Business Diversification & E-commerce Strategy

1. MANPREET SINGH MBA (LBSIM, Delhi), IIM(A)-MDP
B.Sc. (Hons.) Physics (Delhi
University)
Email: singh_mpin@yahoo.co.in
J-151, Sector-41, Noida, U.P.-201303,
Mobile: 8800211132
Date of Birth: 11th
August, 1974
Strategy & Management Consultant
18 year of Professional experience in Strategic Planning, Worldwide Alliances
and International Business Development
Work Summary
Professional with 18 years of experience in Business Consulting, Corporate Growth Strategy, New
Business start-up and Incubation International Sales and marketing, Developing new markets across
diverse industries
CAREER PATH:
Vice President - New Business Initiatives & International sales
HSIL Ltd. (formally known as Hindustan Sanitaryware India Ltd.- Hindware ) Oct.2010 till date
Role:
Strategic Planning for the group to reach $ 1 bn. by 2020, sustainably
Key skills: Business Growth Strategy, Planning & Implementation
Route:
Head of New Business Initiatives responsible for exploring new business ideas and converting them into
business propositions
Primary deliverables:
*Shortlisting & evaluating New Business areas based on the strategic fit with the organization
*Pilot and Incubate new business initiatives thru 'intrapreneur' and ‘Lean Start up' model
*Forging worldwide tie-ups with the companies of repute in diverse business areas: Retail, Home
improvement, building products unlocking value in the current competencies
*Financial & operational feasibilities for the identified business areas & formulating Strategies for market
entry, launch and operations
*Presentation to the top management & board for approvals
*Alliance management
*Forming Strategic alliances, evaluate & implement Green field Set-up, Acquisitions Strategic alignment,
*Process improvements in current business areas
*Driving E-commerce business and long term strategy
*International business development (Exports).
Achievements
• Incorporated (ideation to venture) 4 new businesses in 5 years :
• Strategic Alliance with Groupe Atlantic world no. 2 in Heating Segment
• Specialized Consumer Packaging (Specialized caps and closures)
• Strategic tie-up with Sekisui Chemicals Japan for CPVC
• Digital Strategy to launch E-commerce initiative

2. • Projected business of ~USD 350Mn. from these ventures in next 3-5 years
Associate Vice President --Tecnova India Private Limited July 2007-Oct. 2010
Management Consulting- US, Europe, Japan & SE Asian Clients
Business Strategy & Implementation, New Business Development, Strategic Alliances, Strategic Planning-
Implementation-Project Roll out assignments, Experience in top FMCG & Lifestyle companies
Head- Consumer vertical for business development & client servicing
Key Deliverables:
-Build business division for “Consumer Products and Retail Vertical” with a target for USD 1 Mn/p.a.
-Business Strategy Consulting & Implementation
-Provide Market potential, Brand Strategies & India Entry Strategies including Business Plans
-Business Plan development & delivery
-New business procurement
Business Achievements
• Contributed to 15% of revenue in 2009-10 and 26% in 2010-11
• Procured business of USD 200K from US and USD 220K from Europe
• Few select businesses areas Lifestyle Retail, Large format retail, distribution and channel set-up:
o USD 2 Bn, baby products Company. Achieved Flagship store in Delhi & pan India operations;
o USD 4 Bn American iconic motorbike major. Dealer network in 5 major cities & launch of
assembly operations;
o USD 600 Mn, Italian company leaders in bathroom wellness products; Finalized India venture
through strategic alliance with Indian major & shortlisted similar companies in entire South East
Asia
o USD 1 Bn, Spanish giant in food products. Launched operations in India with 4 Mn. revenue in
year 1 with pan India presence
Achievements
• Promoted as Head Consumer Vertical
• Re strategize internal business operations for more profitable organizational structure
• High strike rate (80%)of repeat business with clients
Sales Manager VF Arvind Brands Pvt. Ltd. Jan 2004- July 2007
Lifestyle- Retail roll-out, Franchising, Large format Retail & Channel Management
National experience in Retail, Store launch, Large Format retail, Channel Management, New product
launch, Appointing Channel partners, Market activation
-To launch and operate Exclusive Wrangler, Lee & lee Youth Stores across North India, West & Central
India
-A team of Area Sales Managers and a large number of channel partner employees
-To achieve operational Sales target (MBO) through a team of booking agents, distributors and Sales
officers and Area Sales Executives

3. -Proposing the Business plan for the region & the P&L for the respective stores in the region for developing
new franchisee MODELS
-Managing Key accounts : Shoppers stop, Lifestyle, Westside for the effective profitability for the brand
Achievements
• Best performance awards for three consecutive years for different brands
• Turnaround in case of operations in West (200% growth)
• Conceptualized & Implemented new retail format with highest profitability
Executive-Sales & Franchisee Development -- Kodak India Ltd. July 2002 – Jan 2004.
Consumer Durables, FMCG sales
Executive – Sales & Franchise development
Kodak India Ltd. from July 2002 – Jan 2004
Achievements :
• To conduct a business of 60-90 million p.a. for Kodak India Ltd.
Sales with Nestle India Ltd. 1998 to July 2002.
FMCG Sales
Sales Manager Chocolate Confectionary & Culinary
Nestle India Ltd., from Nov.1998 to July 2002.
Channel sales, Appointing Channel partners, New product launch, Market activation
Achievements :
• Successfully handling an over growing business of 30-50 million p.a. for Nestle India Ltd.
• Turnover growth of above 30%
• More than 25% market expansion in the assigned areas through innovated distribution channels
Academic Qualification
IIM-Ahmedabad –Residential course in “Strategies for Growth”
PGDBM –Marketing & Finance
First position in B.Sc.(Hons.) Physics (Delhi University)
Hobbies : Adventure Sports, Traveling, Movies, Reading (Non-fictional) and Listening to Music
References:
Ms. Irvinder Ray Kaur
Partner
M-connect (WPC group)
Mumbai
Ph--: +91-9820811781/9717222060
Mr. Nitin Chabbra
CEO, Promoter
Ace Turtle,
Bangalore
Ph: +91 9902075035