Social gaming refers to casual games designed to be played with friends on social platforms. It has seen tremendous growth, with over 200 million monthly active users. Key factors driving its rise include the opening of social networks to third-party developers and the growth of mobile devices and internet access. Social games are designed around player engagement loops that use visible progress, positive emotions, and social calls to action to keep players regularly engaged. While initial development and marketing costs can be $175,000-$522,000 per game, successful games generating 400,000 daily active users can yield annual revenues of $770,000-$12.3 million.
This presentation is a general overview about the SNS and SNG industry in Korea and worldwide. It may be useful for those developers and publishers who are interested to enter the social gaming market in Korea.
Presentation showing the rise of E-Sports in India. eSports (short for Electronic Sports) is the name given to professional competitive gaming. In a nutshell, competitors play video games, while being watched by a live audience. Millions more watch the games online.
eSports are not a sport- they are competition, according to ESPN President John Skipper.
Some BENEFITS of esports.
CURRENT TRENDS IN ESPORTS
Esports Playbook: A Guide for Brands and MarketersEsports Group
This report sheds light on core tenets of the eSports experience – which are fundamental to competitive video games. The goal is to aid formation of clear strategy for branding and marketing in eSports. The motivations for eSports participation – from content consumption patterns to reasons for engaging – hold huge implications for how to connect with its consumers.
Scoring Big With Sports Gaming - The Rise of Fantasy SportsIFSG_Official
India's first report on the emergence, consumption patterns, meteoric growth and future of Fantasy Sports in India.
This report talks about the users who play fantasy sports online in India - age, income groups, marital status and more. This report is India's first report that helps carve a profile of the users consuming fantasy sports.
Online fantasy gaming in India and its growth strategy via digital assets, th...Abhismita Sen
With 10 million and growing subscribers, Fanfight becomes one of the top most fantasy sports apps of India. What sets it apart is its reluctance to invest on any conventional mode of marketing for growth and brand amplification. While rivals like MPL, Dream 11 and Rummy circle have invested aggressively on television advertising, celebrity endorsement, brand tie ups and newspaper advertising for growth, Fanfight has stuck entirely to digital marketing for its revenue growth, user acquisition and proliferation as a brand.
Fanfight is an interesting example of how digital marketing can be a standalone growth hacking strategy for any brand using it well, without the overwhelming usage of any other form of media outlets.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
This presentation is a general overview about the SNS and SNG industry in Korea and worldwide. It may be useful for those developers and publishers who are interested to enter the social gaming market in Korea.
Presentation showing the rise of E-Sports in India. eSports (short for Electronic Sports) is the name given to professional competitive gaming. In a nutshell, competitors play video games, while being watched by a live audience. Millions more watch the games online.
eSports are not a sport- they are competition, according to ESPN President John Skipper.
Some BENEFITS of esports.
CURRENT TRENDS IN ESPORTS
Esports Playbook: A Guide for Brands and MarketersEsports Group
This report sheds light on core tenets of the eSports experience – which are fundamental to competitive video games. The goal is to aid formation of clear strategy for branding and marketing in eSports. The motivations for eSports participation – from content consumption patterns to reasons for engaging – hold huge implications for how to connect with its consumers.
Scoring Big With Sports Gaming - The Rise of Fantasy SportsIFSG_Official
India's first report on the emergence, consumption patterns, meteoric growth and future of Fantasy Sports in India.
This report talks about the users who play fantasy sports online in India - age, income groups, marital status and more. This report is India's first report that helps carve a profile of the users consuming fantasy sports.
Online fantasy gaming in India and its growth strategy via digital assets, th...Abhismita Sen
With 10 million and growing subscribers, Fanfight becomes one of the top most fantasy sports apps of India. What sets it apart is its reluctance to invest on any conventional mode of marketing for growth and brand amplification. While rivals like MPL, Dream 11 and Rummy circle have invested aggressively on television advertising, celebrity endorsement, brand tie ups and newspaper advertising for growth, Fanfight has stuck entirely to digital marketing for its revenue growth, user acquisition and proliferation as a brand.
Fanfight is an interesting example of how digital marketing can be a standalone growth hacking strategy for any brand using it well, without the overwhelming usage of any other form of media outlets.
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
The global digital gaming market is projected to expand at a CAGR of 15.7% and is expected to be worth USD 264.9 Bn by 2023. The increased proliferation of smartphones and tablets is providing a considerable push to the gaming market globally. Also, the improvement in technology and the ease of access to internet connectivity have given an impetus to live games of MMO and eSports genres. The gaming companies are increasingly preferring digital distribution channels over physical distribution channels, as digital distribution allows easy purchase and downloading of digital content for different gaming platforms.. Read More: https://bit.ly/2ULckcN
Prodigitaly offers comprehensive solutions to help you design, develop and market your game from start to finish. We specialize in providing comprehensive end-to-end solutions for affordable game development company. As one of the top game design and development companies in the industry, our team of 150+ artists, designers and developers have worked on numerous games for PC, consoles, web and mobile platforms. From 2D platformers to multi-player RPGs with VR integration to casual online, social and mobile games we’ve designed and developed a number of fun and exciting titles. We adapt to the latest tools and frameworks in the market and work with game engines like Unity3D, Cocos2d-x and Unreal as well as technologies like HTML5 and others to build high quality games.
PlayerUnknown's Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game is based on previous mods that were created by Brendan "PlayerUnknown" Greene for other games, inspired by the 2000 Japanese film Battle Royale, and expanded into a standalone game under Greene's creative direction. In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game's map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round.
Beyond Gamification: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.
In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.
This publication attempts to introduce the industry of eSports to the average person.
eSports is a growing industry, and it is my belief that it is currently positioned to make a radical impact to today's society - not only through the lens of entertainment and media - but many other ways society operates.
With increasing viewership, prize pools, and influence, eSports has evolved to more than just a game.
Activation Conceptual Proposal for SHARP MATSURI 2015Beyond Creative
As one of the electronic leader manufacturer industries in the world, SHARP continuously brings many activation event to make people not just buy its products but also to love them.
In Indonesia, the SHARP's MATSURI event already held in several cities and gain many benefits because of this activation program.
This proposal is a sample of activation program that can be used for learning and studying how to held the similar events and gain benefits for client and its customers.
Stream games and apps to any device. Use public cloud services like AWS. Utilizing desktop class GPU from Nvidia or AMD to offer full HD game streaming service.
The global digital gaming market is projected to expand at a CAGR of 15.7% and is expected to be worth USD 264.9 Bn by 2023. The increased proliferation of smartphones and tablets is providing a considerable push to the gaming market globally. Also, the improvement in technology and the ease of access to internet connectivity have given an impetus to live games of MMO and eSports genres. The gaming companies are increasingly preferring digital distribution channels over physical distribution channels, as digital distribution allows easy purchase and downloading of digital content for different gaming platforms.. Read More: https://bit.ly/2ULckcN
Prodigitaly offers comprehensive solutions to help you design, develop and market your game from start to finish. We specialize in providing comprehensive end-to-end solutions for affordable game development company. As one of the top game design and development companies in the industry, our team of 150+ artists, designers and developers have worked on numerous games for PC, consoles, web and mobile platforms. From 2D platformers to multi-player RPGs with VR integration to casual online, social and mobile games we’ve designed and developed a number of fun and exciting titles. We adapt to the latest tools and frameworks in the market and work with game engines like Unity3D, Cocos2d-x and Unreal as well as technologies like HTML5 and others to build high quality games.
PlayerUnknown's Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game is based on previous mods that were created by Brendan "PlayerUnknown" Greene for other games, inspired by the 2000 Japanese film Battle Royale, and expanded into a standalone game under Greene's creative direction. In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game's map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team standing wins the round.
Beyond Gamification: Architecting Engagement Through Game Design ThinkingDustin DiTommaso
Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user experience associated with digital products and services. Over the past year, the practice of gamification has exploded, fueled by marketing hype, media curiosity and spirited debate. While much of the discussion has revolved around extrinsic reward mechanisms as a panacea for customer loyalty and engagement, the most important and effective motivational dynamics of games have been left on the table.
In this presentation I’ll cut through the hype and draw from the fundamentals of game psychology, double-tapping into the techniques game designers use to motivate, engage and guide players through a game’s lifecycle. In doing so, I’ll lay out a model for architecting user engagement, directing behavior and satisfying the needs of both users and business alike.
This publication attempts to introduce the industry of eSports to the average person.
eSports is a growing industry, and it is my belief that it is currently positioned to make a radical impact to today's society - not only through the lens of entertainment and media - but many other ways society operates.
With increasing viewership, prize pools, and influence, eSports has evolved to more than just a game.
Activation Conceptual Proposal for SHARP MATSURI 2015Beyond Creative
As one of the electronic leader manufacturer industries in the world, SHARP continuously brings many activation event to make people not just buy its products but also to love them.
In Indonesia, the SHARP's MATSURI event already held in several cities and gain many benefits because of this activation program.
This proposal is a sample of activation program that can be used for learning and studying how to held the similar events and gain benefits for client and its customers.
Stream games and apps to any device. Use public cloud services like AWS. Utilizing desktop class GPU from Nvidia or AMD to offer full HD game streaming service.
Delivered at Casual Connect Europe 2016.
When social gaming came onto the scene it brought previously unheard of numbers of players. Then content began moving from web to mobile devices. Now we are shifting from sharing statuses to sharing experiences. Consoles have embraced this concept with Kinetics and mobile social games offer their own shared experiences. Young players know only this kind of gaming. This session will focus on what’s next: A combination of Kinetics and virtual reality offering synchronous and multiplayer experiences.
Social media consultant Roger Harris outlines a view of gaming from the perspective of the changing world of social media. This presentation was given at the Triangle Gaming Conference, May 30, 2009.
Social media expert Roger Harris outlines a view of gaming from the perspective of the changing world of social media. This presentation was given at the Triangle Gaming Conference, May 30, 2009.
Bringing Western Games to China | Gary HuangJessica Tams
Delivered at Casual Connect Europe 2016
The session will include an introduction to the Chinese mobile game market and will discuss the difficulties and challenges of bringing western games to China. In this presentation Gary will share the main differences between western and Chinese games, and how to make western games more popular in China.
Mobile Indie Developer’s Guide to China | Jeff HuangJessica Tams
Delivered at Casual Connect Europe 2016
Navigating, or even understanding, China is no small feat for mobile indie developers. Not only is self-publishing unfeasible, just finding the right publisher can be difficult. In this session, Jeff aims to shed some light on China’s complex mobile game market and offers a few suggestion on finding the best model and partner.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
3. What is Social Gaming?
“Casual games designed to be played with friends
on online social platforms”
- Justin Smith, Inside Facebook
“Casual Gaming is the Arcade Business rising from
the ashes of the 1980s”
- Nicholas Carlson, Business Insider
5. Social Gaming Statistics
¼ of “consumers” play social game
The average social gamer is a 43 year old lady
Female driven industry, 38% play several times
a day
1 in 10 social gamers’ session last >3 hours
83% play on Facebook
11. The Rise of Social Gaming
The opening of social network platforms for
3rd Party developers
The rise of smart mobile devices
The rise of internet penetration, billing
infrastructure
12. Social Gaming Designs
3 Key Stages of Enthusiast
Player Life cycle Mastery
Regular
Habit-Building
Newbie
Onboarding
16. Social Gaming Dynamics
Focus on social emotions – friendship, love,
pride, envy, anger
Social first, fun second
No brainer, easy pick-me-up
Target (niche) users
Easy payment methods
17. Social Gaming Trend
Social Activity
Analytics Streams
Group Buying
Virtual Worlds
Gamification
Location-
Aware Apps
Internet of
Things
Social TV
Gartner’s Hype Cycle
18. Social Gaming Trend
Mobile Devices: The Shiny New Toy
Location Based Game
Virtual Social World
Asia Market
19. Social Gaming Cost
1)Development Cost = $100k ~ $300k
2) Initial Marketing Cost = $50k ~ $200k
3) Live Operation = $12.5k ~ $22.5k
Cost of One game launch = $175.5k ~ $522.5k
20. Social Gaming Cost
Market Assumptions:
• Number of games: 4
• Average DAU for each successful game in a year: 400k
• Number of successful games: 1~2
• Assumed monetization: $45/1000 DAU
• Facebook cut: 30%
Total cost of 4 games Yearly Revenue Yearly Revenue
launch (25% success rate) (50% success rate)
$1.96 mil $770k ~ $12.3mil $1.54mil ~ $24.5mil
21. Social Gaming Cost
Case Study:
• Rovio 34th game
• Initial dev cost of €100k++
• Current revenue USD $1mil/month
• OMGPop 36th game
• Initial dev cost USD$250k???
• Current revenue USD $250k/day
24. Zanadu
Who are We:
Specialize in multi-user virtual world platform solution
Team:
8+ developer, artist, designer, social media manager
Location:
- Upstairs
- Chiang Mai
