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Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D.  CEO, ShuffleBrain Inc.
ShuffleBrain Smart games for social networks (details soon to come…)
First, some terminology…
What is Social Media?
player-created content
player-created content + social infrastructure
player-created content + social infrastructure + sharing tools
What is a Game?
Formal Definition   a   system   in which players engage in   an   artificial conflict ,  defined by   rules ,  that results in a   quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
Informal Definition   a   structured experience   with   rules  and  goals that’s  fun
Games tap into our  primal response patterns
Games engage us in  flow
What are  Game Mechanics? the  systems  and  features  that make games  fun ,  compelling  and  addictive
Game Mechanics for Social Media ,[object Object]
Show me your stuff!
Game Mechanics for Social Media ,[object Object],[object Object]
Social Points are given by other players
Game Mechanics for Social Media ,[object Object],[object Object],[object Object]
Feedback accelerates mastery and adds fun
Game Mechanics for Social Media ,[object Object],[object Object],[object Object],[object Object]
Exchanges are structured social interactions basic, primal form of social engagement
Implicit vs Explicit Exchanges comments are  implicit “ Add Friend” is  explicit
Game Mechanics for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Character   Customization
Interface Customization
Game Mechanics + Social Media =  the future of networked entertainment???
Power to the Players   key trends in networked entertainment
Key Trends in Networked Entertainment Social Game Mechanics
Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech
Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material
Case Study: YouTube
Game Mechanics: Collecting
Game Mechanics: Points
Game Mechanics: Feedback
Game Mechanics: Exchanges video response to a posted video video response to a video response
Game Mechanics: Customization
Accessible Tech   easy to upload videos using a variety of formats and devices
Syndication
Case Study: Twitter
Game Mechanics: Collecting
Game Mechanics: Points Differentiate between  friends  and  followers
Game Mechanics: Exchanges
Accessible Tech Can send and receive messages via SMS, IM, or website
Syndication
Case Study: FaceBook
Game Mechanics: Collecting
Game Mechanics: Points
Game Mechanics: Exchanges
Game Mechanics: Exchanges
Game Mechanics: Customization
Accessible Tech
Internal  Syndication* * the supply of material for reuse and integration with other material
if  game mechanics + social media =  the future of networked entertainment…
if  game mechanics + social media =  the future of networked entertainment…   …how can we prepare?
How to Prepare for the Future Use game mechanics  as appropriate Start small: co-evolve your game in partnership with your players   Build content-sharing networks   Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services  Meet your players where they are; put your data ON THE NETWORK Prepare for syndication   enable Widgets; open your API; encourage third-party clients
Thank You! [email_address] Amyjokim  on Twitter ShuffleBrain  on FaceBook

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