Rahul Sharma is a marketing communications manager with 6 years of experience leading marketing teams and campaigns. He has expertise in strategic planning, creative development, brand positioning, product launches, and driving high response rates. His recent work includes successfully launching Jamba Juice in the UAE through market research and an adapted concept. He led teams that created marketing plans, digital strategies, and sales collateral to support business goals.

1. RRaahhuull SShhaarrmmaa
108, Bldg. no.78, Discovery Gardens  Dubai  M: +971-557151492  rahul10.sharma@outlook.com
Marketing Communications Manager
 Advertising and communications manager with 6 years of experience leading corporate
marketing and internal communications for multimillion-dollar companies across diverse
industries.
 Respected leader of creative teams, multimedia divisions and corporate communications
departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and
build brand images.
 Expert in the technical, conceptual and content development of sales-driving collateral. Proven
ability to drive record-high marketing campaign response rates and execute successful product
launches.
Skills
 Marketing Strategies & Campaigns
 Corporate Communications
 Creative Team Leadership
 Product Positioning & Branding
 Web & Print Content Development
 Focus Group & Market Research
 Development of Training Materials
 Sales Collateral & Support
 Public & Media Relations
 New Product Launch
Recent Success
 Conducted U&A research to understand the UAE market and Adaptation of Jamba Juice
concept to meet local restrictions and customer expectation delivering a successful launch
in UAE.
 Brand Positioning of Jamba Juice. Product line & Pricing finalization based on the
competitors analysis and market requirement.
 Support developing the annual Marketing Plan encompassing the following elements:
situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies,
financial budget preparation and field force support
 Successfully Undergone 10 days training in Philippines to understand the Jamba Juice brand
and implement the learning in the UAE market.
Professional Experience
LANDMARK HOSPITALITY - QSR DIVISION, DUBAI – Leading Retails & Hospitality group in the
Middle East & India.
Marketing Communications Manager, May 2014 to Present
Manage brand marketing and communications functions, overseeing an AED 1.2M budget. Direct
brand management, PR, media relations, Brand positioning, product launches, advertising, sales
collateral and tradeshow marketing.
Responsibilities:
 Driving sales and Traffic, Local Store
Marketing
 Brand Management with ATL & BTL
communication.
 Media Planning & Buying
 New Product Development Process
 Creative content development for sales
collateral.
 Events & Trade show management
 MIS analysis. Direct Marketing

2.  Digital Marketing and Social Media
Management.
 Manage Store Launches
 Marketing Research
 PR & corporate communications
Selected Accomplishments:
 Successful launch of Jamba Juice Brand in the UAE, Customer were queued up to enter the store
before we opened on the launch day in Abu Dhabi & Dubai.
 Brand positioning of the Jamba Juice to connect with the largest grouping of the millennial population
in the world.
 Product portfolio finalization and adaptation based on the learning from U&A study and competitors
analysis. It includes introduction of Date smoothie, Watermelon Juice & rose flavored smoothie etc.
 Led menu working to finalize product line and categories of beverages and foods. Product pricing on
the basis of food cost working and competitors pricing structure analysis.
 Created local web portal (www.jambajuiceme.com ) for Middle East Market to support the information
flow and communication with customers and stakeholders.
 Successful management of Jamba Juice fan page and to create buzz about the brand on social media
platform. Highest engagement level in compare to any other beverage brand in the UAE.
 Wrote catalogs, course guides and training brochures that enhanced the store staffs’ understanding of
complex product attributes, Marketing promotions and helped them sell more effectively.
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on
unmet market needs ahead of the curve.
 Leveraged strengths in cost-effective marketing management and vendor negotiations.
SUBWAY®, NEW DELHI, INDIA – Largest franchisee chain in the World.
Global Marketing Coordinator, August 2012 to April 2014
Responsibilities:
 Development of the communication and brand strategies to increase the visibility, Trial and
usage for the brand.
 Assisting Marketing Manager in preparation and execution of the national calendar.
 Marketing campaign planning, execution and analysis.
 Creative development for different media like TV, Print, Radio, Digital and BTL with the help
of agency.
 Media planning for different promotion, product launches and brand communication.
 Coordination with the regional office and HQ in US for different Global marketing strategies
and achievement of GSP goals.
 Digital marketing and social media communication to increase the brand visibility and PR for
the SUBWAY brand.
 Strategy Planning and development of Local store marketing.
 Train the franchisee for conducting effective local store marketing.
 Supporting the franchisee to carry out continuous local store marketing for their store.
 Idea generations and creative development for doing LSM at non-traditional locations like
hospitals, Universities, Airports etc.
Selected Accomplishments:
 Developed Local store Marketing toolkit to help franchisee to conduct regular LSM in the store.
 Trained more than 200 new franchisees about the marketing process and creating marketing calendar
for their store.
 Timely execution of all the marketing windows plan for the year.
 Keeping check on the ARB to ensure BSG guidelines in each and every creative.
 Successful Handling elections for the ARB board in Local and national market.

3. SUGAL & DAMANI GROUP -NEW DELHI, INDIA – LEADING online distribution of utility service,
ticketing and money transfer.
Marketing Manager, October 2011 to July 2012
Responsibilities:
 Agency Handling: coordinating with the creative agency for deciding communication
strategies and media planning.
 Marketing Strategies & Campaigns: Developing Marketing Strategies for the Payworld and
Paycash brand, planning the communication campaigns for the brand.
 Market & Consumer Research: Conducting the market survey to analyse the market and
consumer insight for different services.
 Public & Media Relations: Conducting the PR activities for making brand visible and
continual appearance of brand in Media.
 Competitive Analysis: Competitor analysis for making future strategies and competitor
edge.
Selected Accomplishments:
 Rebranding of the Payworld brand.
 PR management for the Launch of Payworld retail formats in the state of Uttar Pradesh, India.
 Creative template development for the new website of Paycash and Payworld Brand.
 Nationwide launch of Yes Money transfer.
 Tradeshow participation to acquire new retailers for the brand.
INTEX TECHNOLOGIES INDIA LTD. - NEW DELHI-INDIA – Leading mobile handset and consumer
electronics brand in India.
Marketing Executive, July 2009 to September 2011
Responsibilities:
Coordinating with external agencies for planning of various BTL activities. (Creative Agency/Media
Agency/Outdoor Agency).
Assist the Manager in the execution of ATL (Print, TV) across India.
To work with sales team across the country for deployment of different kind of GSB and In-shop.
 Development and deployment of POSM: Keep Track POSM movement from vendor to retailer and
ensure effective utilization.
Selected Accomplishments:
 Successfully organized 26 road shows to promote Intex Mobile brand in the Rural Market of
India.
 Effective Mall Activation in the 8 Prime Malls of New Delhi with customer engagement activities.
 Execution of national print plan from creative development to timely release in all the leading
news daily of the country.
 Liaising with organizers and vendors to participate in regional fairs and events happening on
regular basis.
 Distribution Channel handling with organizing of dealer meets

4. Technology
Software: Lotus notes, SAP, Citrix, MS Project, MS Office (Word, Access, Excel, PowerPoint)
Interests
Movies – Bollywood, Sports – Big cricket fan, Reading - Articles, Books, Wikipedia
Education
ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES, NEW DELHI, INDIA
Post graduate program in management – 2007-2009
 Major: Marketing
 Minor: Human Resource
NAGPUR UNIVERSITY, NAGPUR, INDIA
Bachelor of commerce– 2003-2006
 Marketing, Accounting, Cost Management
 Economics, Human resource.
Reference on request  Available for Relocation