Resume of Amit Ranjan, Marketing

1. AMIT RANJAN
E-Mail: amit78us@gmail.com ~ Contact: 09971846061 ~ Assistant Manager-Marketing
In quest of career enhancement in Marketing Current Location: Gurgaon
PROFESSIONAL SYNOPSIS
 Offering over 10 years of total experience in the areas of Brand, Product & Event Management Functions in
varied industrial sectors.
 Presently designated as Assistant Manager-Marketing with USG Boral Building Products (India) Pvt.
Ltd.
 In quest of career enhancement in Brand & Product marketing with a high growth oriented
organization.
 Exposure of national role maintaining profitable trade network with success in capitalizing on growth opportunities
and implementing marketing strategies
Areas of Exposure
Product Pricing and Positioning Brand Building/Activation POS & Advertisement
Product Launch Market Research/Analysis Trade Marketing
Budget Management Creative Agency management Digital Marketing
ORGANISATIONAL SCAN
 Apr 2011 – Till date
USG Boral Building Products India Pvt. Ltd. (A JV between USA & Australian Co.), Gurgaon
Assistant Manager–Marketing joined as Sr. Executive
Deliverables:
• Develop and manage new and existing products to maximize profits and market share from Market strategy to P&L,
which comprises of development, packaging, and brand management for $ 40 (2530 INR) Million business for Pan
India market.
• Initiates, coordinates, and develops Indian marketing programs for product areas and market segments to achieve
sales, profit and growth.
• Complete ownership of product launch, life cycle management channel pricing and incentive programs, budget
planning and tracking, profit targets tracking and brand building thru BTL activities, exhibitions, road shows and
dealer meets.
• Work out action plan to enhance product visibility at shop front, and track secondary sales to garner share of wallet
report.
• Develop and manage new and existing products to maximize profits and market share in target market.
Product positioning at shop front with relevant POS and literature to gain channel partner and end customer mind
share Vs competition products.
• Improve branding and messaging and develop display units to improve knowledge for store sales staff which plays
key role in market selection of new product launch
Achievements:
• Market exposer comprises of India, Nepal, Sri Lanka, Bangladesh customer
• Within 10 months completed 100% of targeted product budget
• Executive Committee Member of Global Digital Marketing Manager (Representing India)
• Committee Member of Internal Newsletter “Connect” from India

2.  Feb 2009 – April 2011
Lafarge B G India Pvt. Ltd. , Gurgaon , Executive–Product and Promotions
Deliverables:
• Assist product manager in project product pricing (P&L), channel schemes (designing and disbursement) and
quarterly stock forecast.
• Identified & executed Events & Exhibitions to display product for end consumer.
• Positioned brands, expanding scope to include new categories. This includes identifying & switching to a new
psychographic target segment, developing the new brand positioning tools, new brand idea and communication
campaign, incorporating new visual identity etc.et.
Achievements:
• Ex-Editor for “Growth” (Internal Magazine)
 June 2008 – Feb 2009
Wings Brand Activations (I) Pvt. Ltd. (A BTL & Brand Solutions), New Delhi , Manager-Client Servicing
Deliverables:
• Responsible to develop & maintain client relationship for business growth.
• Business development with an objective to expand business opportunities in different sectors.
• Design customized branding & promotion concept as per individual client’s requirement.
• Tie-up, negotiate and purchase with vendors for corporate gifts and production.
• Recommend brand activation tools to key clients and get approvals for related, market activation.
Achievement: Several Awards on the business idea and new client development
Key Clients Handled – Canon, Apollo Tyres, Tata, Reckitt Benckiser, etc.
 March 2007 – May 2008
Inter Ads (An Advertisement & Exhibition organizer), Gurgaon , Project in-Charge
Deliverables:
• Drive client’s orientation towards exhibition for participation.
• Selling Customize space as per client requirement.
• Get involved in stall layout plan, fabrication and entire set up.
• Involved in brochures & communication development for prospective client.
• Coordinate with international partner (Mack Brooks) for their clients’ requirement from India.
 May 2005 - June 2006
Creative Promotions (A promotions & advertising agency), New Delhi Sr. Event Officer
Deliverables:
• Developed new clients and retain existing clients for business growth.
• Developed promotional concept & ideas for individual clients.

3. • Established and built successful partnerships with vendors, hotels, event management companies,
and production services companies.
SCHOLASTICS
2002-2005 : B.A (Hons.) in French, Banaras Hindu University, Varanasi.
2006-2007 : PG Diploma in Event Management & PRs, EMDI, Bangalore.
2010-2012 : MBA in Marketing, Sikkim Manipal University.
IT KNOW HOW
 Ms-Office & Coral Draw  Useful in marketing collaterals work.
• Basic diploma in Photography  Useful in product shoot.
• Dale Carnegie certified: Power presentation  Useful in internal & external communication.
PERSONAL DOSSIER
Date of Birth: 18/04/1982
Hobby: Philately  2004 IT BHU Philately 1st
Prize winner for “India in Space” showcase.
Language: English and Hindi
Current Location: Gurgaon, Haryana