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For Economic DevelopmentWith over 600 million users, Facebook is by far thelargest social network, but what does that mean...
Ryan Shell                         Anatalio UbaldeDirector, Social & Digital Media   CEO & Co-Founder
Image from the book: Economic Development Onlineby Ubalde & Krueger, 2011
The State of Facebook
Social Media Accounts    LinkedIn                    85     Twitter                          175  Facebook                ...
Image via digitalbuzzblog.com
Image via digitalbuzzblog.com
Image via digitalbuzzblog.com
Image via digitalbuzzblog.com
“An overwhelming number of marketersconsider social media to be integral totheir strategies this year, and 70% planto incr...
“87% said social media was “important”or “very important” to achieving theirbiggest marketing goal this year.”            ...
People have Profiles.Business have Pages.
This is a personal PROFILE it is not an organizational PAGE
This is a Facebook PAGE for an   Economic Development          Organization
How to Create a Facebook PageFor your Economic Development          Organization    Just a few minutes to get started
Elements of a Facebook PageFor economic development organizations
The button for people to “like”              Organization Logo         the organization   Links (Tabs)                    ...
Facebook Page Wall PostsThings you can share to engage your audience
Invitation to a networking           event
Inviting discussion about what     the community needs
Inviting people to an eventAdd the event directly to your                                 sponsored by the organization   ...
Post an available job
Someone else posted a “thank   you” for including their    business in the EDC’s         newsletter
Share positive news articles
Post Photos
Respond to questions andeducate people about your      organization
Post Videos
Facebook Links:       More InformationFor economic development organizations
Video Link/Tab                 Videos posted by their                     organization
Photo Link             Photos posted by their                 organization
Events Link
RSS/Blog Link                Integrate RSS (Real Simple                    Syndication) feed                           Ena...
Email Signup Link                    Enable people to request                     e-mail communication                    ...
Music Link             Enable download of economic                 development music
Demographics Link   Show demographic, labor, &                     business data for your area                       Add t...
Property Search Link                                  Enable search of                                      available     ...
Best Practices
Disconnect Facebook & Twitter
“Check out the artists rendering of the newlibrary that will be constructed in downtown[city name taken out] http://ht.ly/...
Claim a Vanity URLhttp://www.facebook.com/username
Create a Custom Landing Page
Use Facebook for Research
Promote Community Surveys with         Facebook Ads
The Economic Developer Who is Against using Social Media like    Facebook for “Business” (but is wildly successful using F...
Anatalio Ubalde               Ryan ShellCEO & Co-Founder              Director, Social & Digital Mediaubalde@gisplanning.c...
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
Facebook for Economic Development
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Facebook for Economic Development

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With more than 600 million users, Facebook is by far the largest social network, but what does that mean for today’s economic development organization? Here’s what you will learn:



• Facebook best practices

• How social media is influencing decision makers

• How to tap Facebook for research purposes

• How to promote community surveys via Facebook Advertising

• The types of content that can/should be shared

• Applications and how they can be used



This training is lead by Anatalio Ubalde, CEO of GIS Planning (http://www.GISplanning.com) and Ryan Shell, Development Counsellors International's (http://www.AboutDCI.com) Director of Social & Digital Media.

Published in: Technology, Business
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Facebook for Economic Development

  1. 1. For Economic DevelopmentWith over 600 million users, Facebook is by far thelargest social network, but what does that meanfor today’s economic development organization?
  2. 2. Ryan Shell Anatalio UbaldeDirector, Social & Digital Media CEO & Co-Founder
  3. 3. Image from the book: Economic Development Onlineby Ubalde & Krueger, 2011
  4. 4. The State of Facebook
  5. 5. Social Media Accounts LinkedIn 85 Twitter 175 Facebook 500 0 200 400 600 MillionsSource: Facebook, Linkedin, Twitter
  6. 6. Image via digitalbuzzblog.com
  7. 7. Image via digitalbuzzblog.com
  8. 8. Image via digitalbuzzblog.com
  9. 9. Image via digitalbuzzblog.com
  10. 10. “An overwhelming number of marketersconsider social media to be integral totheir strategies this year, and 70% planto increase their social media budget bymore than 10% this year.” Source: poll from Effie Worldwide and Mashable
  11. 11. “87% said social media was “important”or “very important” to achieving theirbiggest marketing goal this year.” Source: poll from Effie Worldwide and Mashable
  12. 12. People have Profiles.Business have Pages.
  13. 13. This is a personal PROFILE it is not an organizational PAGE
  14. 14. This is a Facebook PAGE for an Economic Development Organization
  15. 15. How to Create a Facebook PageFor your Economic Development Organization Just a few minutes to get started
  16. 16. Elements of a Facebook PageFor economic development organizations
  17. 17. The button for people to “like” Organization Logo the organization Links (Tabs) The Wall Information about the organization and contact informationPeople who “like” the organization
  18. 18. Facebook Page Wall PostsThings you can share to engage your audience
  19. 19. Invitation to a networking event
  20. 20. Inviting discussion about what the community needs
  21. 21. Inviting people to an eventAdd the event directly to your sponsored by the organization personal calendar
  22. 22. Post an available job
  23. 23. Someone else posted a “thank you” for including their business in the EDC’s newsletter
  24. 24. Share positive news articles
  25. 25. Post Photos
  26. 26. Respond to questions andeducate people about your organization
  27. 27. Post Videos
  28. 28. Facebook Links: More InformationFor economic development organizations
  29. 29. Video Link/Tab Videos posted by their organization
  30. 30. Photo Link Photos posted by their organization
  31. 31. Events Link
  32. 32. RSS/Blog Link Integrate RSS (Real Simple Syndication) feed Enable people to subscribe to your RSS feed
  33. 33. Email Signup Link Enable people to request e-mail communication from your organization
  34. 34. Music Link Enable download of economic development music
  35. 35. Demographics Link Show demographic, labor, & business data for your area Add this Facebook app at Facebook.com/ZoomProspector
  36. 36. Property Search Link Enable search of available business properties & land Add this Facebook app at Facebook.com/ZoomProspector
  37. 37. Best Practices
  38. 38. Disconnect Facebook & Twitter
  39. 39. “Check out the artists rendering of the newlibrary that will be constructed in downtown[city name taken out] http://ht.ly/4OACS”
  40. 40. Claim a Vanity URLhttp://www.facebook.com/username
  41. 41. Create a Custom Landing Page
  42. 42. Use Facebook for Research
  43. 43. Promote Community Surveys with Facebook Ads
  44. 44. The Economic Developer Who is Against using Social Media like Facebook for “Business” (but is wildly successful using Facebook for engaging site selection consultants and getting deals done).
  45. 45. Anatalio Ubalde Ryan ShellCEO & Co-Founder Director, Social & Digital Mediaubalde@gisplanning.com ryan.shell@aboutdci.comFacebook.com/ZoomProspector Facebook.com/AboutDCITwitter: @ZoomProspector Twitter: @AboutDCI

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