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What’s new,
and why?
“It is likely that most Pages will see
a decline in reach and interactions”
- Facebook
“We will prioritize posts in the
News Feed that spark conversations
and inspire meaningful interactions
between people on Facebook”
- Facebook
Average fan
penetration
numbers
across 5,000
Facebook
pages
NUMBER
OF FANS
AVERAGE
FAN PENETRATION
0-10,000
10,001-25,000
25,000-50,000
50,001-250,000
250,001-1,000,000+
21.9%
10.44%
9%
7.5%
5.1%
•  To get more pages to advertise
•  To reduce the amount of bad content
Why has
Facebook made
these changes?
•  Separate News Feed
•  Ads will not be affected
What will not
happen?
•  Community management
•  Advertise
•  Create engaging content
– but no engagement bait!
What can you do?
Conclusion:
Is Facebook
dead?

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