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Can you recruit 5000 potential customers in a month? Can you use social media to grow your email list? What are the psychological triggers that move your fans from observing to acting? This presentation will shed light on what we all are aiming for: going viral. After thousands of campaigns the Antavo team knows a lot about the field. 10.000+ marketing professionals and agencies use their tool from 150+ countries on 27 languages. They power contests, sweepstakes and giveaways to Facebook, web and mobile.