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Kickstarter Game Thinking Teardown

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There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.

That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.

http://gamethinkinglive.com

Published in: Design
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Kickstarter Game Thinking Teardown

  1. 1. Game Thinking TEARDOWN
  2. 2. what is Game Thinking?
  3. 3. what is Game Thinking?
  4. 4. what is Game Thinking?
  5. 5. what is Game Thinking?
  6. 6. what is Game Thinking?
  7. 7. 3 Powerful Techniques that supercharge innovation
  8. 8. Mobilize your Super-fans find & leverage your high-need, high-value early customers 1
  9. 9. Create something that a few people love - even if most people don’t get
 it right away Paul Buchheit Partner, Y-Combinator
  10. 10. find & leverage your super-fans 
 then expand 
 from that base
  11. 11. Start with a Learning Loop “find the fun” with a skill-building feedback loop 2
  12. 12. Fun is just another word for learning Raph Koster author, A Theory of Fun
  13. 13. the best MVP is your Core Learning Loop
  14. 14. Play-test your idea to life tinker, prototype & assume your first idea might not 
 be right 3
  15. 15. What We Offer resources workshops coaching design services Peter Drucker The best way to have a good idea is to have lots of ideas Linus Pauling Scientist
  16. 16. don’t fall in love with an idea; fall in love with solving a problem & learning from
 your customers
  17. 17. Game Thinking Teardown
  18. 18. strong vision, cross-functional team
  19. 19. We succeeded because we said “No” to the tempting quick wins that strayed outside of our core vision - and focused on what really mattered. Cindy Au Kickstarter community manager 2009-2014
  20. 20. is for Enthusiasts Discovery Onboarding Habit-Building Mastery Player’s Journey
  21. 21. is for Enthusiastshow does my customer’s end-to-end experience Discovery Onboarding Habit-Building Mastery evolve over time?
  22. 22. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?
  23. 23. Social Discovery 
 via friends & followers
  24. 24. is for EnthusiastsOnboarding is for Newbies Discovery Onboarding How do I learn the ropes? When do I start getting value?
  25. 25. is for EnthusiastsExploratory Onboarding 
 with layers of engagement
  26. 26. is for EnthusiastsHabit-building is for Regulars Discovery Onboarding Habit-Building What pulls me back? What am I getting better at?
  27. 27. is for EnthusiastsEngaged Habits
 rooting for your project(s) to succeed
  28. 28. is for EnthusiastsMastery is for Enthusiasts Discovery Onboarding Habit-Building Mastery How can I leverage the skills & knowledge I’ve built?
  29. 29. is for EnthusiastsHeading to Mastery
 deepening relationships, getting special perks, betting on projects that get funded & ship
  30. 30. is for EnthusiastsOnboarding for Creators

  31. 31. is for EnthusiastsHabit- building for Creators
 engaged trigger
  32. 32. is for EnthusiastsMastery for Creators
 funded!
  33. 33. is for EnthusiastsMastery leads to greater impact

  34. 34. Learning 
 Loop Explore Campaigns watch videos, browse rewards, see who’s funding what FUNDERS Something New that I’m passionate about Check Campaign Stats Donate
 choose a reward level and make a donation Share
 tell your story & support the campaign
  35. 35. Repeatable, pleasurable activity 
 that satisfies an internal urge or need Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Internal Trigger Repeatable, Pleasurable Activity Donate
 choose a reward level and make a donation Share
 tell your story & support the campaign
  36. 36. Repeatable, pleasurable activity 
 that satisfies an internal urge or need
  37. 37. Simple Feedback promotes 
 learning & competence Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Feedback: join the community Donate
 choose a reward level and make a donation Share
 tell your story & support the campaign
  38. 38. Simple Feedback promotes 
 learning & competence
  39. 39. Progress, Investment & Engaged Triggers
 pull people back Explore Campaigns watch videos, browse rewards, see who’s funding what Something New that I’m passionate about Check Stats
 Sharing & Campaign Deepen Investment at the right moment Donate
 choose a reward level and make a donation Share
 tell your story & support the campaign Engaged Trigger
  40. 40. Progress, Investment & Engaged Triggers
 pull people back
  41. 41. Learning 
 Loop Creators Read & Answer Messages
 engage with your community How’s my Campaign Doing? Check Campaign Stats No More Messages Need my attention Create New 
 update, reward level, social media post
  42. 42. Read & Answer Messages
 engage with your community No More Messages Need my attention Engaging activity 
 that satisfies an internal urge or need Create New 
 update, reward level, social media post Repeatable, Pleasurable Activity How’s my Campaign Doing? Internal Trigger
  43. 43. Engaging activity 
 that satisfies an internal urge or need
  44. 44. How’s my Campaign Doing? Read & Answer Messages
 engage with your community No More Messages Need my attention Simple Feedback Simple Feedback System promotes 
 learning & competence Create New 
 update, reward level, social media post
  45. 45. Simple Feedback System promotes 
 learning & competence
  46. 46. How’s my Campaign Doing? Read &Answer Messages
 engage with your community No More Messages Need my attention Progress & Investment Progress, Investment & Engaged Triggers
 pull people back Check Campaign Stats Engaged Trigger Create New 
 update, reward level, social media post
  47. 47. Progress, Investment & Engaged Triggers
 pull people back
  48. 48. total raised amount left to raise days to go # of backers Cooperative Mechanics
  49. 49. Cooperative Mechanics
  50. 50. Game Thinking Design Tips
  51. 51. Game Thinking Design Tips 1. a strong vision helps you say “no”
  52. 52. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop
  53. 53. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity
  54. 54. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity
  55. 55. Game Thinking Design Tips 1. a strong vision helps you say “no” 2. Engage your customers with a Learning Loop 3. Reward mastery with impact & opportunity 4. Use cooperative stats to build group identity 5. Use spotlights to showcase excellence
  56. 56. Cindy Au on how collaboration fueled Kickstarter’s growth
  57. 57. ready to innovate faster and smarter with Game Thinking?
  58. 58. join our worldwide community of Game Thinkers at Game Thinking Live 2017
  59. 59. Engage with a supportive community before, during & after the event
  60. 60. Learn a step-by-step design system 8 templates that super-charge your progress
  61. 61. Early-bird VIP Breakfast mingle with VIPs & get your questions answered
  62. 62. Early-bird VIP Breakfast mingle with VIPs & get your questions answered Introduction to Cooperative Design online mini-course in designing collaboration
  63. 63. Early-bird VIP Breakfast mingle with VIPs & get your questions answered Private coaching session first 5 signups get 1:1 coaching session Introduction to Cooperative Design online mini-course in designing collaboration
  64. 64. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995
  65. 65. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995
  66. 66. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD DISCOUNT $25K+ $5-10K/month $2K/ticket $995
  67. 67. WORK WITH ME PRIVATE WORKSHOP PRIVATE CLIENT LIVE TRAINING EVENT EARLY-BIRD PRICE $25K+ $5-10K/month $2K/ticket $1295 (save $700) x x x
  68. 68. http://gamethinkinglive.com REGISTER NOW SAVE 35% & GET YOUR EARLY-BIRD BONUSES

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