Fun in Functional 2009

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5 comments

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+ See-ming Lee 李思明 SML 2 months ago
This is a great presentation! Wow what a great find. I have long been seeing Google search as a gaming platform and certainly see the similarity of social media and gaming - but putting the bits and pieces together into a presentation makes everything apparent and digestable.

Thanks for posting this!
+ fiton11 8 months ago
Check out my site as well, http://www.l3ab.net
+ guestde13a9 8 months ago
Great Presentation, Amy Jo...

What about ability to discover new things? Eg. Like discovering interesting new things from facebook feed or twitter feed etc. Isn’t that an important elements of games?

Thanks, Jitendra
+ Sophotec 2 years ago
Amy jo - thanks for adding this presentation and joining the to our web3.0 group!
http://www.slideshare.net/group/web30

I found it very helpful for our 'gameplay' design for klatcher. We will have Klatcher Credits used in many of the ways you described. Good job in capturing the gaming mechanics!

Johannes
+ guesta40e8 2 years ago
Great presentation Amy Jo. Very appropriate for some things I am working on now.

Notes on slide 1

102 Favorites & 4 Groups

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Tags flow interaction design ia games application features behavior user comparison social media ixd design
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Fun in Functional 2009 - Presentation Transcript

Putting the Fun in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
First, some terminology…
What is Social Media?
What is Social Media? player-created content
What is Social Media? player-created content social infrastructure
What is Social Media? player-created content social infrastructure tools for sharing
What is a Game?
Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
Informal Definition a structured experience with rules and goals that’s fun
Games tap into our primal response patterns
Games engage us in flow
What are Game Mechanics? the systems and features that make games fun , compelling and addictive
Game Mechanics for Social Media
- Collecting
Show me your stuff! Impressive Collection = Bragging Rights
The Power of Completing a Set only X more to go…
Game Mechanics for Social Media
- Collecting
- Points
Game Points are given by the system
Social Points are given by other players
Redeemable Points drive Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop
Leaderboards drive player behavior… … and express community values
Levels punctuate the game experience… … and unlock new powers and access
Game Mechanics for Social Media
- Collecting
- Points
- Feedback
Feedback accelerates mastery…
… and adds fun
Social feedback drives engagement
Game Mechanics for Social Media
- Collecting
- Points
- Feedback
- Exchanges
Exchanges are structured social interactions basic, primal form of social engagement
Social Exchanges can be explicit…
… or implicit (i.e. emergent)
Some social environments have both comments are implicit “ Add Friend” is explicit
Game Mechanics for Social Media
- Collecting
- Points
- Feedback
- Exchanges
- Customization
Character Customization
Interface Customization
How is Social Media influencing Games?
Trends in Social Media
- Accessible
Trends in Social Media
- Accessible
- Recombinant
Trends in Social Media
- Accessible
- Recombinant
- Syndicated
Case Study: Youtube
What do you collect?
How do you earn points?
How do you get feedback?
Where do you have exchanges?
How do you customize your experience?
Is the service accessible?
Are the data objects recombinant?
Can the service be syndicated?
Case Study: Twitter
What do you collect?
How do you earn points?
How do you get feedback?
Where do you have exchanges?
Can you customize your experience?
Is the service accessible?
Are the data objects recombinant?
Can the service be syndicated?
Case Study: PhotoGrab
What do you collect? awards, games played and created
How do you earn points? playing games, improving your skill, creating popular games
How do you get feedback? in-game (score and rating), meta-game (stats and notifications)
Where do you have exchanges? comments, notifications
Can you customize your experience? Customized game skins and data feeds
Is the service accessible? EZ game UI and game creation
Are the data objects recombinant? Recombinant games and game objects
Can the service be syndicated? RSS feeds, widgets
What do YOU think about the intersection of games and social media? Join the discussion at http://shufflebrain.com
- @
Thank You – Any Questions? [email_address] @amyjokim (Twitter) Amy Jo Kim (FaceBook)