Kickstarter Game Thinking Teardown

1. Game Thinking TEARDOWN

2. what is Game Thinking?

7. 3 Powerful Techniques that supercharge innovation

8. Mobilize your Super-fans ﬁnd & leverage your high-need, high-value early customers 1

9. Create something that a few people love - even if most people don’t get  it right away Paul Buchheit Partner, Y-Combinator

10. ﬁnd & leverage your super-fans   then expand   from that base

11. Start with a Learning Loop “ﬁnd the fun” with a skill-building feedback loop 2

12. Fun is just another word for learning Raph Koster author, A Theory of Fun

13. the best MVP is your Core Learning Loop

14. Play-test your idea to life tinker, prototype & assume your ﬁrst idea might not   be right 3

15. What We Offer resources workshops coaching design services Peter Drucker The best way to have a good idea is to have lots of ideas Linus Pauling Scientist

16. don’t fall in love with an idea; fall in love with solving a problem & learning from  your customers

17. Game Thinking Teardown

18. strong vision, cross-functional team

19. We succeeded because we said “No” to the tempting quick wins that strayed outside of our core vision - and focused on what really mattered. Cindy Au Kickstarter community manager 2009-2014

20. is for Enthusiasts Discovery Onboarding Habit-Building Mastery Player’s Journey

21. is for Enthusiastshow does my customer’s end-to-end experience Discovery Onboarding Habit-Building Mastery evolve over time?

22. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?

23. Social Discovery   via friends & followers

24. is for EnthusiastsOnboarding is for Newbies Discovery Onboarding How do I learn the ropes? When do I start getting value?

25. is for EnthusiastsExploratory Onboarding   with layers of engagement

26. is for EnthusiastsHabit-building is for Regulars Discovery Onboarding Habit-Building What pulls me back? What am I getting better at?

27. is for EnthusiastsEngaged Habits  rooting for your project(s) to succeed

28. is for EnthusiastsMastery is for Enthusiasts Discovery Onboarding Habit-Building Mastery How can I leverage the skills & knowledge I’ve built?

29. is for EnthusiastsHeading to Mastery  deepening relationships, getting special perks, betting on projects that get funded & ship

30. is for EnthusiastsOnboarding for Creators 

31. is for EnthusiastsHabit- building for Creators  engaged trigger

32. is for EnthusiastsMastery for Creators  funded!

33. is for EnthusiastsMastery leads to greater impact 

34. Learning   Loop Explore Campaigns watch videos, browse rewards, see who’s funding what FUNDERS Something New that I’m passionate about Check Campaign Stats Donate  choose a reward level and make a donation Share  tell your story & support the campaign

35. Repeatable, pleasurable activity   that satisﬁes an internal urge or need Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Internal Trigger Repeatable, Pleasurable Activity Donate  choose a reward level and make a donation Share  tell your story & support the campaign

36. Repeatable, pleasurable activity   that satisﬁes an internal urge or need

37. Simple Feedback promotes   learning & competence Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Feedback: join the community Donate  choose a reward level and make a donation Share  tell your story & support the campaign

38. Simple Feedback promotes   learning & competence

39. Progress, Investment & Engaged Triggers  pull people back Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Check Stats  Sharing & Campaign Deepen Investment at the right moment Donate  choose a reward level and make a donation Share  tell your story & support the campaign Engaged Trigger

40. Progress, Investment & Engaged Triggers  pull people back

41. Learning   Loop Creators Read & Answer Messages  engage with your community How’s my Campaign Doing? Check Campaign Stats No More Messages Need my attention Create New   update, reward level, social media post

42. Read & Answer Messages  engage with your community No More Messages Need my attention Engaging activity   that satisﬁes an internal urge or need Create New   update, reward level, social media post Repeatable, Pleasurable Activity How’s my Campaign Doing? Internal Trigger

43. Engaging activity   that satisﬁes an internal urge or need

44. How’s my Campaign Doing? Read & Answer Messages  engage with your community No More Messages Need my attention Simple Feedback Simple Feedback System promotes   learning & competence Create New   update, reward level, social media post

45. Simple Feedback System promotes   learning & competence

46. How’s my Campaign Doing? Read &Answer Messages  engage with your community No More Messages Need my attention Progress & Investment Progress, Investment & Engaged Triggers  pull people back Check Campaign Stats Engaged Trigger Create New   update, reward level, social media post

47. Progress, Investment & Engaged Triggers  pull people back

48. total raised amount left to raise days to go # of backers Cooperative Mechanics

49. Cooperative Mechanics

50. Game Thinking Design Tips

51. Game Thinking Design Tips 1. a strong vision helps you say “no”

52. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop

53. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity

54. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity

55. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity 5. Use spotlights to showcase excellence

56. Cindy Au on how collaboration fueled Kickstarter’s growth

57. ready to innovate faster and smarter with Game Thinking?

58. join our worldwide community of Game Thinkers at Game Thinking Live 2017

59. Engage with a supportive community before, during & after the event

60. Learn a step-by-step design system 8 templates that super-charge your progress

61. Early-bird VIP Breakfast mingle with VIPs & get your questions answered

62. Early-bird VIP Breakfast mingle with VIPs & get your questions answered Introduction to Cooperative Design online mini-course in designing collaboration

63. Early-bird VIP Breakfast mingle with VIPs & get your questions answered Private coaching session ﬁrst 5 signups get 1:1 coaching session Introduction to Cooperative Design online mini-course in designing collaboration

64. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995

67. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD PRICE $25K+ $5-10K/month $2K/ticket $1295 (save $700) x x x

68. http://gamethinkinglive.com REGISTER NOW SAVE 35% & GET YOUR EARLY-BIRD BONUSES

Kickstarter Game Thinking Teardown

Amy Jo Kim

Kickstarter Game Thinking Teardown