1. SATRUJEET KUMAR SAHOO
Mobile:+91-8335847837
E-Mail:satrujeetsahoo@gmail.com
Sales & Marketing ~ Business Development
Location Preference: Anywhere in India
PROFILE SUMMARY
 A result-oriented professional with 5 years of experience in Sales & Marketing &
Business Development
 Currently associated with HealthKart.com (General Trade Division) as Regional
Sales Manager
 Maintaining long-term customer relationships through the provision of high
quality services
 Effectively handling sales and marketing region of West Bengal, Odisha, Bihar &
Jharkhand.
 Proficiency in expanding the revenue base in the market and skills in formulating
& executing industry benchmarked management strategies
 Proficient in exploring & developing new markets, channel management, brand promotion, new product launch, scheme
designing, accelerating growth, Conducting BTL activities and achieving desired sales goals.
 An effective communicator with good presentation, analytical, negotiation and relationship management skills
CORE COMPETENCIES
 Organizing promotional campaigns for new product development; focusing on
brand establishment & market penetration
 Developing new business partners to expand product reach in the market and
coordinating with the dealers to assist them to promote the product
 Leading, training & monitoring the performance of team members to ensure efficiency
for meeting of individual & group targets
 Ensuring compliance with the regulatory guidelines
 Leading, training & monitoring the performance of team members to ensure efficiency
for meeting of individual & group targets
 Creating and maintaining a healthy & learning environment while ensuring creative &
operational development of the employees
ORGANISATIONAL EXPERIENCE
Since April 16
Health Kart.com (General Trade Division) as Regional Sales Manager
Key Result Areas:
 Managing the General Trade - Sales and Marketing operation for West Bengal, Odisha, Bihar & Jharkhand.
 Leading a team of 9 on roll employees.
 Handling dealers and gyms trainers.
 Responsible for Conducting BTL activities in the four states of East.
 Handling various activity such as:
o Meeting the sales target for the East.
o Meeting the Sampling activities.
o Recruiting new executives.
o Trainers meet
o Conducting Road Show to promote the brand

2. o Appointing new dealers.
o Fixing sales targets for executives and ensuring that these targets are achieved at the end of the month
o Implementation of all the marketing activities in assigned zone
o Solving issues of Dealers & Trainers
o Reporting to the higher management about the issues related to the market as well the activities done by
competition
o Managing market for the brand Muscle Blaze.
o Trackingthe primary sales asagainstthesecondary sales for all the four states and communicates the same to
executives.
o Following up with non-billing dealers and gyms and forward the same to the executives
o Par taking in the process of designing schemes for East.
o Managing Loyalty Program.
Highlights:
 Bagged the best performer for quarter one in 2016.
Nov 13 – April 16
Diamond Bevergaes Pvt Ltd (Authorized Bottler of The Coca – Cola Company), as Area Sales Manager
Key Result Areas:
 Managing the sales operations for Direct & Indirect Sales Operation majorly for South Kolkata.
 Leading a team of 43 members including on roll and off roll employees
 Handling 8 Distributors and 4 Direct Routes
 Handling various activities such as:
o Meeting the sales target for South Kolkata
o RED score (conducted by A C Nielson every month) of South Kolkata.
o Appointing new distributors
o Fixing sales targets for executives and ensuring that these targets are achieved at the end of the month
o Implementation of all the marketing activities in assigned zone
o Solving issues of Distributors, Route Agents and Retailers
o Ensuring zone fill rates. (Order Vs Delivery)
 Organizing RED training Program for Route Agents & Loaders
 Reporting to the higher management about the issues related to the market as well the activities done by competition
 Managing market share of Coca-Cola in South Kolkata
 Trackingthe primary sales asagainstthesecondary sales for both in direct and indirect routes and communicates the same
to executives
 Following up with non-billing outlets and forward the same to the executives
 Par taking in the process of designing schemes for the month
Supervising the process of appointing a new executive or a pre seller/Market Developer for South Kolkata
Highlights:
 Bagged Shehanshah Award (Best Area Sales Manager) for the H1 Lakshya in the year 2014
 Laurel of receiving degree from Coca- Cola University
 Pivotal rolein openingof 160 groceries outlets in the firstsix month of 2014
 Achieved highestYTD growth (33%) as compared to all zones in the company for the year end 2014
May’12-Oct’13 Berger Paints Limited, Rourkela as Senior Sales Officer
Key Result Areas:
 Effectively handlingthe sales of two districts of Orissa(Sundergarh & Jharsuguda)
 Performing activities for openingup and generating new dealers for the organization
 Ensuringtimely collection of payments from channel partners
 Independently handlingthe issues & queries for channel partners

3. Highlights:
 Independently opened the firstfranchiseeoutlet for Berger Paints in India (Odisha)
 Awarded with a trip to Kulu & Manali for outstandingperformance in Bhubaneswar Depot (2012-12)
 Pivotal rolein growth of a negative territory from 25.14% to 54.28% within a time frame of one year
EDUCATION
2012 MBA (Marketing & Finance) from Institute of Management & Information Science,
Bhubaneshwar
2009 B.Com. (Accountancy Hons.) from Ravenshaw University, Odisha
2006 XII from D.D. Autonomous College, CHSE, Keonjhar, Odisha
2004 X from Green Field School, CBSE, Keonjhar, Odisha
IT SKILLS
 Proficient in:
o MS Office (Word, Excel & PowerPoint)
o Internet Applications
PERSONAL DETAILS
Date of Birth: 31st July 1988
Address: At/PO: Madhapur, KeonjharDist.,Keonjhargarh,Keonjhar Town, Orissa-758001
Languages Known: Hindi, English and Oriya