Social Media for Law Firms and the Legal Industry


Published on

Social Media for Law Firms and the Legal Industry Sept. 20

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Proprietary contentContent development considerations (budget?)Repurpose content for other mediumsRepurpose archived content (past articles, print campaigns, photos)
  • Social Media for Law Firms and the Legal Industry

    1. 1. SOCIAL MEDIA FOR LAW FIRMS<br />Chris Breikss<br />6S Marketing<br />
    2. 2. WHO IS 6S?<br />6S Marketing is a cutting-edge digital marketing agency leading the way with 10+ years of experience and innovation in the Internet marketing space.<br />
    3. 3. OUR TEAM<br />
    4. 4. INTRO<br />OUR TEAM<br />Skilled, dedicated and industry-savvy team of 30 employees<br />Providing digital marketing services for 10+ years<br />Top ten company to work for in BC<br />One of BC’s top 50 fastest growing companies<br />
    5. 5. CHRIS BREIKSS<br />President, 6S Marketing<br />Founded 6S in 2000<br />Expert in SEO, SEM and Social Media<br />One of BIV’s Top 40 Under 40 (2008)<br />Speaks at, sponsors and attends industry events across North America<br />
    6. 6. WHAT IS SOCIAL MEDIA?<br />Social media refers to any facility for online publication and commentary<br />This includes blogs, wikis, social networking sites, and online community interaction<br />These tools expand your global profile as an industry professional, giving you the power to elevate your reputation<br /><br />
    7. 7. DEFINITIONS OF<br />SOCIAL MEDIA<br />BLOG: An online journal created by individuals to record thoughts and observations<br />SOCIAL NETWORKING SITE: A website that provides various ways for users to interact<br />
    8. 8. KEYS TO<br />SOCIAL MEDIA<br />Listening<br />Offering value<br />Establishing trust<br />Engaging in existing conversations<br />
    9. 9. PRINCIPLES OF<br />SOCIAL MEDIA<br />Relationship<br />Engagement<br />Strategic networking<br />Establishing a word of mouth reputation<br />
    10. 10. SOCIAL MEDIA<br />GOALS<br />Establish your firm as a thought leader<br />Improve PR<br />Increase website traffic<br />Reduce marketing costs<br />
    11. 11. Facebook Activity<br />
    12. 12.
    13. 13. ABOUT<br />FACEBOOK<br />Launched in 2004<br />Over 600 million active users as of January 2011<br />42+% of the North American population has an account <br />One in every 13 people on the entire planet are on Facebook<br />
    14. 14. CANADIAN USAGE<br />50% of Canadians are on Facebook<br />63% of Canadians under 50 are on Facebook<br />
    15. 15. WHY USE<br />FACEBOOK?<br />Generate new leads, brand awareness and exposure<br />Reinforce client loyalty and satisfaction<br />Reinforce position as an industry leader in your field of practice<br />
    16. 16. FACEBOOK<br />MOBILE<br />250 million+ active users are currently accessing Facebook through their mobile devices<br />Mobile users are 2X as active than non-mobile users<br />200+ mobile operators in 60 countries are working to deploy and promote Facebook mobile products <br />
    17. 17. FACEBOOK<br />ADVERTISING<br />Target people by demographics, geography, and/or interests<br />Pay only for clicks (pay-per-click, PPC)<br />High volume, low cost<br />Drive to Facebook Business Page or website<br />
    18. 18.
    20. 20.
    21. 21. TWITTER<br />What should we talk about online?<br />Twitter’s success has been nothing short of amazing. The world is closer and more “real-time” than ever before.<br /><br />
    22. 22. GROWTH + ENGAGEMENT<br />METRICS<br />1 billion tweets posted per week, 177 million tweets sent daily<br />Average of 460,000 new accounts per day<br />26 million mobile users in January 2011 (182% increase over previous year)<br /><br />
    23. 23. TWITTER<br />DEMOGRAPHICS<br />Twitter has the largest division of wealthy users with 27% earning $75,000 or more<br />Twitter has the largest division of users with post-secondary education. 37% have at least a bachelor’s degree<br /><br />
    24. 24. WHY USE<br />TWITTER?<br />Engage with existing clients and develop a community<br />Monitor what are people saying about your firm<br />Leverage content that you have developed (i.e. blog posts)<br />
    25. 25. WHY USE<br />TWITTER?<br />Get social referrals from your network<br />Become a source of news and an industry leader<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31. TWITTER<br />CONTENT IDEAS<br />Promote your own content like blogs, articles, and videos<br />Promote others’ content like articles that you find interesting or relevant to your field of practice<br />Interact with those you wish to build relationships with<br />
    32. 32. LINKEDIN<br />“It’s not just jobs. It’s also clients and services.”<br />Reid Hoffman, LinkedIn founder<br /><br />
    33. 33.
    34. 34. “<br />Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives. <br />JessiHempel, Fortune<br />
    35. 35. LINKEDIN’S MOST<br />USEFUL TOOLS<br />Status Updates<br />Recommendations<br />Questions & Answers<br />Follow Companies<br />
    36. 36. BLOG STRATEGY<br />One of the best ways to put a face and voice on your legal niche knowledge is to blog<br />Building a credible discussion resource on topics in your practice area (or not!) can serve as the foundation for your professional presence on the social web<br /><br />
    37. 37. WHY SHOULD WE<br />BLOG?<br />Enhance your reputation as a reliable and trusted authority in your field of practice<br />Gain superior search engine rankings<br />Push content to target audience by RSS and email<br />Image source:<br />
    38. 38. BLOG + RSS<br />INTEGRATION<br />Use your blog as your social media hub<br />Integrate your blog with all your social media platforms<br />In the open and transparent age of social media, blogs are vital for reputation management<br />
    39. 39. Clark Wilson LLP offers numerous sources of information in the form of blogs, newsletters, papers and publications<br />
    40. 40. Blogging<br />STRATEGY<br />Proper integration, distribution and strategy is vital to the success of any corporate social media initiative<br /><br />
    41. 41. SOCIAL MEDIA<br />STRATEGY<br />Create measurable objectives<br />Build supporting content: Blog, Twitter, Facebook, LinkedIn<br />Distribute and share content: RSS feeds, social media integration, social media account management<br />Image source:<br />
    42. 42. GENERAL GUIDELINES<br />PROCEDURE<br />Do not provide legal advice or counsel, because doing so could create a lawyer/client relationship even if unintended<br />Refrain from taking a position on any legal issue, because doing so could create an issue conflict with a firm client<br />
    43. 43. GENERAL GUIDELINES<br />PROCEDURE<br />Do not express personal opinions about other people, especially lawyers, judges, politicians and clients, or about controversial topics<br />Quality matters. If you’re not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it<br />
    44. 44. QUESTIONS? <br />CONTACT US<br />Chris Breikss<br /><br />@6S_Marketing<br /><br />