1. INTERNATIONAL MARKET ENTRY METHODS
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FRANCHISING
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When franchising, the oversea investors buy a whole business package from the company or organization, well known
examples of this are McDonalds, Starbucks, 7eleven etc.
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COMPANY NAME
PRESENTER NAME
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2. INTERNATIONAL MARKET ENTRY METHODS
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DIRECT EXPORT
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The products are produced in the company or organizations home market and then sold to customers overseas
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COMPANY NAME
PRESENTER NAME
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3. INTERNATIONAL MARKET ENTRY METHODS
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INDIRECT EXPORT
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When franchising, the oversea investors buy a whole business package from the company or organization, well known
examples of this are McDonalds, Starbucks, 7eleven etc.
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COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-International-Market-Entry-Methods

4. INTERNATIONAL MARKET ENTRY METHODS
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Royalty
LICENSING
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The Licensor will give a company or organization in the foreign market a license to produce the product, use their brand
etc., in return they receive a royalty payment
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COMPANY NAME
PRESENTER NAME
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5. INTERNATIONAL MARKET ENTRY METHODS
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CONTRACTING
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When franchising, the oversea investors buy a whole business package from the company or organization, well known
examples of this are McDonalds, Starbucks, 7eleven etc.
5I
COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-International-Market-Entry-Methods

6. INTERNATIONAL MARKET ENTRY METHODS
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MANUFACTURING ABROAD
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Manufacturing abroad is when company or organization establishes a manufacturing plant in the host country. This may
give tax advantages in the host country since they wish to attract inward investment.
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COMPANY NAME
PRESENTER NAME
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7. INTERNATIONAL MARKET ENTRY METHODS
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JOINT VENTURE
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Joint venture is when two organizations come together to form a company to operate in the host country. The two
companies share knowledge, expertise and profit.
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COMPANY NAME
PRESENTER NAME
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8. INTERNATIONAL MARKET ENTRY METHODS
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JOINT VENTURE
MANUFACTURING
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DIRECT EXPORT
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MARKET
ENTRY
METHODS
CONTRACTING
INDIRECT EXPORT
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FRANCHISING
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LICENSING
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dummy text
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COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-International-Market-Entry-Methods

9. INTERNATIONAL MARKET ENTRY METHODS
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DIRECT EXPORT
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INDIRECT EXPORT
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LICENSING
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FRANCHISING
CONTRACTING
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ABROAD
JOINT VENTURE
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COMPANY NAME
PRESENTER NAME
Download the slides at www.slideshop.com/PowerPoint-International-Market-Entry-Methods