1. SASHIKANTA BARIK
Mobile: +91 9178462967 /+919438022193
E-Mail:bariksashikanta@rediffmail.com
Sales & Business Development Professional
Synopsis
 A competent professional with over 14 years of experience in Sales, Marketing, Business Development,
Key Accounts Management, Distribution, Channel Management, and Strategic Planning
 Currently associated with Hindustan Coca-Cola Beverages (P) Ltd, Bhubaneswar, Orissa as Area Sales
Manager(Market Operation)
 Expertise in handling all sales & marketing, business development activities, analyzing market trends,
establishinghealthy and prolonged business relations with clients.
 Proficient in increasing sales revenues, exceeding targeted sales goals, developing profitable and
productivebusiness relationships,buildingan extensiveclient baseand market development.
 Skilled in charting out sales strategies, enhancing business volumes and growth, profitability norms,
institutional sales &retailing, training& development, customer relationship management.
 Carries a positiveattitude,enthusiastic and a firm believer of team work; team-based management style.
Employment Scan
Since Aug’2006 Hindustan Coca-Cola Beverages (P) Ltd, Bhubaneswar,Orissa
Growth Path:
Aug’2006 to Apr 2012 Sr. Sales Executive
Since Apr 2012 Area Sales Manager (Market Operation)
Accountabilities:
 Currently handling areas like Jajpur,Keonjhar&Mayurbhanja with a team of 13 pay role peoples with 5 off
role peoples.
Responsibilities:
 Looking after sales in market Balasore, Bhubaneswar,Jharsuguda andBerhampur
 Managing Distributers with a turnover of75crs per annum
 Monitoring competitor activities and providing feedback to seniors as well as to plan local activity to
counter attack
 Responsible for giving growth in a highly competitive market, improve market share month and
month,focus on horizontal expansion and maintain brand /packwise growth.
 Responsible for delivering revenue target with focus on profitablebrand/pack
 Managing, motivating and on the job training to a set of market developers for availability,
activation,visibility and opening new outlets in the market.
 Managing Key Accounts by keeping regular touch and insuregrowth from these accounts.
 Maintaining and increasing RED Score(a tool to monitor segment wisesell and visibility).
Awards & Achievements
 Adjudged No.1 executive in the unit as well as in the region in terms of volume ,RED in 2008 and won the
trip to south Africa and Bangkok.
 No1 executive in party pack sell(one way pack) in the unit in 2008.
 Continuously maintained No.1 in volume and No.5 in RED in the unit in 2009.
 Market share increased from 45% to 90% at jharsuguda in 2007
 No 2 STL in the unit with a growth of 22% in 2011.
 Growing by 36% over LY in 2014.No 2 ASM in Eastern Region. Wins the National contest with all my team
members.

2. Past Employment
Oct’2000 to Mar’2002 Eureka Forbes Limited Sales Representative
Mar’2002 to Jul’2006 Kissan Plant Biotech Ltd Team Leader
Education
Pursuing EPSM course from IIM, Calcutta
1998 B. Sc. from Utkal University
Other Course
 PGDCA in Computer Application
Computer Proficiency
 Well versed with Windows,MS Office and Internet Applications
Personal Profile
[
Date of Birth: 10thMay 1977
Languages Known: English, Hindi and Odiya
Address: Plot No -1572,Fishery lane, Chintamaniswar, Bhubaneswar, Khurda - 751006,Orissa