1. CAREER SYNOPSIS :
A versatile Channel Sales & Marketing professional with 9 years of market
experience. Proficient in various methods of effective product distribution as a sales
strategy. Adept at managing internal and external resources and resolving logistics
issues. Excel at communicating with sales partners to achieve maximum distribution
potential. Seeking challenging and rewarding assignments across the industry.
PROFESSIONAL EXPERIENCE :
Godfrey Phillips India Ltd. (June 2009 till Present) : Assistant Manager
Profile :
1. Anticipating & capitalizing on market trends, identifying profit potential, creating value
& positioning the company’s products to maximize market share.
2. Proficient at analysing market trends to provide critical inputs for business development
initiatives. Possess keen business acumen in analysing & understanding business
requirements and developing new business processes and revenue streams.
3. Excellent team leader/ player, training, guiding and motivating teams of professionals
towards maximum productivity with exceptional consensus building, negotiation and
interpersonal skills, analytical mind and comprehensive problem detection/ solving
abilities.
4. Core Competencies :
 Sales & Business Development
 Channel Sales
 Territory Management
 Sales Force Automation
 Budgeting & Promotion
 Revenue Generation
 Merchandising
 Brand Launch
 Event Management
Team Management
Sandeep karia

2. Roles & Responsibilities :
 Manage distribution network of GPI products & ensure desired service levels in the
trade.
 Evaluate the potential within the territory, identify distribution gaps & take
corrective actions.
 Create distribution infrastructure by appointing salesman, team leaders &
merchandisers to service assigned territory.
 Plan & budget ‘sales & distribution’ cost for the year & get required approvals for
the same.
 Propose ‘advertising and promotional inputs’ BTL required for the territory.
 Monitor productivity of salesman & avoid out of stock situations.
 Ensure visibility of GPI brands on serviced outlets.
 Maintain inventory of stocks & merchandising items, to avoid OOS.
 Ensure optimum utilization of POS material, avoid wastage completely.
 Execution of trade inputs in line with trade marketing team to facilitate teams in
achieving targets, inputs basis identified COG and focus brands.
 Lead and motivate the Sales Team and Channel partners.
 Submit monthly & weekly reports, comprising performance of the territory,
activities undertaken in the territory.
 Coordinate with administrative department- provide monthly dispatch plans,
distributors’ claims settlement on market spends etc.
 Continuously upgrade and build the knowledge base of sales team by sharing
information on the various activities initiated by the company.
 Ensure timely disbursal of trade schemes & display incentives to trade & channel
partners.
PREVIOUS ASSIGNMENTS :
Lexi Pens India Pvt Ltd. (Feb 2008 till June 2009) : Area Sales Manager
Role :
 Handling Channel sales through distributors.
 Taking Distributor’s monthly sales & purchase report.
 Inventory Management for existing products.
 Fixation of Target to the Distributors and helping them achieve it.
 Responsible for Sales promotional activities in the assigned territory.
 Maintaining a Cordial Relationship with all the dealers, wholesalers and semi-
wholesalers.
 Appointment of TSI’s and motivating them.
 Scheme execution and organizing wholesaler’s parties.
 Co-ordination with training providers and the participants on a regular basis
 Streamline documentation for effective process and system improvement

3. ACADEMICS :
2006 - 2008 : PGDBM (Marketing) from Bharatiya Vidyapeeth Institute of Management
Studies, Navi Mumbai
2002 – 2005 : B.Com (Hons) from Ravenshaw Autonomous College, Utkal University
Orissa
2000 – 2002 : 12th (HSC) from Rourkela Municipal College, Orissa
2000: 10th (ICSE) from St. Mary’s School, Keonjhar Orissa
SUMMER INTERNSHIP PROJECT :
Name of Organization : Gujarat Co-operative Milk Marketing Federation Ltd (AMUL)
Period : 2 months (May - June 2007)
Project Title : Sale of HADF, Retail Audit to find the barriers in
distribution of frozen products
TRAININGS ATTENDED :
 Planning & Analytical skills
 Stress Management & Corporate Decision Making
 Multi product handling
 Effective Business Communication
ACHIEVEMENTS :
 Managed market and distribution expansion in outstation rural markets increasing
coverage resulting in 30% volume growth.
 Successfully implemented Advocacy project which contributed to 70% volume in
the first 6 months of premium brand launch.
 Winner of IPM “Believe” award for consecutive quarters Q1, Q2 & Q3 in 2016.
 Won “Trail Blazers” Sept-Oct’16 Bonanza contest among Top 10 in the country.
Personal Details:
DOB : 28-07-1983
Email : ssandeepkaria@gmail.com
Mobile : 9004659242
Marital Status : Married
Languages known : English, Hindi, Gujarati, Bengali
Address : 602/7C Ashok Nagar CHS, Balkum, Thane (W) – 400608.