This document contains the resume of Arnab Banerjee, a management professional with 13 years of experience in brand management, business development, product planning, sales and marketing. He has held roles at various pharmaceutical companies leading business operations, developing strategies to grow revenue and market share, and managing key client relationships. His expertise includes brand lifecycle management, communications strategy, and analyzing market and business performance data.

1. ARNAB BANERJEE
Contact: +91-9434109257
E-Mail: arnab.banerjee.office@gmail.com
MANAGEMENT PROFESSIONAL
“Evolved strategies that reached out to markets & customers; repeatedly produced, improved, sustained top & bottom line
growth in dynamic and rapidly changing markets.”
“Expertise in handling diversified portfolios; developed strong business acumen”
“Proven ability to quickly analyse key business drivers and develop strategies to grow bottom line.”
Brand Management ~ ROI Accountability ~ P&L Management
Driven to succeed & excel ~ Innovative in thought & solutions ~ Skilled in building brands ~ Committed to value
Profile Summary
A result-oriented professional with nearly 13 years of experience in:
Brand Life Cycle Management Relationship Management Product Promotions
Business Development P&L Management Stakeholder Management
Product Planning ROI Accountability Sales & Marketing
 A versatile thinker with a proven track record of conceptualizing & developing strategic brands, enhancing brand
effectiveness and monitoring brand health
 Skilled in strategic communications management and blending creative intellect; possess insight & sharp planning skills to
manage business operations and meet top-line & bottom-line objectives
 Recognized for idea generation, operational & process excellence, personal integrity, collaborative work style, and
motivating talented resources
 Demonstrated success in developing & implementing strategic marketing & communications plan to improve product
positioning, brand management, advertising & gaining competitive market share
 Expertise in analyzing, interpreting & simplifying the information along with clearly communicating the information to the
target audience
Core Competencies
 Designing communication strategies that promotes and supports the company; interacting with business leaders &
collaborating with marketing leaders to get creative ideas
 Participatingin the development of corporatepositioningconcepts and creatinghigh impact communications tools to reach
internal & external audiences
 Building brand focus in conjunction with operational requirements; ensuring maximum brand visibility an d capturing
optimum market shares
 Meeting business objectives, building brand image, conducting product awareness campaign and providing 360 degrees
brand/product related consultation & solutions to the clients
 Organizingvarious promotional events within budgetary allocations; handling appropriate media selection for advertising
new product launch campaigns
 Collating all the information on product performance, market presence and brand position vis -à-vis competition in liaison
with market research & consulting agencies
Work Experience
Since July’15: BMS India Pvt Ltd., West Bengal, Odisha as Specialty care advisor
Roles:
 Initiating business development activities and handling KA in Rheumatology, Hematology and Hepatology portfolio
 Sustain the base and developing the new account
 Initiating value base selling by doing scientific communication
 Handling disease advisors for effective and predictable KA business outcome
Highlights:
 Create relation with KOL and maintaining this and drive business as per the organizational need
 By fostering collaboration and cross functional relationship maintain with multi -specialty product handling experience
 By implementing spin sellingskillsalwaystry to satisfy customers need and developed relation with them for organizational
success

2. May’08- July’15: MSD Pharmaceuticals, Kolkata, Midnapur
Growth Path:
Professional Service Representative: 05’08- 06’09
Territory Business Executive: 06’09- 05’11
Territory Business Manager: 06’11- 06’12
Lead Therapy Manager: Since 07’12
Roles:
 Initiating business development activities and handling clients for the Tropical Medicines, anabolic Steroids, Supportive
Drugs sections, gastroenterology portfolio and oncology
 Mentoring and guiding the joiner colleague and handling various team management activities
 Playing a key role in creating business base in the uncovered areas under the Kolkata HQ and working as member of the
Kolkata region
Highlights:
 Developed Conceptual Brand in semi urban and rural areas and done business development in geographical expansion
 Three times all India topper in three different brand
 In Zuventus Healthcare achieved Consecutively Four years More than 100% and In MSD achieved More than 100% Budget
from 2009 to 2012 and in 2014
 Worked with a launchingcompany hence havingexperience of many successful new Productlaunching in new geographical
area
 Always work in new geographical area and actually build the business from zero base
Aug’02- May’08: Zuventus Healthcare Ltd., Diamond Harbour , Basirhat
Growth Path:
Trainee Business Officer: 08’02- 07’03
Business Officer: 08’03- 05’06
Marketing Executive: 06’06- 05’08
Highlights:
 Developed & sustained business for Cardio-Vascular drugs, Antibiotics and Vitamins section
 Adroitly generated business for INR 6 Lakhs per month from zero base in 2 years
 Essayed a key role in launching and creating the customer base for Zuventus Healthcare Ltd. in India, Bashirhat and
Diamond Harbour Region
Previous Experience
May’02- Jul’02: Gizatech (Ranbaxy Labs), Arambag Hoogle and Kolkata as Sales Associate
Jan’02- Apr’02: Aurobindo Pharma Ltd., Berhampur as Territory Officer
May’00-May’01:AM Insystec, Kolkata as Trainee Programmer
Part-Time Experience
May’01- May’02: Fakir Chand College, Diamond Harbour as Teacher – DOEACC Courses
Education
2014 MBA-Marketing from Sikkim Manipal University, 72%
2000 B.Sc. -Pure Science from Calcutta University, 50%
1996 Higher Secondary from Fatepur Srinath Institution, Fatepur, WBCHSE, 60%
1994 Madhyamik from Sarisha Ram Krishna Mission, Sarisha, WBBSE, 73.33%
Other course
 Diploma In computer Administration from DOEACC in 2000
Personal Details
Date of Birth : 31st December 1977
Languages Known : English, Hindi and Bengali
Address : 277/1 M G Road, Purbasan, Thakurpukur, Kolkata- 700063