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Philp Kotlers Five Product Levels Animated
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Philp Kotlers Five Product Levels Animated

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  • 1. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text Core benefit of the product Generic product Expected product Augmented product Potential product Example Text Philip Kotler defined five levels to a product. These are described in the following slides. The customers choose a product based on their perceived value of it. Satisfaction is therefore the degree to which the use of a product matches the perceived value the customer had when it was purchased. The customer is satisfied only if the actual value is the same or exceeds the perceived value. 1I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
  • 2. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text 1 Core benefit of the product • • • • 1 Example text Fill in your own text This is an example text Fill in your own text Core benefit of the product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 2I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
  • 3. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text 1 2 2 1 Core benefit of the product •Example text •Fill in your own text • Example text Generic product • •This is an example text Fill in your own text •Fill in your own text • This is an exampletext • Fill in your own text Example text • Fill in your own text • This is an example text • Fill in your own text Generic product Core benefit of the product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 3I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
  • 4. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text 2 3 2 3 Generic product Expected product • Example text • Fill in your own text • Example text • This is an example text • Fill in your own text • Fill in your own text • This is an example text • Fill in your own text Expected product Generic product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 4I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
  • 5. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text 3 Expected product 4 • Example textProduct Augment • • • • • Fill in your own text This is antext Example example text Fill in your own text Fill in your own text • This is an example text • Fill in your own text 4 3 Expected product Augment Product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 5I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
  • 6. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text 4 • • • • Example text Fill in your own text This is an example text Fill in your own text Augment Product 5 • Example textproduct Potential • Fill in your own text • This is an example text • Fill in your own text 4 5 Augment product Potential Product This is the fundamental need or want the consumers satisfy by purchasing the product or service. 6I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philip-Kotlers-Five-Product-Levels-Animated
  • 7. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text 1 Core benefit of the product • • • • 2 Example text Fill in your own text This is an example text Fill in your own text 4 • • • • Generic product • • • • 3 Example text Fill in your own text This is an example text Fill in your own text Expected product • • • • Augmented product 5 Example text Fill in your own text This is an example text Fill in your own text Potential product • • • • Example text Fill in your own text This is an example text Fill in your own text Example text Fill in your own text This is an example text Fill in your own text 7I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated
  • 8. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text Core benefit of the product 1 2 Generic product 3 Expected product Augmented product 4 5 Potential product • Example text • Example text • Example text • Example text • Example text • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Example text • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Fill in your own • Example text • Example text • Example text • Example text • Example text 8I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philip-Kotlers-Five-Product-Levels-Animated
  • 9. PHILIP KOTLER'S FIVE PRODUCT LEVELS Replace this text • Example text • Fill in your own • Example text Expected product • • Example text • Fill in your own • Example text Fill in your own • • Example text Example text Core benefit of the product • Generic product Augmented product Example text • Fill in your own • Example text Potential product • Example text • Fill in your own • Example text 9I COMPANY NAME PRESENTER NAME Download the slides at www.slideshop.com/PowerPoint-Philp-Kotlers-Five-Product-Levels-Animated

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