Experience In Domestic International Marketing

1. PROFILE
INTERNATIONAL SALES & MARKETING MANAGER
24 years of experience in National-International market, in India (10 years) & GCC (Bahrain 14 years).
Being Responsible for Sales, Logistic ,Sales & Production Planning ,Advertisement & Sales
Promotion/Consumer Products/Import –Export/FMCG Service, Delivery & Post Sales Collections - Support
Production Planning & Order Execution, Public Relation, given an effective contribution to create integrated
strategies to develop and expand existing Sales,widening the Customer Base, Brand /Product Evolution & New
Market Development across FMCG/Manufacturing and Food Industries. My managerial career along with
academics in Marketing Post Graduation endeavors in Key Account Management, Customer Care & Business
Development in reputed & high velocity organizations.
CAREER SYNOPSIS
General Manager- Sales Marketing Mhetre Foods Pvt. Ltd, India February 2016 – Till Date
About Company: ISO Certified Company FMCG - IQF Processed Frozen Vegetables, RTE products & paste.
Key role: Successfully launched company products in India and International market.
 Appointed region wise Distributors, Sales Executives & sales staff. Arranged training programs.
 Responsible for entire Sales plan management, Logistic management and execution for India&
International market.
 Developed market strategy by effective innovative marketing, Planned Advertising & promotional
activities.
 Team Management.
Marketing Manager- Daulat Agro (I) Pvt. Ltd, India July 2014 - October 2015
About Company: ISO Certified Company FMCG - IQF Processed Frozen Vegetables, RTE products & paste.
Key role: Successfully launched company products in India and International market.
 Responsible for entire plan management and execution for India& International market.
 Developed market strategy by effective innovative marketing, Planned Advertising & promotional
activities. Achieved success ratio in India 80% and international market 90%.
 Appointed region wise Distributors, Sales Executives & sales staff. Arranged training programs.
 Participated in GULFOOD Dubai Exhibition, interacted with international clients, convert them into
business. Opened export business to Dubai, Saudi Arabia, Kuwait, Qatar, Oman,Bahrain
LAXMIKANT DESHPANDE
Mobile: +91 9130438123
E-mail: laxmikantme@yahoo.com
Address: B-15, Heerai Niwas, Mahatma Soc., Kothrud, Pune - 411 038 (India)

2. Sales Manager- Union Group of Companies, Kingdom of Bahrain Sept. 2002 - May 2014
About Company: First ISO Certified Group in Bahrain. Business includes FMCG, Manufacturing, Distribution,
Product Import and supply to hotels; restaurants; fast foods; super markets & companies.
Key role: Handled key account management, customer relationship development, Sales Planning & Supply
Chain , contract negotiations & order procedures till its fulfillment.
 Achieved new business of Aluminum Bahrain, Military Pension Fund, AAR CORP.(USA), Arab News
channel, Ernest & young, Gulf Air, Super markets like Mega Mart, Geant, Carrefour.
 Received appreciation for outstanding service to the Aluminum Bahrain (ALBA).
 Responsible for the corporate customers like Gulf Air, ALBA, Bahrain Int’l Circuit, E&Y, Rotana
Management (Saudi Arabia).
 Sales target enhanced upto 20 to 30% annually.
Sr. Sales Executive Jawad Business Group, Kingdom of Bahrain July 1998 - August 2002
About Company: Super markets, Restaurants, Fast food outlets, Bakery products, import exports, FMCG
Distributors & ware houses.
Key role: Handled major organizations by understanding their requirements, policies & buying procedures.
 Customize offering to individual customer needs.
 Implemented plan management as a mentor for speeding profitability.
 Managed the Purchase, Sales Distribution, promotional activities.
 Achieved the large order tenders of Hotel Industry, Government organizations & Shipping companies.
 Achieved an overall sales growth of 20%.annually
 Received a ‘Top Achiever Award’ for Awalco and appreciated by the Awal Gulf Manufacturing for
excellence in service.
Sales Administrator Omega Enterprises, Pune (India) January 1996- May 1998
About Company: Authorized Company Distributor of MNC FMCG Companies like HLL, Perfetti India,
Bakemans, American Dryfruits and Kissan.
Key role: Controlled Distribution network through entire Pune city & region as per company rules &regulations.
 Area wise sales, budgeting, evolving strategies towards achievements of sales target.
 Organized promotional activities, man management, claim management with rich experience.
 Monitoring and reporting pricing trend and competitors activities, development of product network.
 With a deep reach of retailers & wholesalers, achieved a record sales growth of 50%.
Sales Officer Parle Beverages Ltd., India May 1992 - November 1995
About Company: One of the top FMCG Companies in India, beverages like Thumps-up, Limca, Gold Spot,
Frooti, Appy ,Matto & Bislery Water
Key role: Appointed & Managed 80+ distributors in cities and district wise.
 Worked out a Delivery & Distribution Strategy to improve Order and Delivery.
 Organized sales promotional campaigns, strong merchandising activities at the outlets ensuring
increased shelf facings. Target achieved remarkably as per company expectations.
 Developed best relation with dealers, retailers, wholesalers.
 Conducted Product training for dealer staff.

3. FUNCTIONAL DOMAIN
Key Account Management: Managing key account relationships through regular visits and communication
with the decision makers. Maintain a strong bond by building on public relations. Interface with the customers
to get their feedback / queries to further increase the efficiency of services.
Business Development: Streamline and segregate new methods for revenue growth &developing marketing
plans to build consumer preference. Develop customer base by visits to new accounts thus widening the
business horizon.
Sales & Marketing: Utilizing market information & personal network to develop marketing intelligence for
generating leads. Implementing result oriented marketing strategies to reach to core of every market segment.
Branding Campaigns: Conceptualizing & implementing sales promotional activities for brand building &
market development. Create initiatives, designing events, planning of merchandising and execution.
Team Leadership: Providing direction and support to the team for building capability and better client
servicing including providing guidelines for Over-the-Counter interaction with customers.
Strategic Planning: Developing detailed Business Plans and Programs to meet the objective of maximizing
sales revenues and achieving profitability.
ACADEMIC CREDENTIALS
Post-Graduation Diploma in Marketing Management Year 1990-91
Symbiosis Institute of Marketing Management - Pune, India
Bachelor of Commerce (B. Com) Year 1989-90
Symbiosis College – Pune, India
PERSONAL DETAILS
 Date of Birth: 1st December, 1967
 Marital status: Married
 Languages Known: English, Hindi, Marathi, Arabic
 Passport No.: G4145018 (DOI – 04/05/2008 DOE – 03/05/2018 )
 Driving License: Four Wheeler, valid in Bahrain & India