The document outlines a 5-step framework for designing engaging player experiences:
1) Understand players through player types and motivations.
2) Identify unmet needs and intrinsically motivating activities.
3) Design for different player lifecycle stages like onboarding, habit-building, and mastery.
4) Guide skill development through progress markers and feedback systems like points, levels, and rewards.
5) Build sustained engagement through gameplay loops that trigger activities, provide outcomes, and elicit emotions.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
What are good and bad approach towards personalisation based on the data? How to use personalisation to improve LTV in mobile games. Good examples of personalisation in mobile games.
Game Design - Retention
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying RETENTION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Growth
An introduction to how Space Ape Games runs Live Operations. This lecture will cover a variety of topics from pricing to event schedules. This is an ideal starting point for anyone new to Live Operations or who simply wants to sanity check their own processes against another's.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Personalisation as the key to optimising your game's revenue & LTV.GameCamp
What are good and bad approach towards personalisation based on the data? How to use personalisation to improve LTV in mobile games. Good examples of personalisation in mobile games.
Game Design - Retention
The Deck covers some of the basic aspects and mechanisms of social game design. This is the 1st out of 4 decks, covering the aspects needed for amplifying RETENTION among players and users
The series includes 4 chapters: Engagement, Virality, Retention, Growth
An introduction to how Space Ape Games runs Live Operations. This lecture will cover a variety of topics from pricing to event schedules. This is an ideal starting point for anyone new to Live Operations or who simply wants to sanity check their own processes against another's.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
The Co-op Revolution: 7 Rules for Collaborative Game DesignAmy Jo Kim
Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is coming from indies, outsiders and non-gamers - and they’re crafting collaborative systems where people WIN TOGETHER and grow the pie for everyone. What market trends are driving this change? Which influential games and services are leading the way? Come learn the secrets behind Coop hits like Minecraft, Journey, Foldit, Portal, Team Fortress, Left4Dead, Nike+, Youtube, and Kickstarter. Discover the 7 rules for collaborative design that propelled these projects - and walk away with ideas and inspiration for how to apply Coop thinking to your next project.
Dark patterns - An Overview for Brand OwnersHarry Brignull
This talk was given at the Madgex Innovations Event (December 2010) at the Soho hotel in London.
It’s a revised version of the original Dark Patterns talk given at UX Brighton 2010, containing a fair amount of new material, and a different intended audience: this talk is aimed at marketers and brand owners.
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
I delivered this keynote at the Fast Forward Labs Data Leadership Conference on April 28, 2016. You can find related materials in the following publications:
https://www.oreilly.com/ideas/where-should-you-put-your-data-scientists
http://firstround.com/review/doing-data-science-right-your-most-common-questions-answered/
Data acquisition is the biggest hurdle in most big data projects. Here is a detailed checklist that can be used to make sure that you’re all set to acquire data for your business.
Filled with questions, explanations and examples, this guide asks 6 essential questions that a designer should answer when co-creating Experience Maps with clients. It supports designers who strive for the best Customer Experience (CX) of their clients' customers.
A big thanks to Ewout van Lambalgen for the illustration!
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
A short presentation to the London Internet of Things community with long-time collaborator Chris McRobbie. We spoke about designing the Ambient Orb and other products, and offered a preview of my book Enchanted Objects. The periodic table of Enchanted Objects organizes products by human desires and helps innovators prioritize what to build next.
Detailed presentation covering the fundamentals of gamification, helping business owners understand the process and crucial elements required to gamify their businesses product or service. GamifyConsultant.com offers gamification consultation services.
Gamification
What is it?
Is it right for your business?
Examples
Social & Casual Gaming in EU
Marketing tactics
Gamification right for business?
Ways to Gamify Your FB Marketing
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
How do breakthrough products keep pulling new customers in - while re-engaging the ones they already have? It’s not with tricks & external rewards, that’s for sure. Discover how Slack, Kickstarter, and Snapchat reduce churn and drive deep, game-like engagement by creating a coherent path to mastery and deploying engaged triggers to light the way.
Updating Certification: Providing Robust Assessment through GamesSeriousGamesAssoc
Share stories and techniques about certifications for learning game designers and for games as learning and assessment products as technologies advance. Join the highly interactive discussion of the growing demand for games as assessment methods and as alternatives to traditional multiple-choice exams. Come discover the emerging world of assessments where games, gamification, augmented reality, virtual reality, and certifications are creating new assessment techniques. For those who attended this session in 2017, this version will discuss changes emerging in 2018.
Level Up Your Marketing: Using Gamification to Enhance Your Marketing CampaignsMitch Canter
Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: ”I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized - and just as fanatical - fan bases. How is it that a game - with “imaginary” achievements and bragging rights - can grab someone’s attention, keep it, and even bolster it for long periods of time?
Mitch is a gamer and digital strategist from Nashville, TN. In this session, he’ll go over a few of the top games on the market today - World of WarCraft, Final Fantasy XIV, and Destiny - and will look under the hood to see what marketing and psychological methods they use to attract customers.
We’ll look at real case studies and observations that we can distill down into actionable points that you can do now to turn your marketing campaigns around. Finally, we’ll look at how those companies interact with their customers - even when they’re not logged on - to keep themselves in mind and in focus.
Similar to players journey: 5-step design framework for longterm engagement (20)
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
11. If you’re building a social app, instead of
asking “who are my player types?” ask
“what social actions motivate my players?”
Jane McGonigal
Richard Bartle
12. 2. Motivation: Unmet Needs & Pain Points
Which activities are intrinsically motivating?
14. Extrinsic Rewards Sometimes Work
Effective for completing simple
tasks and guiding players towards
system mastery
15. Tap into Intrinsic Motivation FIRST
address a NEED/PAIN POINT for your micro-vertical
CONNECT via shared glimpses of everyday life, EVESDROP on other people’s lives
16. Autonomy ––the desire to direct our own lives.
Autonomy the desire to direct our own lives.
Mastery — the urge to get better at something that matters.
Mastery — the urge to get better at something that matters.
Purpose — AKA belonging, desire to be part of something bigger than ourselves
Purpose — AKA belonging, desire to be part of something bigger than ourselves
21. Motivation & Game Elements
Autonomy
Mastery
& Learning
& Belonging
Choose Your Role
Progress Markers
BackStory & Mission
Customize Your
Character
Skill Systems
Real-world Impact
Reputation Systems
Group Quests
Mission Trees
Group Stats
Real-time Feedback
Connect w/Friends
Collections
Join a Teams, Guilds
or Faction
& Choice
Customize Your
Background
Explore a World,
Map or Taxonomy
Purchase Items
Unlocks
Purpose
28. 4. Progress: The Path to Mastery
What markers & feedback guide skill development?
29. Keeping Score: 4 Types of Points Systems
1. Skill Points (AKA Score, Rank)
earned via interacting with the system – reflects mastery of the activity or game
PersonalSkill: skill rating/ranking of an individual
Group Skill: skill rating/ranking of a group
32. Keeping Score: 4 Types of Points Systems
1. Skill Points (Score, Rank)
earned via interacting with the system – reflects mastery of the activity or game
PersonalSkill: skill rating/ranking of an individual
Group Skill: skill rating/ranking of a group
2. Experience Points (XP)
uni-directional metric – only goes UP (reflects persistence + skill)
earned directly via customers’ actions - used to track & reward certain activities
Personal XP: reflects a customer’s actions & accomplishments
Group XP: reflects the actions & accomplishments of a group
35. Keeping Score: 4 Types of Points Systems
1. Skill Points (Score, Rank)
earned via interacting with the system – reflects mastery of the activity or game
PersonalSkill: skill rating/ranking of an individual
Group Skill: skill rating/ranking of a group
2. Experience Points (XP)
uni-directional metric – only goes UP (reflects persistence + skill)
earned directly via customers’ actions - used to track & reward certain activities
Personal XP: reflects a customer’s actions & accomplishments
Group XP: reflects the actions & accomplishments of a group
3. Currency (credits, coins, chips, tokens, bucks)
bi-directional metric – goes up and down
earned or bought within the system – can be redeemed within the system for goods or services
Earned Currency: earned via customer actions – used to track & reward certain activities
Purchased Currency: purchased with $$ to acquire exclusive goods and services
38. Keeping Score: 4 Types of Points Systems
1. Skill Points (Score, Rank)
earned via interacting with the system – reflects mastery of the activity or game
PersonalSkill: skill rating/ranking of an individual
Group Skill: skill rating/ranking of a group
2. Experience Points (XP)
uni-directional metric – only goes UP (reflects persistence + skill)
earned directly via customers’ actions - used to track & reward certain activities
Personal XP: reflects a customer’s actions & accomplishments
Group XP: reflects the actions & accomplishments of a group
3. Currency (credits, coins, chips, tokens, bucks)
bi-directional metric – goes up and down
earned or bought within the system – can be redeemed within the system for goods or services
Earned Currency: earned via customer actions – used to track & reward certain activities
Purchased Currency: purchased with $$ to acquire exclusive goods and services
4. Social Points (AKA Reputation, Ratings, Likes)
earned via the actions of OTHER players – can be a proxy for quality/reputation/influence
lets you track & reward socially valuable contributions & actions
49. Pro Tip: Use Group Unlocks to promote & reward teamwork
50. 5. Loops: Building Sustained Engagement
Trigger
Engaging Activity
Task / Mission / Game / Quiz / Gift
CTA
Customize / Share / Help / Compete
Feedback & Progress
Stats / Challenges / Awards / Messages
Motivating Emotions
Fun / Delight / Curiousity / Belonging / Purpose
trigger
activity + goal
outcome
When _________ I want to ________________ so I can _____________
51. Start with a (triggered)
engaging activity
Trigger
Engaging Activity
Task / Mission / Game / Quiz / Gift
52. Followup with Feedback & Progress
Trigger
Engaging Activity
Task / Mission / Game / Quiz / Gift
Feedback & Progress
Stats / Challenges / Awards / Messages
53. … designed to elicit
Motivating Emotions
Trigger
Engaging Activity
Task / Mission / Game / Quiz / Gift
Feedback & Progress
Stats / Challenges / Awards / Messages
Motivating Emotions
Fun / Delight / Curiousity / Belonging / Purpose
54. Then direct the action with a compelling
CTA
Trigger
Engaging Activity
Task / Mission / Game / Quiz / Gift
CTA
Customize / Share / Help / Compete
Feedback & Progress
Stats / Challenges / Awards / Messages
Motivating Emotions
Fun / Delight / Curiousity / Belonging / Purpose
55. Engagement changes throughout a player’s lifecycle
Become skilled
at ????
Mastery
Checkin Daily
to ?????
Habit-Building
Learn to
???
Onboarding
56. First Engagement: Onboarding
Email from Friend
Email from Friend
FB/Twitter Post
FB/Twitter Post
View
View
Content
Content
Call to Action
Call to Action
Interact with
Interact with
Content
Content
Feedack & Progress
Feedack & Progress
57. Re-engagement: Habit-Building
With Social Feedback
New Messages
New Messages
Read/Respond to Messages
Read/Respond to Messages
Without Social Feedback
Browse New Content
Browse New Content
New Content
New Content
CTA
CTA
What to do next
What to do next
View
View
Content
Content
Activity Feedback
Activity Feedback
Tips, Progress, Unlocks, Rewards
Tips, Progress, Unlocks, Rewards
View
View
Profile
Profile
Post
Post
Msg
Msg
58. Deep Engagement: System Mastery
Re-engagement Triggers
New Messages/Content
New Messages/Content
Personalized Page
Personalized Page
Social Activity
Social Activity
Respond/Post/Vote/Donate
Respond/Post/Vote/Donate
CTA
CTA
What to Do Next
What to Do Next
Activity Feedback
Activity Feedback
Tips, Progress, Unlocks,
Tips, Progress, Unlocks,
Rewards
Rewards
60. Player’s Journey: 5-Step Design Framework
1. Insight
Who are our early-adopter Players? How do they like to interact?
2. Motivation
What are their unmet needs? What activities are intrinsically rewarding?
3. Lifecycle
how does the game unfold over time? How is the player changed by playing?
4. Progress
how do players make progress? What markers light the way towards mastery?
5. Loops
how do we engage players during Onboarding, Habit-Building & Mastery?
66. DESIGN EXERCISE
Which type of Social Actions DEFINE your experience?
How does that matchup with your micro-vertical?
Express
Content
Compete
Players
Explore
Collaborate
68. DESIGN EXERCISE
Create 3 quests or tasks to give players at each stage
Enthusiast
Mastery
Regular
Habit-Building
Newbie
Onboarding
69. DESIGN EXERCISE
Create an Habit Loop for your project that people would use daily
Trigger
Engaging Activity
Task / Mission / Game / Quiz / Gift
CTA
Customize / Share / Help / Compete
Feedback & Progress
Stats / Challenges / Awards / Messages
Motivating Emotions
Fun / Delight / Curiousity / Belonging / Purpose
Editor's Notes
A less obvious - but even more interesting - social rating system is Flickr’s measure of “interestingness” -- this is a cumulative measure of people’s viewing and tagging and commenting behavior within the site. This is an “emergent” form of social points - and it allows Flickr to identity and reward photographers who create art that Flickr users collectively find interesting. What’s exciting about this rating system is that it INFERS points, based on existing behavior. So ask yourself - is there something similar in the applications that I’m currently working on?
Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.
Back when I studied Psychology, the most memorable and useful thing I learned was the “one-armed bandit” schedule of reinforcement. Which you can see here, in red. The essence is this: if you give random, sizeable rewards for user actions (e.g. how a slot machine works), you will get an addictive behavior pattern - in mice, in pigeons, or in humans.