Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
When the game was further along, we DID test our ideas with these casual
gamers. But in the early days, it was our super-fans who helped us bring the
game to life. In a very real sense, those hard-core music gamers were our
co-creators -- our collaborators — able to see what our crude mockups and
simple artwork could become, and — crucially — give us actionable
feedback on how to make it better.
rhythm game nerds
comfortable with Alpha
enthusiastic early sellers
making a living off the site
Jeff Tsang & Blair Ethington
CEO & Exec. Producer, Crowdstar
Our mission was to create an mobile
game for fashionistas that would feature
hot-off-the-runway designer clothes, and
bring in a much broader female audience
than any previous game they’d published.
who love fashion apps
Get passionate customers to tell you what they want
1: Recap & Who I Am
2: Find your super-fans with 5 key discovery questions
4: Foreshadow Video #3 (+ CTA)
5-min Speed Interviews