WIN
WITH
SNAP
CHAT
IVA SOLDO
BAMBOOLAB. EU
10/ 9
SNAPCHAT?
MOBILE ONLY
PHOTO & VIDEO CONTENT
STORYTELLING
ENTERTAINMENT APP
HUMANISTIC
ENGAGING
DOODLES, GEOFILTERS, STICKE...
I have no friends on Snapchat. :(
1. Open Snapchat
2. Click on the ghost icon
3. Tap add friends
4. Add nearby
A BATTLE FOR
ATTENTION.
WHAT ARE YOU
DOING TODAY?
CONTENT THAT LASTS
ONLY 24H?
Let's talk about...
VALUE IN MICRO
CONTENT.
WHY IT
MATTERS?
10 billion
daily video views
150 MILLION DAILY
ACTIVE USERS
WHY
ARE BRANDS
INTERESTED?
MILLENIALS WILL OUTSPEND THE BABY
BOOMERS BY 2017
BUT AREN'T
MILLENNIALS
SEXTING? ;)
21 MILLION
( 2016)
VS.
12 MILLION
( 2015)
19 million
views per month21% of total traffic
HOW TO
WIN? START
BUILDING
YOUR
PRESENCE
Your plan?
StoryBoard
YOU DON' T HAVE
" TO BE" ON
SNAPCHAT TO BE
ON SNAPCHAT.
1. GROWING
YOUR
AUDIENCE
LEVERAGE YOUR
EXISTING SOCIAL
COMMUNITIES
WORK WITH
INFLUENCERS.
PAID
SOCIAL.
Target millenials, 20-34, who like...
2. CONTENT. . .
IT ALL STARTS
WITH BUILDING
A LOYAL
AUDIENCE
IT ALL COMES TO
FUNDAMENTALS.
RELATIONSHIPS.
2. CONTENT
The Key is to be Fun.
Engaging.
Converting.
HIRE
SNAPCHAT
ARTISTS
USE GEO
FILTERSGraphic overlay
Community goefilters
Business geofilters
COMMUNITY
GEOFILTERS
ON- DEMAND
GEOFILTERS­ for people
­ for businesses
WHY
GEOFILTERS?
25% OF UK
SMARTPHONE USERS
USE SNAPCHAT
@craigpsmith) #SMStat
FIRST MOVER
ADVANTAGE
" BRANDED
IMPRESSIONS ON
STEROIDS. "
@GARYVEE
TACO
BELL
224 millon views
12.5 years' worth of play
in a day
ON- DEMAND
GEOFILTERS FOR
EUROPE?
CUSTOM
GEOFILTER
CREATION
TOOL
SNAPSTORMSEducate.
MARK
SUSTER
3. HOW TO
MEASURE?
OFFER
COUPONSOverlay coupon codes
SHORT
LINKS
CTA
FUTURE OF
SNAPCHAT?
SEARCH?
3D SELFIES
BEHAVIORAL
TARGETING?
SPONSORED POP-
UP DISCOVER
CHANNELS?
THANK YOU!
bamboolab ivasljiva
iva.soldo@bamboolab.eu
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)
Upcoming SlideShare
Loading in …5
×

Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)

156 views

Published on

Behavioral targeting? Marketing to millennials through storytelling? On-Demand Geofilters? Learn why Snapchat is the future of brand communication and how to use it not only for personal branding but also to promote your business or startup in 2017.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
156
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Iva Soldo - How Can Your Brand Win With Snapchat in 2017? (Babel Camp 2016)

  1. 1. WIN WITH SNAP CHAT IVA SOLDO BAMBOOLAB. EU 10/ 9
  2. 2. SNAPCHAT? MOBILE ONLY PHOTO & VIDEO CONTENT STORYTELLING ENTERTAINMENT APP HUMANISTIC ENGAGING DOODLES, GEOFILTERS, STICKERS, LENSES
  3. 3. I have no friends on Snapchat. :(
  4. 4. 1. Open Snapchat 2. Click on the ghost icon 3. Tap add friends 4. Add nearby
  5. 5. A BATTLE FOR ATTENTION.
  6. 6. WHAT ARE YOU DOING TODAY?
  7. 7. CONTENT THAT LASTS ONLY 24H? Let's talk about...
  8. 8. VALUE IN MICRO CONTENT.
  9. 9. WHY IT MATTERS?
  10. 10. 10 billion daily video views
  11. 11. 150 MILLION DAILY ACTIVE USERS
  12. 12. WHY ARE BRANDS INTERESTED?
  13. 13. MILLENIALS WILL OUTSPEND THE BABY BOOMERS BY 2017
  14. 14. BUT AREN'T MILLENNIALS SEXTING? ;)
  15. 15. 21 MILLION ( 2016) VS. 12 MILLION ( 2015)
  16. 16. 19 million views per month21% of total traffic
  17. 17. HOW TO WIN? START BUILDING YOUR PRESENCE Your plan? StoryBoard
  18. 18. YOU DON' T HAVE " TO BE" ON SNAPCHAT TO BE ON SNAPCHAT.
  19. 19. 1. GROWING YOUR AUDIENCE
  20. 20. LEVERAGE YOUR EXISTING SOCIAL COMMUNITIES
  21. 21. WORK WITH INFLUENCERS.
  22. 22. PAID SOCIAL. Target millenials, 20-34, who like...
  23. 23. 2. CONTENT. . . IT ALL STARTS WITH BUILDING A LOYAL AUDIENCE
  24. 24. IT ALL COMES TO FUNDAMENTALS. RELATIONSHIPS.
  25. 25. 2. CONTENT The Key is to be Fun. Engaging. Converting.
  26. 26. HIRE SNAPCHAT ARTISTS
  27. 27. USE GEO FILTERSGraphic overlay Community goefilters Business geofilters
  28. 28. COMMUNITY GEOFILTERS
  29. 29. ON- DEMAND GEOFILTERS­ for people ­ for businesses
  30. 30. WHY GEOFILTERS?
  31. 31. 25% OF UK SMARTPHONE USERS USE SNAPCHAT @craigpsmith) #SMStat
  32. 32. FIRST MOVER ADVANTAGE
  33. 33. " BRANDED IMPRESSIONS ON STEROIDS. " @GARYVEE
  34. 34. TACO BELL 224 millon views 12.5 years' worth of play in a day
  35. 35. ON- DEMAND GEOFILTERS FOR EUROPE?
  36. 36. CUSTOM GEOFILTER CREATION TOOL
  37. 37. SNAPSTORMSEducate.
  38. 38. MARK SUSTER
  39. 39. 3. HOW TO MEASURE?
  40. 40. OFFER COUPONSOverlay coupon codes
  41. 41. SHORT LINKS
  42. 42. CTA
  43. 43. FUTURE OF SNAPCHAT?
  44. 44. SEARCH?
  45. 45. 3D SELFIES
  46. 46. BEHAVIORAL TARGETING?
  47. 47. SPONSORED POP- UP DISCOVER CHANNELS?
  48. 48. THANK YOU! bamboolab ivasljiva iva.soldo@bamboolab.eu

×