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Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)

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Behavioral targeting? Marketing to millennials through storytelling? On-Demand Geofilters? Learn why Snapchat is the future of brand communication and how to use it not only for personal branding but also to promote your business or startup in 2017.

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Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)

  1. 1. WIN WITH SNAP CHAT IVA SOLDO BAMBOOLAB. EU 10/ 9
  2. 2. SNAPCHAT? MOBILE ONLY PHOTO & VIDEO CONTENT STORYTELLING ENTERTAINMENT APP HUMANISTIC ENGAGING DOODLES, GEOFILTERS, STICKERS, LENSES
  3. 3. I have no friends on Snapchat. :(
  4. 4. 1. Open Snapchat 2. Click on the ghost icon 3. Tap add friends 4. Add nearby
  5. 5. A BATTLE FOR ATTENTION.
  6. 6. WHAT ARE YOU DOING TODAY?
  7. 7. CONTENT THAT LASTS ONLY 24H? Let's talk about...
  8. 8. VALUE IN MICRO CONTENT.
  9. 9. WHY IT MATTERS?
  10. 10. 10 billion daily video views
  11. 11. 150 MILLION DAILY ACTIVE USERS
  12. 12. WHY ARE BRANDS INTERESTED?
  13. 13. MILLENIALS WILL OUTSPEND THE BABY BOOMERS BY 2017
  14. 14. BUT AREN'T MILLENNIALS SEXTING? ;)
  15. 15. 21 MILLION ( 2016) VS. 12 MILLION ( 2015)
  16. 16. 19 million views per month21% of total traffic
  17. 17. HOW TO WIN? START BUILDING YOUR PRESENCE Your plan? StoryBoard
  18. 18. YOU DON' T HAVE " TO BE" ON SNAPCHAT TO BE ON SNAPCHAT.
  19. 19. 1. GROWING YOUR AUDIENCE
  20. 20. LEVERAGE YOUR EXISTING SOCIAL COMMUNITIES
  21. 21. WORK WITH INFLUENCERS.
  22. 22. PAID SOCIAL. Target millenials, 20-34, who like...
  23. 23. 2. CONTENT. . . IT ALL STARTS WITH BUILDING A LOYAL AUDIENCE
  24. 24. IT ALL COMES TO FUNDAMENTALS. RELATIONSHIPS.
  25. 25. 2. CONTENT The Key is to be Fun. Engaging. Converting.
  26. 26. HIRE SNAPCHAT ARTISTS
  27. 27. USE GEO FILTERSGraphic overlay Community goefilters Business geofilters
  28. 28. COMMUNITY GEOFILTERS
  29. 29. ON- DEMAND GEOFILTERS­ for people ­ for businesses
  30. 30. WHY GEOFILTERS?
  31. 31. 25% OF UK SMARTPHONE USERS USE SNAPCHAT @craigpsmith) #SMStat
  32. 32. FIRST MOVER ADVANTAGE
  33. 33. " BRANDED IMPRESSIONS ON STEROIDS. " @GARYVEE
  34. 34. TACO BELL 224 millon views 12.5 years' worth of play in a day
  35. 35. ON- DEMAND GEOFILTERS FOR EUROPE?
  36. 36. CUSTOM GEOFILTER CREATION TOOL
  37. 37. SNAPSTORMSEducate.
  38. 38. MARK SUSTER
  39. 39. 3. HOW TO MEASURE?
  40. 40. OFFER COUPONSOverlay coupon codes
  41. 41. SHORT LINKS
  42. 42. CTA
  43. 43. FUTURE OF SNAPCHAT?
  44. 44. SEARCH?
  45. 45. 3D SELFIES
  46. 46. BEHAVIORAL TARGETING?
  47. 47. SPONSORED POP- UP DISCOVER CHANNELS?
  48. 48. THANK YOU! bamboolab ivasljiva iva.soldo@bamboolab.eu

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