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TOSHNIDHI PRAJAPATI
30 Jaltarang Society, D Cabin • Sabarmati, Ahmedabad-19, India
+91-9879570177 • toshnidhi@gmail.com
GENERAL MANAGER / MARKETING MANAGER
Marketing / Sales / Brand Management / Strategic Positioning
Talented, results-producing Marketing Professional with a proven record of accomplishment in planning
and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in
directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated
success driving growth in targeted markets through implementation of key projects. Solid leadership
skills, able to build and guide top-performing marketing teams. Adept at communicating with
management, vendors, and internal departments to coordinate overall marketing efforts.
• Strategic Market Planning • New Market Penetration
• Marketing Collateral Development • Market Research & Analysis
• Web Development & Management • Team Building & Management
• Direct Marketing Programs • Budget Preparation/Administration
PROFESSIONAL
EXPE
RIENC
E
GENERAL MANAGER – MARKETING & SALES, Jan 13 –Present
H.O WINTECH ELEVATORS TANZANIA LTD. – Dar-es-salaam, Tanzania
On Promotion from the Marketing Manager, Communicate with customers, management, internal
departments, and vendors to coordinate overall marketing effort in accordance with
corporate goals. Plan and carry out regional market research and analyses. Play integral
role in product development activities. Manage the existing Dealer Network and expand
the New Dealers. Creating the brand progressively. Collaborate with lots of Government
projects as to expand business by making them our Prestigious clients. Right from the
Bottom to Top process of Marketing, client meeting to technical discussion to factory
follow-up of dispatch to installation. Managing 2 brands – Omega Elevators & Asian Tiles
for East Africa region. Initially focus on Tanzania & Kenya.
Responsibilities:
 Manage marketing team.
 Have to maintain the old clients with repeated business and acquiring new clients.
 Manage & Planning the Marketing Plan
 Supervise the complete marketing process chain in-house as well as the on field.
Selected Contributions:
 Marketing planning to growth to Twice from the last year.
 Expansion in Kenya and other East African region on researching.
 Created a reputable Brand in Market.
 Integration with the major clients and contractors for projects.
 In expansion planning - branches in 3 more regions.
 From 87 units to 400 units in a span of 5 years.
MARKETING MANAGER – BUSINESS DEVELOPMENT, Oct 10 –Jan 13
H.O WINTECH ELEVATORS TANZANIA LTD. – Dar-es-salaam, Tanzania
WETL – is a business partner for the Omega Elevators from India. Also a subsidiary product in same
company of Asian Tiles – Asian Granito India Limited. My Job responsibility is to define strategy for and
develop, execute, and manage comprehensive marketing plan encompassing integrated marketing
initiatives designed to penetrate and grow markets in TANZANIA country. Handles all the projects of the
company in the product range of Elevators and few clients of Tiles. Manages the Imports of the
consignments along with Marketing as the factory based in India and Target Market is Tanzania Country.
Product promotion in the retail market as by establishing the Showroom and POP promotion activities.
Responsibilities:
 Being a 1st
Marketing Manager need to develop market from the grassroots level.
 Reach the monthly Targets.
 Have to acquire new clients with the repeated orders from existing clients
 Develop brand as the Leading supplier in Market
Selected Contributions:
 Developing target-market product sales through designing and launching new marketing strategy.
 Increased new-product revenue by spearheading creation and implementation of highly effective
Marketing Policies.
 Expanded the Dealer Network by creating new dealers on a remarkable growth in revenue
addition.
 Creating a positive & Effective Brand in Market
 Increase sales completely double in just 2 years
 Promotion to General Manager – Marketing & Sales
ASST MANAGER – BUSINESS DEVELOPMENT, April 10 – Oct 10
R.O TRADEINDIA.COM (INFOCOMM NETWORK LTD). – Ahmedabad, Gujarat
Develop the Market of www.tradeindia.com over in ahmedabad, encompassing integrated marketing
initiatives designed to penetrate and grow targeted markets. Communicate with clients, management,
internal departments, and vendors who are willing to expand their business through the various medias, as
web, seminars, print or conferences, Have to coordinate and plan their overall marketing plan in
accordance with their respective corporate goals. Hold the clients database of more than 8000 and have to
handle and deliver them the services. Manager of the team of 6 persons in which 5 executives and 1
telecallers.
Reponsibilites:
 Manage the team as to achieve Monthly target and goals.
 Have to acquire new clients.
 Handle the dissatisfied clients as to resume their services.
 And to promote the clients in their best media as to get optimum returns for them
Selected Contributions:
 Drove up market by adding new 14 clients through designing a marketing strategy for them.
 Achieve monthly targets almost 80%. And once achieved 112%
 Make atleast 1 executive in the top seller list for the monthly target
 Exceeded business goal with a remarkable growth in revenue addition.
 Established a positive Brand for the dissatisfied clients.
 Clients such as Reliance Home, Sumip Composites, etc.
MARKETING MANAGER, June 09 – April 10
R.O IIJT COMPUTER EDUCATION LTD. – Ahmedabad, Gujarat
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing
integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with
customers, management, internal departments, and vendors to coordinate overall marketing effort in
accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral
role in product development activities. Delivered almost more than 27 seminars as Speaker in Ahmedabad
as well as outskirt areas too. Lead and direct forward-thinking marketing team. Prepare and manage Rs
40000 pm marketing budget.
Selected Contributions:
 Drove up target-market product sales through designing and launching new marketing strategy.
 Increased new-product revenue by spearheading creation and implementation of highly effective
marketing campaign (8 to 8).
 Exceeded business goal with a remarkable growth in revenue addition.
 Create a positive Brand in Market
 Receive the Center Manager position for the interim period of 2 month also.
IT SUPPORT ASSISTANT & ANALYST, 2008 – 2009
ADDON TECHNOLOGIES, Ltd – C G Road, Ahmedabad
Worked on International Level specifically for European countries. Developed and managed a wide range
of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined
and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both
advertising and circulation-based marketing programs. Assisted in Web site promotions and in
communicating marketing programs. Developed creative print and online marketing collateral. Provided
direct support to Manager. Maintained communication with management to ensure marketing activities
aligned with business goals. Provided leadership and direction to marketing associates to guide the
creation of marketing materials and ensure congruence with objectives.
Selected Contributions:
 Successfully maintained and increased client base by designing and implementing strategic
customer-retention projects.
 Planned and led execution of online advertising campaign that increased monthly revenue.
PROCESS ASSOCIATE, 2007 – 2008
STYX INFOSAT Pvt. Ltd. – Shivranjani, Ahmedabad
Deals on International level specifically western areas of US. Worked within a team environment to carry
out a full range of marketing functions. Maintain the relationship with the customers on their
financial aspects. Proposing the various options to get rid of their dues & loans. To promote the
company products such as home loans, refinancing, mortgage or personal loans at very lowest
rates. Responsible to take information’s of the customers on convincing as to them as a financial
consultant.
Selected Contribution:
 Demonstrated immediate talents upon hire and excelled quickly to become recognized by
management as key member of team.
 Contributed in campaign idea that proved effective in delivering overall message.
EDUCATION & CREDENTIALS
Master of Business Administration, Marketing, 2009 • Ganpat University – Kherva, Gujarat
Bachelor of Commerce, 2007 • Gujarat University – Ahmedabad, Gujarat
DOEACC A Level, 2006 • PIIT – Ahmedabad, Gujarat
DOEACC O Level, 2005 • PIIT – Ahmedabad, Gujarat
MANAGEMENT REPORTS
 Management Research Report II :- To study the purchase decision making about
casual wears – A study of youth consumers
 Management Research Report I :- Indian Footwear Industry – Special focus on the
Penetration of the Global Brands in Indian Market
 Summer Internship in Addon Technologies Pvt. Ltd. “Promotion & Marketing Strategy
Formulation and its Development for International Level of an Addon Technologies –
PHP Savvy”
MANAGEMENT PROJECTS
 Principle of Management Report “Virtual Organization”
 Fundamental of Marketing report on “E-Marketing”
 Business Research on “Why youngster are choosing Call center as an Career & their
Response”
 Marketing Strategy Formulation of New Coffee Bar “First Cup Coffee Cafe”
 Analysis of the current product as various aspects of Marketing “Mentos”
 Country Analysis as per the International Trade “CANADA”
 Study Diamond Market Development Strategy and also on Introducing New Brand
“SONA DAIMOND”
IT PROJECTS
 Completed two months Project from 1st Jul 2005 to 31st Aug 2005 in PIIT ( Pramukh
Swami Institute of Technology), Ahmedabad as per the curriculum, worked as
Programmers and Database Administrator
o Project : Library Management System - The powerful Administrative Software
that enhances Library Management and its Security and provides authentication to
Student’s of Institute top access efficiently.
 Completed 4 Month Project from March-08 to June-08 in Gyandaeep Higher Secondary
School, Chandkheda, Ahmedabad as per the curriculum, as a Programmer
o Project: STUDENT MANAGEMENT SYSTEM - The programming of the client
based software as for the administrative staff to make complete school paperless
and on IT equipped.
AWARDS & ACHIEVEMENTS
 Won Gold Medal in Debate Competition on Internet Disadvantages at PIIT-2005,
Shahibaug Ahmedabad
 Won Gold Medal in Cricket Inter-zonal Cup
 Won Best Programmer in Matrix and Link List Structure programming at PIIT-2005
PERSONAL
Date of Birth - 5th May 1985
Father Name: Kishan Swaroop Prajapati
Occupation: Asst Sub Divisional Engineer Electrical, ERP Department, BSNL, Ahmedabad
Mother Name: Maharani Devi Prajapati
Occupation: Housewife
Marital Status: Married
Spouse Name: Sugandha Prajapati
Occupation: Housewife
Son : Dhruv Prajapati
Strengths : Effective Communication, Adaptive Learning attitude.
Interests and Hobbies: Software Collection & Radio Music.
 Study Diamond Market Development Strategy and also on Introducing New Brand
“SONA DAIMOND”
IT PROJECTS
 Completed two months Project from 1st Jul 2005 to 31st Aug 2005 in PIIT ( Pramukh
Swami Institute of Technology), Ahmedabad as per the curriculum, worked as
Programmers and Database Administrator
o Project : Library Management System - The powerful Administrative Software
that enhances Library Management and its Security and provides authentication to
Student’s of Institute top access efficiently.
 Completed 4 Month Project from March-08 to June-08 in Gyandaeep Higher Secondary
School, Chandkheda, Ahmedabad as per the curriculum, as a Programmer
o Project: STUDENT MANAGEMENT SYSTEM - The programming of the client
based software as for the administrative staff to make complete school paperless
and on IT equipped.
AWARDS & ACHIEVEMENTS
 Won Gold Medal in Debate Competition on Internet Disadvantages at PIIT-2005,
Shahibaug Ahmedabad
 Won Gold Medal in Cricket Inter-zonal Cup
 Won Best Programmer in Matrix and Link List Structure programming at PIIT-2005
PERSONAL
Date of Birth - 5th May 1985
Father Name: Kishan Swaroop Prajapati
Occupation: Asst Sub Divisional Engineer Electrical, ERP Department, BSNL, Ahmedabad
Mother Name: Maharani Devi Prajapati
Occupation: Housewife
Marital Status: Married
Spouse Name: Sugandha Prajapati
Occupation: Housewife
Son : Dhruv Prajapati
Strengths : Effective Communication, Adaptive Learning attitude.
Interests and Hobbies: Software Collection & Radio Music.

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Toshnidhi_Prajapati_Resume

  • 1. TOSHNIDHI PRAJAPATI 30 Jaltarang Society, D Cabin • Sabarmati, Ahmedabad-19, India +91-9879570177 • toshnidhi@gmail.com GENERAL MANAGER / MARKETING MANAGER Marketing / Sales / Brand Management / Strategic Positioning Talented, results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills, able to build and guide top-performing marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. • Strategic Market Planning • New Market Penetration • Marketing Collateral Development • Market Research & Analysis • Web Development & Management • Team Building & Management • Direct Marketing Programs • Budget Preparation/Administration PROFESSIONAL EXPE RIENC E GENERAL MANAGER – MARKETING & SALES, Jan 13 –Present H.O WINTECH ELEVATORS TANZANIA LTD. – Dar-es-salaam, Tanzania On Promotion from the Marketing Manager, Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities. Manage the existing Dealer Network and expand the New Dealers. Creating the brand progressively. Collaborate with lots of Government projects as to expand business by making them our Prestigious clients. Right from the Bottom to Top process of Marketing, client meeting to technical discussion to factory follow-up of dispatch to installation. Managing 2 brands – Omega Elevators & Asian Tiles for East Africa region. Initially focus on Tanzania & Kenya. Responsibilities:  Manage marketing team.  Have to maintain the old clients with repeated business and acquiring new clients.  Manage & Planning the Marketing Plan  Supervise the complete marketing process chain in-house as well as the on field.
  • 2. Selected Contributions:  Marketing planning to growth to Twice from the last year.  Expansion in Kenya and other East African region on researching.  Created a reputable Brand in Market.  Integration with the major clients and contractors for projects.  In expansion planning - branches in 3 more regions.  From 87 units to 400 units in a span of 5 years. MARKETING MANAGER – BUSINESS DEVELOPMENT, Oct 10 –Jan 13 H.O WINTECH ELEVATORS TANZANIA LTD. – Dar-es-salaam, Tanzania WETL – is a business partner for the Omega Elevators from India. Also a subsidiary product in same company of Asian Tiles – Asian Granito India Limited. My Job responsibility is to define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow markets in TANZANIA country. Handles all the projects of the company in the product range of Elevators and few clients of Tiles. Manages the Imports of the consignments along with Marketing as the factory based in India and Target Market is Tanzania Country. Product promotion in the retail market as by establishing the Showroom and POP promotion activities. Responsibilities:  Being a 1st Marketing Manager need to develop market from the grassroots level.  Reach the monthly Targets.  Have to acquire new clients with the repeated orders from existing clients  Develop brand as the Leading supplier in Market Selected Contributions:  Developing target-market product sales through designing and launching new marketing strategy.  Increased new-product revenue by spearheading creation and implementation of highly effective Marketing Policies.  Expanded the Dealer Network by creating new dealers on a remarkable growth in revenue addition.  Creating a positive & Effective Brand in Market  Increase sales completely double in just 2 years  Promotion to General Manager – Marketing & Sales ASST MANAGER – BUSINESS DEVELOPMENT, April 10 – Oct 10 R.O TRADEINDIA.COM (INFOCOMM NETWORK LTD). – Ahmedabad, Gujarat Develop the Market of www.tradeindia.com over in ahmedabad, encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with clients, management, internal departments, and vendors who are willing to expand their business through the various medias, as web, seminars, print or conferences, Have to coordinate and plan their overall marketing plan in accordance with their respective corporate goals. Hold the clients database of more than 8000 and have to
  • 3. handle and deliver them the services. Manager of the team of 6 persons in which 5 executives and 1 telecallers. Reponsibilites:  Manage the team as to achieve Monthly target and goals.  Have to acquire new clients.  Handle the dissatisfied clients as to resume their services.  And to promote the clients in their best media as to get optimum returns for them Selected Contributions:  Drove up market by adding new 14 clients through designing a marketing strategy for them.  Achieve monthly targets almost 80%. And once achieved 112%  Make atleast 1 executive in the top seller list for the monthly target  Exceeded business goal with a remarkable growth in revenue addition.  Established a positive Brand for the dissatisfied clients.  Clients such as Reliance Home, Sumip Composites, etc. MARKETING MANAGER, June 09 – April 10 R.O IIJT COMPUTER EDUCATION LTD. – Ahmedabad, Gujarat Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities. Delivered almost more than 27 seminars as Speaker in Ahmedabad as well as outskirt areas too. Lead and direct forward-thinking marketing team. Prepare and manage Rs 40000 pm marketing budget. Selected Contributions:  Drove up target-market product sales through designing and launching new marketing strategy.  Increased new-product revenue by spearheading creation and implementation of highly effective marketing campaign (8 to 8).  Exceeded business goal with a remarkable growth in revenue addition.  Create a positive Brand in Market  Receive the Center Manager position for the interim period of 2 month also. IT SUPPORT ASSISTANT & ANALYST, 2008 – 2009 ADDON TECHNOLOGIES, Ltd – C G Road, Ahmedabad Worked on International Level specifically for European countries. Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to Manager. Maintained communication with management to ensure marketing activities
  • 4. aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Selected Contributions:  Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.  Planned and led execution of online advertising campaign that increased monthly revenue.
  • 5. PROCESS ASSOCIATE, 2007 – 2008 STYX INFOSAT Pvt. Ltd. – Shivranjani, Ahmedabad Deals on International level specifically western areas of US. Worked within a team environment to carry out a full range of marketing functions. Maintain the relationship with the customers on their financial aspects. Proposing the various options to get rid of their dues & loans. To promote the company products such as home loans, refinancing, mortgage or personal loans at very lowest rates. Responsible to take information’s of the customers on convincing as to them as a financial consultant. Selected Contribution:  Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of team.  Contributed in campaign idea that proved effective in delivering overall message. EDUCATION & CREDENTIALS Master of Business Administration, Marketing, 2009 • Ganpat University – Kherva, Gujarat Bachelor of Commerce, 2007 • Gujarat University – Ahmedabad, Gujarat DOEACC A Level, 2006 • PIIT – Ahmedabad, Gujarat DOEACC O Level, 2005 • PIIT – Ahmedabad, Gujarat MANAGEMENT REPORTS  Management Research Report II :- To study the purchase decision making about casual wears – A study of youth consumers  Management Research Report I :- Indian Footwear Industry – Special focus on the Penetration of the Global Brands in Indian Market  Summer Internship in Addon Technologies Pvt. Ltd. “Promotion & Marketing Strategy Formulation and its Development for International Level of an Addon Technologies – PHP Savvy” MANAGEMENT PROJECTS  Principle of Management Report “Virtual Organization”  Fundamental of Marketing report on “E-Marketing”  Business Research on “Why youngster are choosing Call center as an Career & their Response”  Marketing Strategy Formulation of New Coffee Bar “First Cup Coffee Cafe”  Analysis of the current product as various aspects of Marketing “Mentos”  Country Analysis as per the International Trade “CANADA”
  • 6.  Study Diamond Market Development Strategy and also on Introducing New Brand “SONA DAIMOND” IT PROJECTS  Completed two months Project from 1st Jul 2005 to 31st Aug 2005 in PIIT ( Pramukh Swami Institute of Technology), Ahmedabad as per the curriculum, worked as Programmers and Database Administrator o Project : Library Management System - The powerful Administrative Software that enhances Library Management and its Security and provides authentication to Student’s of Institute top access efficiently.  Completed 4 Month Project from March-08 to June-08 in Gyandaeep Higher Secondary School, Chandkheda, Ahmedabad as per the curriculum, as a Programmer o Project: STUDENT MANAGEMENT SYSTEM - The programming of the client based software as for the administrative staff to make complete school paperless and on IT equipped. AWARDS & ACHIEVEMENTS  Won Gold Medal in Debate Competition on Internet Disadvantages at PIIT-2005, Shahibaug Ahmedabad  Won Gold Medal in Cricket Inter-zonal Cup  Won Best Programmer in Matrix and Link List Structure programming at PIIT-2005 PERSONAL Date of Birth - 5th May 1985 Father Name: Kishan Swaroop Prajapati Occupation: Asst Sub Divisional Engineer Electrical, ERP Department, BSNL, Ahmedabad Mother Name: Maharani Devi Prajapati Occupation: Housewife Marital Status: Married Spouse Name: Sugandha Prajapati Occupation: Housewife Son : Dhruv Prajapati Strengths : Effective Communication, Adaptive Learning attitude. Interests and Hobbies: Software Collection & Radio Music.
  • 7.  Study Diamond Market Development Strategy and also on Introducing New Brand “SONA DAIMOND” IT PROJECTS  Completed two months Project from 1st Jul 2005 to 31st Aug 2005 in PIIT ( Pramukh Swami Institute of Technology), Ahmedabad as per the curriculum, worked as Programmers and Database Administrator o Project : Library Management System - The powerful Administrative Software that enhances Library Management and its Security and provides authentication to Student’s of Institute top access efficiently.  Completed 4 Month Project from March-08 to June-08 in Gyandaeep Higher Secondary School, Chandkheda, Ahmedabad as per the curriculum, as a Programmer o Project: STUDENT MANAGEMENT SYSTEM - The programming of the client based software as for the administrative staff to make complete school paperless and on IT equipped. AWARDS & ACHIEVEMENTS  Won Gold Medal in Debate Competition on Internet Disadvantages at PIIT-2005, Shahibaug Ahmedabad  Won Gold Medal in Cricket Inter-zonal Cup  Won Best Programmer in Matrix and Link List Structure programming at PIIT-2005 PERSONAL Date of Birth - 5th May 1985 Father Name: Kishan Swaroop Prajapati Occupation: Asst Sub Divisional Engineer Electrical, ERP Department, BSNL, Ahmedabad Mother Name: Maharani Devi Prajapati Occupation: Housewife Marital Status: Married Spouse Name: Sugandha Prajapati Occupation: Housewife Son : Dhruv Prajapati Strengths : Effective Communication, Adaptive Learning attitude. Interests and Hobbies: Software Collection & Radio Music.