1. Generating quality leads with low budget
campaigns

2. What we’ll be talking about
• Lets get to know each other 
• Campaign introduction
• Defining goals
• Budgets in general
• Defining apps in terms of budget
• Success stories

3. About me
• Josipa Račić
• Product manager at Socialpuzzle/ Degordian
digital agency
• Five years of experience in digital marketing
• Agency person

4. About Degordian
• Degordian
• Full service digital agency
• Over 80 employees
• Offices in Zagreb, Mostar, Bograd and Vienna
• Products: Socialpuzzle, Socialnumbers,
Mediatoolkit
• Socilapuzzle
• Every app you’ll ever need
• a set of customizable apps. It enabled every
brand to completely tailor campaigns to it’s
needs and manage Facebook applications
efortlessy and effectively

5. About you...

6. Successful online campaign is not determined by the size
of its budget, but rather with defined and measurable
campaign’s goals.

7. Define your end goals

8. Goals
• Awareness
• number of views, reach or plays
• Interaction
• number of users in apps, applied users,
games played, votes, friends invited or
registered users
• Engagement on Page
• number of likes, comments, posts or
Talking About
• Newsletter
• Number of newsletter subscription, open
rate or click rate

9. Budget is subjective matter

10. High-end custom campaigns on Facebook
• Complete digital strategy
• Apps and ads budget that aren’t only limited on Facebook as a medium.
• Applications based on custom requests
• Adjusted versions for mobile and desktop
• Web sites, canvas apps and getting and utilizing user information

12. Lufthansa custom camapign
Application usage stats
• Total Registered Users : 21651
• Total Quiz Solved : 223563
• Total Recommendations : 4967
• Total Contact Form Entries : 6854

13. Solaris resort camapign
Application usage stats
• Total Videos uploaded: 80
• Total Votes:5528
• Average number of views per video: 130
• Most popular video: 750 views

14. Generic app
• RESULTS: 2000 new fans, reach up to 263 393 people,
more than 750 uploaded photos, 5 rewarded fans

15. Zoo City generic camapign
Application usage stats
• Total Tab Visits: 5185
• Total Uploaded Photos: 700
• Total Votes: 3500
• Total New Fans: 2000

16. Knowing your stuff
Having a crystally clear goal is the keypoint of small
campaigns, it ”breaks or makes ” their sucess

17. Offer your fans exactly what they want as Mepas mall did
• Client: Mepas mall
• Campaign: Drama day
• Camapaign duration: 3 days
• Results:
• more than 15.000 users on their Coupon
tab
• number of printed coupons: 4010
• every 8th coupon was used
• 500 sales

18. Make a calculation like Special hospital Sveta Katarina
• Client: Special hospital Sveta Katarina
• Campaign: Make a reservation
• Camapaign duration: 2 months
• Results:
• more than 1.500 visitors on tab
• 68 requests for appointments
• Average monthly ROI on this
campaign was 50%,

19. Even the largest avalanche is triggered
by number of small things

20. Josipa.racic@socialpuzzle.com
www.facebook.com/socialpuzzleapps
@thesocialpuzzle
visit www.socialpuzzle.com