Three Powerful Ideas to help investors make smart decisions
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Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
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Three Powerful Ideas to help investors make smart decisions
- 1. Game Thinking Game Thinking THREE POWERFUL IDEAS to help investors make smart decisions gamethinking.io
- 3. been swayed by polished visuals? Have you ever
- 4. struggled to figure out what MVP to build? Have you ever
- 6. Game Thinking Amy Jo Kim, Ph.D. Game Designer Startup Coach Author
- 7. I help startups, game studios & global brands build deep engagement from the ground up
- 8. Back in 2007, a startup was born
- 10. 1000 true fans
- 11. Growth Time!
- 12. Build a platform for brain games Turn your game into a hidden-object engine Develop the engine & build related games for verticals Double-down on Facebook & go viral Dump my co-founder & take a high-paid job at a gaming startup
- 13. Sell to a competitor
- 14. X
- 16. Run tiny, low-fidelity experiments to find the fun & develop a beachhead
- 18. Solve a real problem for a small, high-need group
- 20. Find & leverage your Superfans THREE POWERFUL LESSONS 1
- 21. Game Thinking Quotes “Build something just a few people want - even if most people don’t get it right away” Paul Buchheit Partner, Y-Combinator
- 22. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaborators — able to see what our crude mockups and simple artwork could become, and — crucially — give us actionable feedback on how to make it better. rhythm game nerds comfortable with Alpha
- 23. simulation enthusiasts who love to make things
- 24. stay-at-home parents who’ve recently left the workforce
- 25. Game development team working from different locations
- 26. Don’t fall for the TAM myth
- 27. Game Thinking Quotes CHASMSTART NOT To cross the chasm…
- 28. Game Thinking Quotes To go after a large market, FIRST win the hearts of early high-need customers HOT TIP
- 29. Find & leverage your Superfans Test & iterate early in rough form THREE POWERFUL LESSONS 1 2
- 30. Game Thinking Quotes “You can use an eraser on the drafting table or a sledgehammer on the construction site.” Frank Lloyd Wright Architect
- 32. Discover what’s wrong as quickly as possible
- 33. Look for signs of iterative development
- 34. Find an existing habit to piggyback on
- 35. Test your high-risk assumptions
- 36. Game Thinking Quotes Run experiments to find out what’s WRONG with your idea – as well as what’s RIGHT with it HOT TIP
- 37. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS 1 2 3
- 38. Game Thinking Quotes Upgrade your user, not your product… make people better at something they want to get better at. Kathy Sierra Author, Headfirst Series
- 39. Engage your customer on a path to mastery
- 40. skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY Repeatable pleasurable activity Skill-building feedback Progress & investment Cues & Triggers Build & test your Day 21 Habit FIRST
- 41. Game Thinking Quotes Slack started with a simple, stripped-down Learning Loop skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers internal situational external engaged MASTERY HABIT-BUILDING ONBOARDING DISCOVERY skill-building feedback repeatable, pleasurable activity progress & investment cues & triggers cues & triggers Learning Loop
- 42. So did Rock Band
- 43. So did The Sims
- 45. The best MVP is a Learning Loop AKA Day 21 habit
- 46. Game Thinking Quotes Wanna build a habit? Bring your idea to life with a low-fidelity Learning Loop HOT TIP
- 47. Build engagement from the inside out Test & iterate early in rough form Find & leverage your Superfans THREE POWERFUL LESSONS to help investors make smart decisions
- 48. Want more? gamethinking.io/quiz GET YOUR CUSTOM INNOVATION CHEATSHEET