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Andy Nemes - How to run successful sweepstakes and contests?

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Can you recruit 5000 potential customers in a month? Can you use social media to grow your email list? What are the psychological triggers that move your fans from observing to acting? This presentation will shed light on what we all are aiming for: going viral. After thousands of campaigns the Antavo team knows a lot about the field. 10.000+ marketing professionals and agencies use their tool from 150+ countries on 27 languages. They power contests, sweepstakes and giveaways to Facebook, web and mobile.

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Andy Nemes - How to run successful sweepstakes and contests?

  1. 1. How to Run Successful Sweepstakes and Contests? Andras Nemes Head of Agency Sales @ Antavo - The missing link between social and email 1
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  3. 3. We will discuss in the next 30 minutes: 1. Determine which promotions you need 2. Examples 3. A relevant prize 4. Going viral 5. Who wins? 6. Promoting 3
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  5. 5. 1. Determine which promotions you need 5
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  8. 8. 2. Examples 8
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  15. 15.  60% mobile users  Optimize to mobile! 15
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  17. 17. 3. A relevant prize 17
  18. 18. What not to give:  A phone  Too valuable  Too cheap More pieces, less value 18
  19. 19. What to give: 1. Your own product 2. Gift card 3. Consulting 4. Complementary goods 5. Visibility 6. VIP Treatment 19
  20. 20. 4. Going viral 20
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  23. 23. 5. Who wins? – The luck and X Factor 23
  24. 24. Who wins? Photo, video, essay contest  The entry with the most votes wins.  The 3 entry with the most votes win.  1 winner will be drawn from the top 5 entries.  3 winner will be drawn from the top 10 entries.  A winner will be drawn from the voters.  A winner will be drawn from the voters, the more you vote the better chances you have to win. 24
  25. 25. Who wins? Sweepstakes 25
  26. 26. 7. Promoting 26
  27. 27. 1. Traffic (initial seed) 2. Owned channels 3. PPC 4. LOPA (Leverage Other People’s Audience) 5. Opinion leaders 6. Giveaway sites 7. Viral incentives 8. Viral (technical) 27
  28. 28. #1 Set up your goals #2 Always optimize your promotions for mobile #3 Pick a relevant prize #4 Keep it simple #5 Incentivize to share and to go viral #6 Determine the winner with luck #7 Promote your promotions on all channels! 28 SUM UP
  29. 29. 20% discount coupon: BCAMP20 Valid till September 30th @andrasnemesOOO 29

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