1. GAURAV RASTOGI
Mobile: 07838382920 ~ E-Mail: gauravr22@gmail.com
SENIOR LEVEL ASSIGNMENTS
Channel Sales / Business Development: Location: NCR & JAIPUR
Professional experience of nearly 12 years in Sales & Marketing, Channel Management, Business
Development, Training & Development, Sales Promotion and People Management. A proactive leader
and planner with expertise in marketing, channel management and market level planning. Hands on
experience in planning and execution of business plans, distribution strategy and activations spread
across various categories.
Demonstrated excellence in product launches, merchandising, consumer contact, budgeting, agency
interaction, training sales force, managing customer relationship, cost optimization and devising
innovative strategies for business growth. A result oriented professional with strong analytical skills,
excellent communication, adaptability, keenness to learn and a positive attitude.
CORE COMPETENCIES
- Market Segmentation - Competitor Analysis - Business Development
- Product Promotion & Launches - Visibility and Merchandizing - Activation Programs
- Identifying Channel Partners - Market Coverage - Cost Management
- Relationship Management - Infrastructure Planning - Inventory Management
FUNCTIONAL SKILLS
 Implementing business strategies and ensuring effective utilization and deployment of available
resources to achieve organizational business objectives.
 Managing sales & marketing operations, thereby achieving increased sales growth; utilizing customer
feedback & personal network to develop robust business plans.
 Devising & effectuating sales & marketing programs to improve product availability, establish superior
visibility and product awareness.
 Developing channel partners for achieving business volumes consistently and profitably; defining &
implementing key performance indicators to measure distributor’s performance periodically.
 Recognizing and establishing financially strong and reliable channel partners for deeper market
penetration.
 Leading, mentoring & monitoring the performance of team members to ensure efficiency in process
operations and meeting individual & group targets.
PROFSSIONAL EXPERIENCE
Jun’2013 to Till Date Sr. Sales Manager
Ryan Realty. – Real Estate (Fresh Booking & Resale)

2.  Marketing strategy plan to generate the Leads.
 Make the channel partners and Share the information for business Growth.
 To know the requirements of Inventory and fulfill it.
 Good revenue generate for business.
 Know the new product launch by the Builders.
 To manage the team members for sale and business activity.
 Make the promotional activity and accelerate, motivate the Associates partners.
Aug’2012 to May’2013: Sales Manager (Noida)
Startrak Enterprises. – Real Estate (Fresh Booking & Resale)
 To Mange the Team Handling for Sales & Marketing Activity.
 Responsibility are given to our team got the Business Growth.
 To make the strategy for lead generate.
 Given the leads between sales team and take the feedback.
 To attain the regular follow up with the team Leads.
 Problem recognizes and rectifies the barriers.
Jul’05 to Jul’2012: Area Sales Manager (Delhi & Jaipur)
Super Cassette Industries Ltd. (T Series) - Products Handled: Music & Consumer
Division
 Developing and implementing Trade Marketing & Distribution plans to achieve sales expectations for
the branch for consumer durable business and other convenience focused products.
 Responsible for generating & prospecting database for the customers in Delhi & in the remote areas
of Rajasthan.
Significant Accomplishments:
 Identifying Channel Partners, Responsible for developing and assigning new dealers
and distributors. Proficiently managed the network of 22 dealers and establishing a strong dealer
network across Delhi, Jaipur, Kota, Jodhpur, Bikaner and Udaipur.
 Market Segmentation, Recategorisation of products based on regional market study which
result in increased demand & sale of the product. Extensive experience of supporting sales
departments by reviewing, developing, defining their overall marketing strategy.
 Product Promotion & Launches, supervise the launching of new project according to the
market demand. Successfully arranged promotional activities in Music Channel & Print Media.
 Relationship Management, Maintained and developed good business relationship with
the dealers and sub dealers.

3.  Competitor Analysis, Identifying the competitor’s schemes and any other promotional
activity carried by them, knowledge on complete competitor activity.
 Visibility & Merchandising, Coordinating with dealers and distributors for daily sales and
reports on sales and customer feedback on products service and fulfill the needs.
 Market Coverage, Successfully achieved a 43% of market shares across Delhi and
Rajasthan.”
 Infrastructure Planning, Overseeing and managing financial budgets of audio and video
shooting. Budget setting and control, including measurement and return on investment. Did
audio & video shooting at minimum cost without compromising the quality of product.
 Business Development, Achieve business parameter by hiring running singers &
technologies to get revenue of about 15% to 20%.
 Activation Program Successfully designed & implemented effective campaigns according to
local marketing strategy.
 Cost Management, supervise the cost to get maximum revenue & maximum sale of the
product.
 Inventory Management, Ensure that items in the stock renewed in two weeks as per
demand.
 Training Management, Trained 14 salesmen for 3 days on new product features &
modifications.
Apr’04 - Jul’05: Senior Sales Executive (Delhi)
JMD Beverage Pvt. Ltd., New Delhi - Products Handled: Food & Beverages
Significant Accomplishments:
 Instrumental in identifying new markets including West Delhi. (Patel Nagar, Naraina and Indrapuri.)
 Achieved 100% assigned targets in 2004.
May’03 - Apr’04: Executive
Parle Sales Services Pvt. Ltd., Frooti Division New Delhi - Products Handled:
Food & Beverages
Significant Accomplishments:
 Actively involved in expanding the retailer base by adding 40% of new Retailers in the assigned region.
 Successfully achieved 70% assigned target in 2003.

4. EDUCATION
2003 MBA (Sales & Marketing) HNB Garhwal University, Uttrakhand
2001 B.Com. CCS University, Meerut, UP
PERSONAL DETAILS
Date of Birth : 22nd January 1981
Languages Known : Hindi & English
Address : 1404, Tower-Pearl, Arihant Ambience, Crossing Republik, (Ghaziabad)
201009