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Facebook’s News Feed is changing, keep your brand page relevant


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Facebook has recently revealed big changes to their News Feed algorithm. For Facebook, this means a focus on quality content and user engagement. For your brand’s Facebook pages, this translates to a decrease in distribution. But don’t worry, we’ve got you covered.

Learn how to:
- Stay on top of the latest in Facebook’s News Feed algorithm with actionable tips
- Adapt to the ever-changing Facebook landscape right now
- Find out how to maximize reach with Facebook advertising
- Activate your community to boost engagement

Published in: Social Media
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Facebook’s News Feed is changing, keep your brand page relevant

  1. 1. What’s new, and why? “It is likely that most Pages will see a decline in reach and interactions” - Facebook
  2. 2. “We will prioritize posts in the News Feed that spark conversations and inspire meaningful interactions between people on Facebook” - Facebook
  3. 3. Average fan penetration numbers across 5,000 Facebook pages NUMBER OF FANS AVERAGE FAN PENETRATION 0-10,000 10,001-25,000 25,000-50,000 50,001-250,000 250,001-1,000,000+ 21.9% 10.44% 9% 7.5% 5.1%
  4. 4. •  To get more pages to advertise •  To reduce the amount of bad content Why has Facebook made these changes?
  5. 5. •  Separate News Feed •  Ads will not be affected What will not happen?
  6. 6. •  Community management •  Advertise •  Create engaging content – but no engagement bait! What can you do?
  7. 7. Conclusion: Is Facebook dead?