Gamification is the process of applying game’s techniques and knowledge to solve business problems and engage users.

1. Gamification Beyond Badges and Points to Gameful Applications By KamranQamar CEO, Pyntail

2. Game Player This isn’t a game! Don’t play games with me! You’d better start playing the game. Gaming the system Almost all of us, including gamers, are biased against games today!

3. It’s inevitable: soon we will all be gamers – Rob Fahey 97 percent of youth play computer and video games 69 percent of all heads of household play computer and video games 40 percent of all gamers are women One out of four gamers is over the age of fifty Most gamers are expect to continue playing games for rest of their life Source: Entertainment Software Association

4. 61 percent of surveyed CEOs, CFOs, and other senior executives says they take daily game breaks at work! Source: Cyberpsychology, Behavior, and Social Networking Journal

5. As it turn out what we’re really afraid of isn’t game; We’re afraid of loosing track of where the game ends and where the reality begins.

6. Goal / Rules / Feedback System / Voluntary Participation Playing games is a voluntary attempt to overcome unnecessary obstacle.

8. Rules

9. Feedback System

10. Voluntary ParticipationGolf is a Game

12. Rules

13. Feedback System

14. Voluntary ParticipationTetris is a Game

16. Rules

17. Feedback System

18. Voluntary ParticipationBeTheBuyer is Gamification

19. Gamification is the process of applying game’s techniques and knowledge to solve business problems and engage users Rewards / Points / leader boards / Dynamics / mechanics / etc

20. Gartner’s Hype Cycle Peak of inflated expectations Plateau of Productivity Slope of Enlightenment Through of Disillusionment Technology Trigger Customer Engagement Marketing is product

21. Marketing is the product – product is the marketing

23. Science of Happiness

24. Intrinsic Rewards > Extrinsic Rewards Mastery Satisfaction Sex Fun Love Learning Belonging Meaning Power Autonomy Threats Punishments Loss of Power Quests Leaderboards Rewards Badges Levels points

25. Gameful Applications of Game Techniques

26. Quest to Learn the alternative educational institution 'Quest to Learn' uses game-play as its primary teaching method.

27. Folding @ Home Disease Fighting Research Supercomputer

28. EVOKE: The World Changing Game

29. Designing Your Game: Think like a designer, think about your players

30. Your Game = Dynamics + Mechanics + Aesthetics + Social

31. Your Game = Dynamics + Mechanics + Aesthetics + Social Pacing Appointments Progressive Unlocks Rewards Schedules Dynamic Systems

32. Your Game = Dynamics + Mechanics + Aesthetics + Social Levels Points Leaderboards Badges Missions Virtual Goods

33. Your Game = Dynamics + Mechanics + Aesthetics + Social Curiosity Satisfaction Surprise Delight Trust Fun Envy Pride Connection

34. Your Game = Dynamics + Mechanics + Aesthetics + Social Harass Compete Challenge Taunt Express Showoff Compare Explore Help Comment View Share Like

35. Let’s make a game – Solve a Real Problem

36. KamranQamar Website: kamraan.com / pyntail.com Email: kamraan@gmail.com Twitter: @kamraan LinkedIn: http://www.linkedin.com/in/1kamran