1. Tanisha Kaul
15 Neville House
19 Page Street
London SW1P4JX
+44 7850 426 498
tanishakaul@gmail.com
www.silverspoondiaries.com
P R O F E S S I O N A L P R O F I L E
Qualified Marketing professional with over a decade of diverse international work
experience. Skilled in evolving marketing strategies to meet company objectives.
Expertise across Brand marketing, product marketing, trade /field marketing
functions, channel management, sales and product management. Impeccable sense of
visual and sensory creativity with strong organizing skills. Confident in business
communications and decision-making with the ability to build strong partnerships at
all levels.
C A R E E R S U M M A R Y
F r e e l a n c e M a r k e t i n g C o n s u l t a n t , I n d i a / U . K
2012 – till date
Developing and organizing marketing activities for diverse clients across India/UK
region.
Active blogger and creator of a London Based lifestyle blog
www.silverspoondiaries.com
Managing marketing campaigns across traditional and digital platforms
Key Achievements
Actively involved in the UK General Elections 2015 campaign strategy and
marketing promotions for Leicester region.
Successfully launched a number of multi city BTL promotional campaigns in the
Indian market and digital marketing channel campaigns for diverse clients across

2. UK/India region
Participated in an exclusive Professional Diploma Course in Digital Marketing at the
London School of Marketing
P r oduct H e ad ( D igital C a mer a s & 3 D C a mcor der D i v i s i o n ) P a n a s o n i c ,
I n d i a
Dec 2009 – Dec 2010
Spearheaded Brand Marketing, Business planning and strategy. Accountable for
marketing and planning products, channel development and revenue forecasting
Key Achievements
Contributed directly to enhancing brand awareness of Digital Cameras & 3D
Camcorders for existing and upcoming Panasonic showrooms across India
S r . M a r keting M a nager ( T r avel R e tail) D i ageo, S outh A s ia
Mar 2008 – Nov 2009
Responsible for execution of marketing plans and promotional calendars
Managed the implementation of consumer marketing activities including consumer
surveys, brand passion, testing sessions for loyal customers, shop floor staff, duty
free operators and senior management staff
Deployed a comprehensive understanding of consumer behavior, buying patterns
and international trends towards achieving targets across Indian and South Asian
markets
Key Achievements
Instrumental in driving sales in Sri Lanka, Maldives and India duty free markets as a
result of marketing initiatives and promotional activity
Consistently achieved high visibility and preferable Shelf Space across the hub in
the duty free domain.
M a r keting M a nager ( I nternational B r ands) P e r nod R i car d , I n d ia

3. Mar 2008 – Nov 2009
Accountable for managing the marketing for the international brands division for
all the luxury hotels, high-end pubs, clubs and restaurants
Additionally involved in developing brand awareness and brand recognition
campaigns
Key Achievements
Made a significant personal contribution to increasing the brand awareness into
key outlets
Contributed directly to developing marketing plans and Tie Ups across the channel
for international brands and ensured the seamless execution within agreed
timeframes
P r oduct H e ad ( P layStation D i vision ) S o ny , I n dia
Nov 2004 – Sep 2007
Responsible for brand marketing, product planning, pricing structures, product
launches and business forecast decisions for the Indian Market
Supervised over a thousand Sony Channel Sales outlets and twenty two Sony India
Branch Offices
Played a key role in identifying the model mix for the Indian market, competitive
pricing strategy, net sales, gross profit, inventory levels, demand forecasts and
ensured the accessibility of products to meet demand
Key Achievements
Led on the successful launch of the Ultimate Gaming Machine “PlayStation 3” in India
S e nior O f fice r ( We alth M anagement) S t andar d C h ar ter ed B a nk , I n dia
Apr 2003 – Oct 2004
Responsible for pitching financial products to customers through the accurate
assessment of their needs and a comprehensive product knowledge
Key Achievements
Continually exceeded sales expectations
Successfully developed strong relations with clients and partners to drive
productivity.

4. References : Available on request
E D U C A T I O N
Diploma in Digital Marketing, London School of Marketing (2015)
MBA in Marketing InternationalBusiness, Amity Business School (2003)
Bachelors in Commerce, KNC College, Delhi University (2001)
O T H E R I N F O R M A T I O N
Languages : English and Hindi
Work Permit : Eligible to work in the UK on existing visa.
Interests Include : Music, Blogging, Interior Design