1. SRINIVAS VARDHAN
Contact: +91-4423743246, 8754484739 E-Mail: srinivasvardhan71@gmail.com
JOB OBJECTIVE
Seeking assignments in Profit Centre Operations/ Strategic Planning/Organic Business Growth with an organization of high repute in Medical
Equipment / Healthcare industry, Pharmaceuticals preferably in Chennai/Bangalore
PROFILE SNAPSHOT
 Diploma Course in Business Management with nearly 22 years of experience in Sales Management, Distribution Management, Marketing,
Promotion & Branding, Team Management and Channel Management
 Currently associated with Resonance Healthcare Pvt Ltd, Chennai as Director & SBU Head-Indian Sub Continent (Pharmaceutical
Division)
 Deft in promotions of products & business operations across the Indian sub-continent and managing the entire spectrum of Radiology
 Resourceful in dealing with contrast media, power injectors, CRRT & Dialysis machines & nuclear medicine products with extensive experience
in consistently raising sales & profitability for the company
 Hands-on experience in charting out sales & marketing strategies, contributing towards enhancing business volumes & growth, achieving
revenue and profitability norms
 A proactive planner with expertise in market plan execution, account management and sales efforts with skills in staffing and product
promotions & launches
 An out-of-the-box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to
enhance productivity
 Skilled in managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals
 Well organized with a track record that demonstrates effective communicator with good leadership, interpersonal, customer centric, problem
solving and analytical skills
CORE COMPETENCIES
Sales & Marketing Distributor / Channel Management Product Launches / Promotions
Key Account Management Team Management Promotion & Branding
EMPLOYMENT DETAILS
Since May’14 Resonance Healthcare India Pvt Ltd, Chennai Director & SBU Head (South Asia)
Resonance Healthcare India Pvt Ltd is the newly created independent company that is incorporated in May 2014. I am responsible for all
commercial activities in South Asia for Resonance Healthcare. Areas of responsibility include Imaging (contrast media, devices and
disposables), & Pharmaceuticals. My significant contribution in this period of time is to launch the company with 4 directors, including
myself.. I have P&L Responsibility for Resonance Healthcare South Asia Business and reporting to CMD in New Delhi. Launched
manufacturing of Imaging products including Contrast medium in India and successfully introduced the products In various major
hospitals all over India
May’14 till date Resonance Healthcare India Pvt Ltd
Jun’07 to Feb’13 Covidien Healthcare, Chennai
Growth Path
May’07 to Jan’09 OEM Sales Manager (South Asia)
Jan’09 to Feb’13 Business Development Manager (South Asia)
Jun’06 to May’07 Gambro Renal Products, Chennai Manager Indian Sub-Continent for Intensive Care Division
Oct’04 to May’06 GE Healthcare (Medical Diagnostics) Regional Manager East & SAARC Countries
Jan’98 to Sep’04 Amersham Health Area Manager-East & Bangladesh
Oct’94 to Dec’98 Nycomed India Territory Manager-Eastern Region
Mar’92 to Sep’94 Lalani International Sales Executive-Office automation
Key Result Areas:
 Leading team of 9 people and handling channel distribution
 Improved bottom line for the company consistently
 Developing sales plans to assure achievement of agreed sales volume & market share
 Strategizing the long-term as well as short-term business plans to ensure maximum profitability
 Organizing sales promotional activities as a part of brand building & market development effort
 Identifying and networking with prospective clients and generating business from the existing accounts
 Handling complete sales, thereby achieving increased sales growth and entire operations of ATL/ BTL marketing
 Studying business potential, executing strategies to drive sales, augmenting turnover and achieving desired targets
 Creating new streams for revenue growth and maintaining relationships with customers to achieve repeat business
 Managing customer centric operations & ensuring customer satisfaction by achieving delivery & service quality norms
 Analysing latest marketing trends, tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies

2.  Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets,
& executing them in a given timeframe
 Identifying and establishing strategic alliances / tie-ups with suitable channel partners, resulting in deeper market penetration and reach for
achieving profitability and increased sales growth to 25% Year on Year
Highlights:
Sales Manager
 Holds the distinction of:
o Achieving a business turnover of USD 6 million
o Attaining achieved the single largest tender in SE Asia for Contrast media in Sri Lanka
o Overseeing entire Sales/Marketing for Imaging business with a team of 6 sales manager/application specialist
o Overseeing entire Sales/Marketing for CM/NM with a team of 1 Regional manager and 5 senior product specialist
 Instrumentally achieved turnover of 7 million US$ annually
 Skillfully maintained leadership status in Bangladesh & Sri Lanka in all products & thereby achieving the top line and bottom-line goals
 Dexterously handled launch of Contrast Medium/Nuclear Medicine products in Nepal and launch of Visipaque (Iso-osmolar dimer CM) in Sri
Lanka
Manager SAARC countries
 Active Member of a team which have gowned business by 200% in Bangladesh over 2002
 Holds the distinction of:
o Various projects solely & winning orders from reputed OEMS such as Siemens, GE and Phillips
o Being recognized as Consistent Performer and rewarded as the Best Employee in 2004
o
Manager-All India for Contrast Delivery System (power injectors)
 Instrumentally handled:
o Setup of injector business in South Asia. Tomojet Manager
o Maintenance of price premium for about 5% over other competition
Area Manager (Eastern India and Bangladesh)
 Managed the entire gamut of sales in the Eastern region & managing the distribution network with 2 direct reports.
 Functioned as Member of the team which made east, the most profitable region by having the highest price premium in the country.
 Established leadership status in Sri Lanka and Bangladesh for Contrast media business.Area Manager.
 Achieved Highest market share of over 70% & recognised as the most converted market in India.
Frontline Sales
 Distinction of handling the whole region independently with an excellent database of customers.
 Achieved market leadership with a share of more than 70% in Contrast media.
 Instrumental in establishing leadership status in Eastern India.
PREVIOUS TOTAL EXPERIENCE
Mar’93 to Jun’06 with Nycomed Asia, Amersham Health & GE Healthcare, Kolkata
Growth Path
Oct’94 to Dec’97 Front line sales (Region)
Jan’98 to Jan’02 Area Manager (Eastern India and Bangladesh)
Jan’02 to Sep’03 Manager All India for Contrast Delivery System
Jan’03 to Oct’04 SAARC Business Manager
Oct’04 to Jun’06 Regional Manager-East & SAARC
Jun ’06 to May ’07 Manager, Sub continent for Intensive care division
Jun ’06 to Dec ’09 OEM Business Head-South Asia
Jan’ 10 to Jan ‘ 13 Business Development Manager-South Asia
Feb’13 to Apr’ 14 Country Head-South Asia
Jun’14 till date Director & SBU Head-South Asia
TRAININGS ATTENDED
 Effectively attended training on:
o Face to Face Training Module Selling Skills, UK in 1998
o Certification course in Sales Management & effective leadership module from XLRI Jamshedpur in 1998
o Product & Management Based Training and Strategic Selling Training at Bangkok
o Sales Competency Program in Oslo, Basic Leadership Skills at Nycomed in 1996
ACADEMIC QUALIFICATIONS
 PG Course in Business Management from EIILM, Sikkim in 2013
 B.Com. (Accounts Hons.) from Calcutta University in 1992
Other Courses
 Management Development Programme from XLRI, Jamshedpur in 1998

3.  Dynamic Selling Level-2 from LDP (Leadership Development Program), UK in 2000
PERSONAL DETAILS
Date of Birth: 17th April, 1970
Residential Address: 16, Shanmuganar Salai, Gill Nagar, Choolaimedu, Chennai-600094
Languages Known: Hindi, Tamil, Bengali & English