If people join a certain group or follow a certain company through social media they they recommend that usually 40% of the time. This is a recent study by razorfiish a well known internet marketing service.
It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about commercial needs and issues and are directly interacting with other commercial real estate professionals: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
Google has the big eye and is watching all of the activity that is posted for instance Right now I would imagine that most of you or your company has a website that is stagentic—meaning it does not get updated all that often, This practice severely limits the ability to be notice. I compare this to a eye test that I had recently where it’s called aperiphal vision test and checks you for glacoma. You look straight ahead and lights flash in different parts of your vision. When you see the light you press a button and it it records. So when you update your blog it pushes a light to google same with facebook and it reads the content pushes the trigger and retreives when the user is looking for it. All or youp post from non paid sources creates Google Juice What is Google juice? These days, everyone is concerned about SEO, and it is good to start from the basics. Google Juice, in essence, is the value that Google gives to your site, for having a priceless link from a good site. The value adds up for each link, and you get better search rankings!
We are talking to you about this because as a local media company we are always researching changes to the landscape and new ways to help our customers. This past summer, NCI embarked on a major campaign to train and familiarize our teams, us, with social media marketing and tools. The company realized that magazine readers and advertisers were using these new technologies to interact around home and design real estate issues. In a relatively short period of time, NCI’s Home design brands were able to expand the pool of readers, subscribers and advertisers they were interacting with……….we also realized there were significant time, technology and resource hurdles to overcome. Thus came the idea for Sherpa……a turnkey program designed to take the risk and complexity out of social media marketing………. A direct result of our experience
What this slide really is the different evoloution of internnet marketing and its sphere of effectiveness in marketing
No matter what your interested in whether it is a hobby or professional interest. The people you are going to attract are also going to be interested in that hobby or service
A Custom……….Turnkey……..Internet marekting tool
What Design Sherpa is……….at it’s essence, is a simple and powerful way for your company to take advantage of social medial tools to build your business. To do this right takes a lot of time: to prepare content, to learn tools, to administer…………Design Sherpa gives you a shortcut and saves your time
Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
Summary of what it is and what you get. Pricing should be shown as part of the 4-page brochure.
The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals John McCann General Manager Black’s Guide CRE-Sherpa
Agenda <ul><li>Define Social Media and what it can do for your business </li></ul><ul><li>Examples and Case studies in social media </li></ul><ul><li>Building social media programs </li></ul><ul><li>Review of questions asked up to that point </li></ul><ul><li>Introduce CRE-Sherpa </li></ul><ul><li>Who we are </li></ul><ul><li>How we can help </li></ul><ul><li>Summarize </li></ul><ul><li>Questions and next steps </li></ul>
Definition <ul><li>Social Media-is content created by people using highly accessible and scalable technologies. </li></ul><ul><li>Includes but not limited to: Websites, blogs, microblogs, news feeds, Facebook, Linkedin…and many others </li></ul><ul><li>Social Media </li></ul><ul><li>Will increase your visibility in the marketplace </li></ul><ul><li>Will help brand you as an expert in your industry </li></ul><ul><li>Will help you advertise your listings or buildings </li></ul><ul><li>Will increase your referrals and new prospects </li></ul>
Social Media Marketing and Usage Is Relevant • 44% of Internet users visited a social network monthly in 2009 • 85% of social media users thought companies should interact with their consumers through social media • Nearly 6 out of 10 Americans who use social media interact with companies on social media sites • The fastest growing segment of social media users is people between the ages of 35 and 55 years old
Web site Facebook Twitter Other Social Identities Blog
Our Own Results Black’s Guide increased unique website visitors by 300% in four months by regularly sharing content, back linking and aggressively building our social networks Blacksguide.com 300% increase from June to Sept Date Monthly Visits Page Views Jun 2009 5,516 6,252 25,650 Jul 2009 10,729 11,670 29,463 Aug 2009 6,059 6,599 23,574 Sep 2009 13,555 14,500 33,207 Unique Visits Lessons learned: It is powerful It is time consuming It creates results
Difficulty in Social Programs <ul><li>In order for the campaign to be successful you need time </li></ul><ul><li>You can not turn on turn off your program it must be maintained </li></ul><ul><li>Your blog needs to be updated and you need to post consistently </li></ul><ul><li>This can take as much as 30 hours a month </li></ul><ul><li>We all know time is money </li></ul>
Real Estate Social Media Gets Going www.realpropertyalpha.com
Will be of interest to people interested in you.
Commercial Real Estate (CRE) Sherpa A custom, turnkey Internet marketing tool for commercial real estate professionals and building owners
NCI and DigitalSherpa Network Communications Inc., located in Lawrenceville Georgia, is the largest national publisher of local printed and online magazines for the real estate market We distribute over 13 million copies each month in over 500 markets
NCI DigitalSherpa Products CommunitySherpa Started in the spring of 2009, built for apartment complex owners to build a social network to attract new tenants and to help retain current tenants. Developed from our Apartment Finder publication. Currently over 600 apartment communities are using Sherpa. http://community-sherpa.com DesignSherpa Started late summer of 2009, built for interior designers, furniture showrooms, kitchen showrooms and any customer in the home design business. Currently 115 local design professionals are using Sherpa. http://design-sherpa.com Custom Division DigitalSherpa http://dsherpa.com
CRE Sherpa is a system that spares you time and creates results and your social footprint <ul><li>Social media success requires full system/multiple tools </li></ul><ul><li>Regular content sharing is essential </li></ul><ul><li>For a low monthly fee, CRE-Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. </li></ul>
Customized Blog <ul><li>Two new posts every week. Participate as much as you like </li></ul><ul><li>Show Properties and Buildings Listed </li></ul><ul><li>Tell your prospects about yourself and the market </li></ul><ul><li>Customized categories and posts </li></ul><ul><li>Build your email list and capture leads </li></ul>
CRE-Sherpa Summary <ul><li>What it is </li></ul><ul><li>• Turnkey social media marketing solution </li></ul><ul><li>• Low monthly fee </li></ul><ul><li>• Simple, powerful, customizable </li></ul><ul><li>• Dedicated account manager coordinates entire </li></ul><ul><li>program with you </li></ul><ul><li>John McCann: jmccann @nci.com </li></ul><ul><li>Cre-sherpa.com </li></ul><ul><li>Benefits for your company </li></ul><ul><li>• Higher search engine visibility </li></ul><ul><li>• More web traffic </li></ul><ul><li>• More leads </li></ul><ul><li>• Increased word-of-mouth / more referrals </li></ul><ul><li>• More sales </li></ul>
Contacts <ul><li>John McCann – [email_address] New York </li></ul><ul><li>Cathy Strempel- [email_address] Houston- Connecticut </li></ul><ul><li>Debbie Colangelo [email_address] Southern Florida </li></ul><ul><li>Fran Piegari [email_address] Dallas/Fort Worth </li></ul><ul><li>Janet Kettyle [email_address] Atlanta- New Jersey </li></ul><ul><li>Rosemary Bidwell [email_address] Tampa –Orlando </li></ul><ul><li>http://www.blacksguide.com </li></ul><ul><li>http://cre-sherpa.com </li></ul>