9. Game Thinking Quotes
Upgrade your user, not
your product… make
people better at something
they want to get better at.
Kathy Sierra
Author, Headfirst Series
Make your customers more awesome
10. Game Thinking Quotes
Fun is just another
world for learning
Raph Koster
Author, A Theory of Fun
Think of your customers as learners
11. Game Thinking Quotes
To increase your chances
of success, minimize time
through your
Build/Measure/Learn
cycle
Eric Ries
Author, The Lean Startup
Accelerate your Innovation Cycle
12. Game Thinking Quotes
Every complex system
starts as a simple
system that works.
Amy Jo Kim
CEO, Shufflebrain
Build your MVP like a game designer
13. Amy Jo Kim, Ph.D.
Game Designer, Startup Coach,
Author, Educator
14. I help startups, game studios & global brands
build deep engagement from the ground up
15. I’ve worked on a diverse set of
innovative worldwide hits
37. Game Thinking Quotes
Plan your experiment with the MVP Canvas
Early Customers Unmet Need Our Solution Unfair Advantage
Value Proposition Early Metrics
Key Assumptions
87. Game Thinking Quotes
Build something people love
Create an experience
that gets better as
your customers
become more skillful
MASTERY
HABIT-BUILDING
ONBOARDING
DISCOVERY
89. Capture Key Insights about Customer Habits & Needs
When _________
I want to ______________
so I can ______________
trigger
activity + goal
Job Stories
desired outcome
90. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
91. Fashion Browser
Existing habit
“When I’m tired after a long day at work,
I want to flop on the couch and get the
escapist, immersive hit of flipping through
Vogue - but in a game.”
92. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
So I can
stay on top of fashion trends in a fun,
relaxing & playful way
Activity
Outcome
Trigger
93. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
94. Co-Creator
Existing Habit
“Patti told me to put these shoes and
belt together with this outfit – I’d
never think of that combo, but it
TOTALLY works. I need her advice
all the time.”
95. When I
need to dress up for an
important event
I want to
raid my friend’s closet and get
her feedback on my outfit
So I can
have her accessorize my look
and help me feel confidentCo-Creator
Habit Story
Activity
Outcome
Trigger
96. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
97. Armchair
Stylist
Existing Habit
“I LOVE the idea of a game that lets
me rate my friends’ outfits and tell
them how to dress better – like I do
before every party. Those girls
NEED me :-)”
98. When I
get together with my friends
before a party
I want to
help them put together their
outfits - make suggestions
So I can
feel proud of how my friends
look; feel needed, like I matter
Armchair
Stylist
Habit Story
Activity
Outcome
Trigger
99. Prototype & test a
simple, engaging
21-day experience
STEP 4
Playtest your
Learning
Loop
113. Game Thinking Quotes
“In a loop, you’re
learning a skill &
updating your mental
model. That’s what
leads to player delight.”
Dan Cook
co-founder, Spry Fox Games
114. Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
TRIGGER
ACTIVITY
115. Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
SIMPLE
FEEDBACK
116. Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
SIMPLE
FEEDBACK
117. Game Thinking Quotes
all updates &
messages read
read & respond
to updates
customize your
communications
& channel
FOMO —
check updates
FOMO —
check updates
PROGRESS
TRIGGER
141. Style Feed for Fashion Browsers
I love seeing what’s
new, going through my
closet, putting together
outfits – it’s the perfect
way to unwind after a
long day
142. Shared Closet for Co-creators
I love raiding my friend’s
closet to borrow shoes
for my outfit — it’s like
real life, only better
Patti’s Closet
OPEN
SLOT
OPEN
SLOT
Tops Bottoms Shoes Bags Jewelry Scarves IntimatesDresses
23
items
143. is for Enthusiasts
Discover Your Style
Attend an Event
Make a Collection
Browse Your Stream
Covet Fashion Journey to Mastery
144. Invites
Waiting
Browse New
Content
Dress for the Event
Get Social Feedback Raid your friend’s closet
Browse your Style Feed Choose an Invitation
Covet Fashion Core Learning Loop
148. Game Thinking Quotes
The best way to have a
good idea is to have lots
of ideas.
Linus Pauling
Scientist
149. don’t fall in love with an
idea; fall in love with
solving a problem
& learning from
your customers
Prototype
to Learn
150.
151. What can Game Thinking do for you?
• Create a high-learning MVP* for exactly the right customers
• Build an experience people come back to, again and again
• Measurably improve your innovation outcomes
*Minimum Viable Product