Advertisement
Virtual Goods, Real Pleasure
Report
Amy Jo KimFollow
I help entrepreneurs worldwide build engagement from the ground up & find product/market fit with Game Thinking at Shufflebrain Inc.Jun. 26, 2009•0 likes•4,551 views
59 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Virtual Goods, Real Pleasure
Jun. 26, 2009•0 likes•4,551 views
59 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Report
Technology
Real Estate
Amy Jo KimFollow
I help entrepreneurs worldwide build engagement from the ground up & find product/market fit with Game Thinking at Shufflebrain Inc.Advertisement
Advertisement
Advertisement
Recommended
Power to the PlayersAmy Jo Kim
Fun Meters: Data Driven Design for Tilt: Flip's Adventure in 1.5 DimensionsNicole Lazzaro
Ux Week the Future of UX is Play: The 4 Keys to Fun, Emotion, and User Engage...Nicole Lazzaro
Game thinking - Differences Between Games, Serious Games, Gamification and More.Andrzej Marczewski
Chapter 2 structure of games tsppt 1GKTheodora
Chasing Wonder and the Future of EngagementNicole Lazzaro
Virtual Goods, Real Pleasure
- Virtual Goods, Real Pleasure Game Mechanics and Virtual Economies
- What are Virtual Goods?
- Digital items w/Contextual Meaning
- Decorative Goods Don’t affect stats or gameplay
- Functional Goods Makes a difference in stats or gameplay
- What activities are enabled by Virtual Goods?
- Socializing Enhanced Visual Identity
- Shopping / Decorating the pleasure of getting new stuff
- Enhanced Gameplay (Time-Vs-Money)
- What is a Game?
- Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
- Informal Definition a structured experience with rules and goals that’s fun
- Games tap into our primal response patterns
- Games engage us in flow
- What are Game Mechanics? the systems and features that make games fun , compelling and addictive
- Show me your stuff!
- Earn Points, Level Up
- Social Points are given by other players
- Feedback accelerates mastery and adds fun
- Exchanges are structured social interactions basic, primal form of social engagement
- Implicit vs Explicit Exchanges Wall posts are implicit “ Add Friend” is explicit (facebook, myspace)
- Character Customization
- Interface Customization
- How are game mechanics driving virtual economies?
- Collect Stuff, Show Off
- Buy Stuff / Boost Stats / Level Up
- Feedback on Progress & Mastery
- Feedback on Progress & Mastery
- Use Stuff for Social Exchanges
- Gifting to Show you Care
- Gifting for Recruiting New Players
- Customization
- Virtual Goods 101 Create a Meaningful Context “ Prime the pump” with free goods and/or currency Create demand for premium content Offer ongoing fresh content at a range of price points Make it EZ to purchase currency
- Virtual Goods evoke real emotions…
- … in a well-understood social context
- Virtual Economies drive ongoing use…
- … and turn a game into a service
- Game mechanics provide goals & rewards…
- … and careful balancing to work properly
- Thank You! [email_address] @amyjokim (Twitter) Amy Jo Kim (FB, Skype, SlideShare)
Editor's Notes
- talk about how you're building a platform for brain fitness to put people in the right mindset
- Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
- Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
- Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
Advertisement