1. Manish Kumar Srivastava
Channel Manager –Retail Operations Sales for Kids and accessory business for adidas, Reebok and
Originals Brand and Brand Factory.
Part of adidas Group’s Global Talent Pool
Contact me at + 91 9830380083 or denizenmanish@gmail.com
Currently residing at- D-6 Vasant Kunj Delhi.
Summary:
A dynamic professional with 11 years of overall experience in various facets of Retail covering roles
in Channel Management, Sales Profit Center Operations, Retail Operations, Sales Planning, Sales
Operations and Business Development. Currently working as Channel Head Sales & Retail
operation Kids and accessory at adidas Group India, handling 3 channel market leading brands
adidas, Reebok and Originals.
An effective business plan executer with long term vision contributing towards achievement of
organisational goals. Demonstrated skills in Operation, an Adept in implementing cost saving
measures to achieve reduction.
Possess proven skills in managing teams to work in synchronization with corporate objectives &
motivating them for achieving company and team goals. An effective communicator with excellent
relationship building and inter personal skills.
Career Objective:
To be in a challenging role that requires continuous learning, innovation and highest degree of
commitment. Eventually, it should lead to attainment of a position of high responsibility and
recognition.
Training and Skill Upgrades over the years:
• Attended retail selling skill by Alberto Katz in 2007.
• Attended project Gold star training program in 2008.
• Training Module in "constructive Negotiation skills" in 2015.
• Completed FIT to Lead Training program in 2015.
• Completed TTT training program in Levis.
• Peak training program in adidas Group in 2015.
• Global Wholesale Sales Management Excellence Training in 2015.
Positions held over the years:
• Channel manager Kids and Accessory –India operation for two channels.(adidas Group).
• Regional Sales Head – Franchise Channel (EBO) & Sales Operations (adidas Group).
• Key account Manager – East India for adidas, Reebok and Originals (adidas Group).
2. • Operation manager– West India for Levis .
• Operation manager– Upper North Denizen From Levis.
• Store manager – Delhi for Mom and Me brand From Mahindra retail.
• Store manager-Kolkata ,Ludhiana ,Jaipur ,Gurgaon, Delhi with Wills life style ITC LTD
• M8 Manager – With ITC Wills life style .
Professional Experience:
Adidas India Marketing Pvt. Ltd. (April 2014 to till date)
Channel Head – Kids and accessory business group. (adidas Group)
June 2016 - currently holds this position
• Accountable for Retail and Sales operation for two channels in India.
• Having additional responsibility of handling National chain store operations for kids and
accessory for adidas Group.
• Defining the range assortment with category manger.
• Buying and merchandising of Key account and distribution.
• Key KPI of achieving company & partner P&L targets.
• Increasing the sellout of partner and driving store operation.
• Driving retail Efficiency.
• Planning and Defining the channel strategy in India.
Regional Sales Head – East India for adidas Group
April 2014 - May 2016 (2 year 1 month)
• Responsible for the profitability and business of the most profitable region for adidas group
• Implementation of the new business model as per the group’s global standard to ensure
partner and company profitability.
• Heading operation, sales & marketing for 120+ stores in East.
• Managing 20+Franchisee in East for both the Brand.
• Maintain Liaison with Brand and Franchisee.
• Appointing and managing a distributor network and exclusive stores channel partners to
increase Group’s reach, profitability and visibility.
• Expanding the store presence in the region
• Help in developing the operating Rhythm for the brand.
Levis India (Feb 2011to April 2014)
Area Manager Sales and Operation –Levis Mumbai
Dec 2012 - August 2014(1 year 4 months)
• Primary responsibility of increasing sell thru at Levis store across Mumbai. Responsible for
overall secondary sales related KPIs and L2L growth.
• Planning the sales and stock mix. Ensuring right sell in of global and local products as per
3. national and Global strategy.
• Creating structural and operational processes to make retail organized as per global Group
SOPs
• Roll out key V.M concepts and incentive for the region .
• Driving special project for controlling discounting during EOSS.
• Creating promotional schemes and offers for the company as per annual calendars.
• Ensuring high ratings for Global mystery shopping audits and driving excellent retail hygiene
standards through the practice.
Area Manager Operations- Denizen by Levis.
FEB 2011 - DEC 2012 (1years 10 months)
• Prime objective of aligning organization’s strategy to the company's sales plan which
finally led to the achievement of Levis India's budgeted sales targets.
• Instrumental in planning the annual sales target planning and creating efficiency in the
Supply Chain system for Levis India Company .
• Rolling out offers and incentive scheme.
• Training store personal on selling and operational skills.
• Key interfaces included entire Senior Management team. Mission was to act as an internal face
of sales team and to liaison between regional sales offices and other internal departments at
HO.
Mahindra Retail (Aug 2010 to Feb 2011)
Store Manager – Mahindra Retail (MOM &ME)
Aug 2010 - Jan-2011 (7 months)
• Interacting with store professionals & consumers to understand the needs of the store.
• Working on store specific requirements to avoid sale loss.
• Ensuring proper documentation; handling the inventory function so as to curtail inventory holding
expenses and adherence to maximum and minimum stocking system for various spares and minimising
wastage.
• Analysing sales trends and required quantity for merchandise; seeking financial results for organisation by
setting & meeting sales target.
• Regularizing Size Ratio of the inventory as per the requirement of the store.
• Provide feedback about the merchandise.
• Managing P&L and ROI of store.
• Training and development of store team.
Lifestyle Retailing Business Division(LRBD) ITC Ltd. ( Jun
2005 to Aug 2010)
Store Manager
June 2005 - July 2010 (5 years)
4. • Interacting with store professionals & consumers to understand the needs of the store.
• Working on store specific requirements to avoid sale loss.
• Ensuring proper documentation; handling the inventory function so as to curtail inventory holding
expenses and adherence to maximum and minimum stocking system for various spares and minimising
wastage.
• Analysing sales trends and required quantity for merchandise; seeking financial results for organisation by
setting & meeting sales target.
• Regularizing Size Ratio of the inventory as per the requirement of the store.
• Provide feedback about the merchandise.
• Managing P&L and ROI of store.
• Training and development of store team.
• Understanding and analyzing Fast seller and Dudes .
NOTABLE HIGHLIGHTS
Won X-Appeal awards, for success full Transition of signature brand to denizen in upper north.
Won Starts and Stripes recognition from Managing Director for successful closer of brand denizen
Completed denim leadership TTT program in Levis.
Won the award of Game changer in adidas.
Completed Friedman Training on selling skills.
Completed Fit to lead training program in adidas.
Completed Peak training program in adidas.
Won awards for the sport of Table tennis in various forum.
Education:
Institute of Hotel Management Kolkata, under Department of Tourism (Government of India)
BHM, 2003 - 2005
Secured rank amongst students and seventh rank amongst the entire batch for 2005. Activities and
Societies: Member of Anti Raging Squad, Organized Marketing Round Table Conference, HR Conclaves,
Annual Placements for the campus
Summer Trainee at The Oberoi Grand Kolkata
Jan 2004 - June 2004 (6 months)
• Part of developing new methods for controlling Food cost.
• Project Title: Developing a new menu for Health conscious Guest.
• Part of Banquet sales and developing the market strategies.
• Developing SOPs for Kitchen and F&B department.
12th
Kendiya Vidyalaya, Kolkata (Dum Dum) 2001
10th
Kendriya Vidyalaya, Kolkata (Ballygunge) 1999
Personal Details:
Fathers Name : Mr. G.P Srivastava
Address : Y-10 D-6 Vasant Kunj Delhi .
