1. TANISHA KAUL
Work Experience
Panasonic India Pvt. Ltd, Gurgaon, India
Product Head- DSC/DVC Division
(Digital Cameras& Camcorder Division} (May ‘2010 – Nov ‘2010)
· Business Planning & Strategy
· USP evaluation/ATL,BTL activity plan/Brand Promotion(A&P)
· Strengthening LUMIX Brand visibility at existing/upcoming Panasonic Showrooms across India
· Product Management & Planning
· Channel Development
· Revenue Forecasting
Diageo India Pvt Ltd, New Delhi, India
Senior Marketing Manager: Travel Retail Division, India & South Asia: (March ’08 – Nov ‘09 )
· Propelled Sales in Srilanka , Maldives, Cochin & Delhi Duty Free Markets through innovative marketing
initiatives/promotional ideas
· Ensured smooth implementation of marketing plans and promotional calendars with the Duty Free operators in
India and in Duty Free & domestic markets in Sri Lanka and Maldives.
Introduced international concepts like Malt Corners, Super premium counters, Dominant
Branding, Shop in Shop concept etc at various Duty Free Shops across the Hub.
· Won the ‘WAR OF VISIBILITY’ & ‘SHELF SPACE’ across the hub in the Duty Free domain
· Implemented consumer marketing activities – Consumer surveys, Brand Passion/tasting Sessions for Loyal
Customers/ Shop floor Staff/Duty Free operator Senior management Staff
· Used crisp understanding of consumer behaviour/buying patterns/global trends towards target achievement
across India & South Asia markets.

2. Pernod Ricard India Pvt Ltd, Gurgaon, India
Marketing Manager, International Brands (Oct ’07- March ’08)
· Handled Marketing for the International Brands Division for all the 5 Stars/A class pubs /Clubs/Stand alone
Restaurants across the region
· Ensured all Marketing initiatives/support extended to the outlet has a volume commitment attached.
· Ensured Brand visibility + availability across the region/channel/key outlets.
· Expanded the universe by getting the brands listed across key outlets./new outlets.
· Created awareness and recognize brand loyalists by conducting tasting/Sampling Session for Bar Staff/ Hotel
Senior Management/High Net worth/Brand Loyal customers.
· Initiated marketing plans /Tie Ups/ across the channel/brands and ensured smooth- result oriented execution
within the stipulated time.
Sony India Pvt.Ltd, New Delhi, India. (Nov ’04 – Sep ’07)
Product Head - PlayStation Division:
· Headed the Product /Brand Marketing structure for PlayStation category.
· Managed over a thousand Sony Channel Sales outlets & 22 Sony India Branch Offices - All India Level
Handled Brand marketing / Product Planning, Pricing structure& product launch& Business Forecast decisions
for the Indian market.
SUCCESSFULLY LAUNCHED the ‘Ultimate Gaming Machine ’ PlayStation 3’ in the Indian market.
· Business Planning :
Identified the Right Model Mix for the India market, Competitive Pricing Strategy, Net Sales,
Gross Profit, and Inventory levels. Demand Forecast & ensuring ready availability of products
as per the market demand, seasonality & A&P Plans.

3. · Brand Promotion (A&P) :
a) USP evaluation, making above the line and below the line activities plan with the category
Budget and implementing marketing communication activities all over India.
b) Implemented sales promotional activities as a part of brand building and market Development effort.
c) Planned for choice of Media Mix for promotional activities.
· Channel Development :
a) Continuously enhanced the Channel in terms of the Display of products @ shop-fronts to
Demonstrated the products effectively, highlighting the key benefits & the product USP.
b) Drove business growth through identification & penetration of new market segments.
c) Conducted Regular Training sessions for the Sales Team & aswell the Key Dealers imparting the Product
Knowledge/ demonstration techniques/ Comparison with Competition.
Territory In charge-North India, Corporate Sales Division:
 Skillfully developed integrated Solutions for diverse corporate clients.
 Delivering comprehensive product information/product demonstrations to corporate clients.
 Trained new departmental members/Business solution partners on sales-techniques, client protocols.
 Created & executed strategic & tactical marketing plans for key accounts.
 Designed& coordinated special onsite events& incentive programmes to promote brand awareness &increase
sales.
 Consistently met or exceeded ever-increasing sales targets.
 Organized& conducted trade show presentations, promotional events& seminars /conferences.
Standard Chartered Bank, New Delhi, India. (April’03-Oct’04)
Senior Officer-Wealth Management Division:
 Sold financial products to customers through accurate assessment of their needs& overall product knowledge.
 Developed strong relations with staff/partners creating a cohesive & productive team within a deadline driven
direct sales environment.
 Track record for meeting deadlines /timelines & exceeding sales expectations.
 Provided initial contact to customers, responding quickly& tactfully to customer concerns to ensure superior
service satisfaction.

4. Educational Background
 MBA (Marketing & International Business}, Amity Business School. {2001-2003}
 Graduate In Commerce-Kamala Nehru College, Delhi University. {1998-2001}
Extra Curricular Activities
 Active member of the cultural committee, Amity Business School.
 Organized street plays & educational activities in the slums of Delhi for AIDS awareness & other social issues.
 Regularly participated at many Inter-College festivals in events like Choreography, Dramatics& Fashion Shows.
Personal Details:
Age: 33 Years
Gender: Female
Nationality: Indian
Address:
Flat 15, Neville House
19 Page Street
London SW1P 4JX
Email: tanishakaul@gmail.com
Tel: +44 (0) 7850426498
TANISHA KAUL