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No Panic workshop

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No Panic workshop

  1. 1. Haal meer uit u website een presentatie van Iain Davenport November 2010
  2. 2. Ask yourself 2 Questions
  3. 3. Is yoursite SUCCESFUL?
  4. 4. WHYdoyouhave a website?
  5. 5. CLEAR OBJECTIVES
  6. 6. TARGET AUDIENCE
  7. 7. DIRECTION
  8. 8. CONNECT
  9. 9. MEASURE
  10. 10. EVALUATE
  11. 11. ADAPT
  12. 12. Continuous development
  13. 13. HOW CAN I GET THE MOST OUT OF MY WEBSITE?
  14. 14. BUSINESS = UNIQUE x CONVERSION x LOYALTY VISITORS RATE RATE Formulafor web success Jacob Nielson
  15. 15. WHICH DIRECTION
  16. 16. TODAY’S WORKSHOP 1. SEO 2. SOCIAL MEDIA 3. USER EXPERIENCE
  17. 17. GENERATING TRAFFIC
  18. 18. BEING FOUND
  19. 19. 3.6 MILLION REGISTERED.NL DOMAINS 231.5 MILLION WEBSITES WORLD WIDE
  20. 20. HOW TO GET NOTICED
  21. 21. used search to find new web pages used search to look for recommendations. 85% 49%
  22. 22. SearchEngines are not the Internet
  23. 23. SPIDERS
  24. 24. GETTING INDEXED
  25. 25. SEARCHENGINE OPTIMIZATION
  26. 26. TRAFFIC the result but not the aim
  27. 27. Match content to what people are trying to find
  28. 28. THE WRONG TRAFFIC
  29. 29. Dynamic, Relevant, Appealing CONTENT
  30. 30. WRITINGFOR 2 AUDIENCES
  31. 31. CreativityAnalytical insight
  32. 32. WORDS
  33. 33. KEYWORDS
  34. 34. KEYWORDS Information about information
  35. 35. BROAD NARROW
  36. 36. BROAD NARROW
  37. 37. LONGTAIL
  38. 38. BROAD KEYWORDS 61.8 million results
  39. 39. NARROW KEYWORDS 6.4 million results abt. 90% reduction
  40. 40. SEOvsPPC Short term gains vs long term sustainability
  41. 41. Elliance infographics
  42. 42. OPTIMIZE PROMOTE 2 SIDES OF SEO
  43. 43. ACCESSABLE
  44. 44. ACCESSABLE
  45. 45. MOBILE “125mln Europeans will regularly use mobile internet services by 2013” Forrester research Mobile Internet grows from 10% in 2006 to 30% in 2009 Netherlands Het Centraal Bureau voor de Statistiek
  46. 46. STRUCTURE
  47. 47. DESCRIPTIVE CODE
  48. 48. UNIFORMITY
  49. 49. OPTIMIZE PROMOTE 2 SIDES OF SEO
  50. 50. LINK BUILDINGSIGN POSTING YOUR WEBSITE
  51. 51. LINK ANALYSISQUALITY AND QUANTITY
  52. 52. POPULARITY
  53. 53. RELEVANCE
  54. 54. DON’T MOVE MOUNTAINS
  55. 55. Elliance infographics
  56. 56. Outbound link Inbound link
  57. 57. LINK BAITING Elliance infographics
  58. 58. CREATING A BUZZ SOCIAL MEDIA
  59. 59. MAVENSIndependent thinkers who act as information brokers
  60. 60. CONNECTORSGregarious individuals with an extensive social network
  61. 61. CHAIN REACTION
  62. 62. WHO SHOULD YOUBE LISTENING TO?
  63. 63. NETHERLANDS & BELGIUM
  64. 64. “Your image is what people say about you when you’ve left the room” Jeff Bezos, Amazon
  65. 65. FOLLOW THE CONVERSATION
  66. 66. JOIN THE CONVERSATION
  67. 67. CONVERSION RATE LOYALTY RATE Formulafor web success
  68. 68. TRAFFIC WITHOUT CONVERSION
  69. 69. CONVERSION is what the user does; it’s the ‘take action’ part of the decision process
  70. 70. USER EXPERIENCE
  71. 71. REMOVING BARRIERS
  72. 72. PERSUADE Knowing What To Do Is not the same as being presented a reason why
  73. 73. UNDERSTAND THEUSER
  74. 74. “YouareNOTtheuser. Neitherisyourboss.” Jessyca Frederick ‘This Next’
  75. 75. “Just because nobody complains doesn’t mean the parachutes are perfect” Benny Hill
  76. 76. THE BASICS
  77. 77. DON’T MAKE ME THINK
  78. 78. MINDLESS CHOICES
  79. 79. DESIGNBILLBOARD
  80. 80. REDUCE NOISE
  81. 81. OMIT NEEDLESS WORDS
  82. 82. USE THE RIGHT LANGUAGE
  83. 83. GOODWILL
  84. 84. Each user has their own reservoir of goodwill
  85. 85. POLITE
  86. 86. A GOOD WEBSITE IS...
  87. 87. INTUITIVE
  88. 88. EASY
  89. 89. DESIRABLEDESIRABLE
  90. 90. USEFUL
  91. 91. CONSISTENT
  92. 92. USER EXPERIENCE MUST BE...
  93. 93. SATISFYING
  94. 94. ENJOYABLE
  95. 95. EMPOWERING
  96. 96. MEMORABLE
  97. 97. “Inlife,strongand fulfilling emotionalbondsare fundamental to enduring relationships.” Jesse James Garrett
  98. 98. LOYALTY
  99. 99. CONCLUSIONSCONCLUSIONS
  100. 100. HOLISTIC APPROACH
  101. 101. THE END... Iain Davenport November 2010
  102. 102. Hoe nu verder? 0-meting

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