Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Here are Dan Ariely’s Predictably Irrational slides from his presentation at the World Innovation Forum about how people make decisions and a bit about their motivations
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
Behavioral Economics has revolutionized our understanding of decision making.
We now know that humans are far from perfectly rational. Instead, there are psychological biases that strongly influence people’s choices.
The result is a more accurate prediction of human behavior, which can facilitate desirable business outcomes.
Once you understand the drivers of behavior, you can change behavior.
How to Make Products People Want: The Outcome-Driven Approach To InnovationJean-Francois Hector
Most digital innovations fail because teams lose sight of what customers really want to achieve.
Outcome-Driven Innovation is a powerful way of thinking that puts your customers’ needs at the centre of every conversation.
This simple method will give you the clarity you need to focus on the right opportunities and make better design decisions.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Here are Dan Ariely’s Predictably Irrational slides from his presentation at the World Innovation Forum about how people make decisions and a bit about their motivations
How to convince your boss to use insights and strategies from Behavioral Econ...beworks
Behavioral Economics has revolutionized our understanding of decision making.
We now know that humans are far from perfectly rational. Instead, there are psychological biases that strongly influence people’s choices.
The result is a more accurate prediction of human behavior, which can facilitate desirable business outcomes.
Once you understand the drivers of behavior, you can change behavior.
How to Make Products People Want: The Outcome-Driven Approach To InnovationJean-Francois Hector
Most digital innovations fail because teams lose sight of what customers really want to achieve.
Outcome-Driven Innovation is a powerful way of thinking that puts your customers’ needs at the centre of every conversation.
This simple method will give you the clarity you need to focus on the right opportunities and make better design decisions.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
RFM stands for Recency, Frequency, and Monetary value, each corresponding to some key customer trait. These RFM metrics are important indicators of a customer’s behavior because frequency and monetary value affects a customer’s lifetime value, and recency affects retention, a measure of engagement.
RFM analysis helps marketers find answers to the following questions:
Who are your best customers?
Which of your customers could contribute to your churn rate?
Who has the potential to become valuable customers?
Which of your customers can be retained?
Which of your customers are most likely to respond to engagement campaigns?
Let's find out more with the help of Slideshare.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Post-Conference presentation at the Predictive Modeling Summit held in Washington DC.
This talk focuses on applying behavioral economic principles to devise behavioral interventions and simulating such behavioral interventions using predictive modeling and agent-based simulation tools to provide managed care professionals and healthcare policy makers with a unique set of tools and techniques to address some of the critical issues of user adoption and controlling healthcare costs. In this talk, I examine the basic principles of behavioral economics, how it can be applied to devise behavioral interventions in the managed care area, and how to develop simulation models to understand the implications before testing and rolling out these interventions.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
RFM stands for Recency, Frequency, and Monetary value, each corresponding to some key customer trait. These RFM metrics are important indicators of a customer’s behavior because frequency and monetary value affects a customer’s lifetime value, and recency affects retention, a measure of engagement.
RFM analysis helps marketers find answers to the following questions:
Who are your best customers?
Which of your customers could contribute to your churn rate?
Who has the potential to become valuable customers?
Which of your customers can be retained?
Which of your customers are most likely to respond to engagement campaigns?
Let's find out more with the help of Slideshare.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Post-Conference presentation at the Predictive Modeling Summit held in Washington DC.
This talk focuses on applying behavioral economic principles to devise behavioral interventions and simulating such behavioral interventions using predictive modeling and agent-based simulation tools to provide managed care professionals and healthcare policy makers with a unique set of tools and techniques to address some of the critical issues of user adoption and controlling healthcare costs. In this talk, I examine the basic principles of behavioral economics, how it can be applied to devise behavioral interventions in the managed care area, and how to develop simulation models to understand the implications before testing and rolling out these interventions.
Advances in the behavioral sciences can better enable the human-centric design of programs, technologies, and organizations. Explore six lessons from behavioral economics that you can apply to your workplace. To learn more, view our special section on behavioral economics and management from Deloitte Review, Issue 18: http://deloi.tt/1TrSA6y
This presentation introduces viewers to concepts in behavioral economics as they relate to healthcare services and decision-making. I discuss a number of heuristics and biases that impact decisions and perceptions, using specific examples from healthcare literature.
Webinar: Using Behavioral Economics to Identify What Motivates Shopper BehaviorRevTrax
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control.
Neil Gandhi, VP of Data Science at RevTrax, and Jura Liaukonyte, SM.A., Ph.D, Professor at Cornell University, recently discussed proven behavioral economic methodologies and how they can be applied to digital tests to uncover the most effective shopper motivators. These learnings can be tied to specific audience segments and applied at scale to increase shopper engagement online and in-store, making national, shopper and trade promotions more impactful and cost-effective.
The webinar is included as the last slide in this presentation (also at https://youtu.be/35CbJRUz1Cs ). Watch the webinar and reference the slides to learn how marketers can leverage behavioral economics to identify triggers that drive shopper behavior along the path to purchase. You will:
- Learn what behavioral economics is and why it is important.
- Understand how behavioral economics is used in the business world.
- Walk through an actual case study on how brands can use behavioral economics to influence a shopper's path to purchase across audiences and channels.
Visit http://revtrax.com/insights to learn how RevTrax can help you combine customer-level data and behavioral economics methodology to test, optimize, and measure your digital promotions and marketing investments.
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...Board of Innovation
Within our team @boardofinno, we give short presentations to each other, to learn more, to get inspired, to be amazed,…
The following deck was used by @tjalve in our internal #teachme session.
It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects.
The concepts covered are:
1. The Endowment Effect
2. Hyperbolic Discounting
3. The IKEA effect
4. Anchoring Bias
5. The Von Restorff Effect
6. Loss Aversion
7. Hedonic Adaption
8. The Bandwagon Effect
9. The Inaction inertia effect
10. The Zeigarnik Effect
11. The Framing Effect
12. The Goal Gradient Effect
13. The Choice Paradox
14. Round Pricing Preference
15. Reciprocity
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
Aspiration, confidence, fear of failure and trust play a role in the B2B buying mindset. It sounds obvious, but avoidance of risk is a key component of business continuity and it’s easy to forget that B2B buyers are human beings, rather than rational decision-making robots. Brands need to invest time in understanding how their audience makes decisions if they are to influence them
This lesson on Consumer Behavior discusses the purchase decision process and the dynamics of consumer market. It is a 1.5 hours lecture/discussion with workshop in class activity where students are given example on how the process is done. After which, they will analyze a situation concerning consumer behavior processes.
Assignment needs to make sure it relates to this week’s readings a.docxrock73
Assignment needs to make sure it relates to this week’s readings and lecture. The assignment also needs demonstrate an understanding of lesson concept and clearly present well-reasoned ideas and concepts.
Consumer Decision Making
Welcome class to week six of the course, we only have three weeks left to go, yeah. We have officially covered over the last five weeks the foundations of what marketing is, along with discussing in depth the elements (four P’s) of the marketing mix. This week, we are going to discover what I like to call the fifth P of the marketing mix, “people.” We are going to learn all about the consumer this week and the vital role “People,” also known as the consumers play within the wonderful world of marketing. Let’s not waste anymore time and jump right into the role of a consumer.
The Importance of Understanding Consumer Behavior
Consumers’ product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So it is critical that marketing managers have a thorough knowledge of consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Understanding how consumers make purchase decisions can help marketing managers know how to meet the demands, needs, and criterion of the consumer.
The Consumer Decision Making Process
When buying products, particularly new or expensive items, consumers generally follow the consumer decision-making process, a five-step process used by consumers when buying goods or services. The five steps of the consumer decision-making process are: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) post-purchase behavior.
These five steps represent a general process that can be used as a guide for studying how consumers make decisions. It is important to note, though that consumers’ decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even make a purchase. Let’s discuss the five steps of the consumer decision-making process in greater detail.
1. Need Recognition
The first stage in the consumer decision-making process is need recognition. Need recognition is the result of an imbalance between actual and desired states. The imbalance arouses and activates the consumer decision-making process. Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Internal stimuli are occurrences you experience such as hunger or thirst. External stimuli are influences from an outside source such as someone’s recommendation of a new restaurant, the color of an automobile, the design of a package, a brand name mentioned by a friend, or a ...
We know brick-and-mortar retailers continue to lose share to eCommerce, but there is an emerging trend in social selling that threatens both. Learn what drives people to purchase products through friends and social channels versus traditional retail outlets.
12 Motivating Quotes to Help You Nail Your PresentationSlideShop.com
In this Slideshare, we've put together a list of presentation or public speaking quotes that can inspire you to perform better on stage.
More themed slides: http://slideshop.com/Themed-Slides
Low self-esteem affects the way you see yourself, do your job, and relate with the people around you. Learn to overcome it with these quick tips.
More themed slides: https://slideshop.com/Themed-Slides
Knowledge Management: Putting Information to Good UseSlideShop.com
Organizations and companies can significantly benefit from their people using, sharing and updating information. Here's a presentation about knowledge management and its life cycle.
More presentations: https://slideshop.com/Themed-Slides/
It's too confusing to define love, but some classic social psychology studies can help explain the feeling of attraction.
Download presentation: https://slideshop.com/PowerPoint-Attraction
More themed slides: http://slideshop.com/Themed-Slides
Do you often say, "So much to do, so little time?" If you're looking for doable techniques to manage time and increase productivity, you'll benefit from this presentation.
More themed slides: https://slideshop.com/Themed-Slides
The world is shrinking because of globalization. Is this something we should be grateful for or sad about?
More themed slides: https://slideshop.com/Themed-Slides
Factors that Affect Organizational CultureSlideShop.com
Culture is an important determinant of organizational success. In this presentation, we discussed what factors contribute to organizational culture. We also included practical examples to clearly illustrate our ideas.
More themed slides: https://slideshop.com/Themed-Slides
This presentation summarizes all major points about networking. After going through all slides, you only need to remember two mnemonics to fully understand this concept.
More themed slides here: https://slideshop.com/Themed-Slides
Innovation Tips That Will Change the Way You ThinkSlideShop.com
Innovation plays an important role in a business. If you don't create more effective processes, think of new products, or implement new ideas, your business will less likely to succeed.
How do you become an innovative person? Here's a short presentation. More themed slides here: http://slideshop.com/Themed-Slides
Diabetes Facts and Tips for a Healthy LifestyleSlideShop.com
In 2013, over 300 million people throughout the world have diabetes. How can we prevent ourselves from acquiring this disease? Check out this presentation.
More themed slides: https://slideshop.com/Themed-Slides
Career planning is a long process. Sometimes you get lost along the way, but hopefully this presentation can direct you to the right destination.
More themed slides here: https://slideshop.com/Themed-Slides
Two of the greatest technology leaders in our time are Steve Jobs and Bill Gates. They have significantly contributed to developing products and software that make life more convenient. Let's take a look at their background, achievements, and nuggets of wisdom.
If you want to embed this infographic on your website, please check this link: https://slideshop.com/infographics/bill-gates-vs-steve-jobs
Appeal to All People: Help Stop Climate ChangeSlideShop.com
One of the serious environmental issues we are facing to day is climate change. What causes this? How do we help stop it? This presentation answers these questions.
More themed slides: https://slideshop.com/Themed-Slides/
5 Reasons Why Problem Based Learning Is an Effective Teaching Method SlideShop.com
The Problem-Based Learning (PBL) teaching method supports the Chinese proverb, "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime."
We came up with a Slideshare presentation why this method is more effectiving in the classroom. Hope this inspires teachers to enhance the problem solving skills of their students.
More themed slides: https://slideshop.com/Themed-Slides
The human resource is the most important asset of an organization. This explains the major role of recruiters. They have to go through piles of job applications, participate in various events to identify potential employees, and hire the most qualified candidate for the vacant job.
This presentation explains everything a recruiter goes through to find Mr (or Ms) Right, recruitment tips on how to determine the most competent candidate, and the consequences of making a poor hiring decision.
Do you want to use this presentation? Check this page: https://slideshop.com/Themed-Slides
Happiness tips from people with a lot of marketing savvySlideShop.com
Companies have attempted to use happiness as a marketing strategy, and they have been successful! In this presentation, we gathered some taglines, products, and product names that promote happiness. And a few happiness quotes towards the end of the presentation.
Be happy!
More themed slides: https://slideshop.com/Themed-Slides
6 Questions to Ask Before Implementing Change in OrganizationsSlideShop.com
Dealing with organizational change can be stressful. To lessen the challenges that may be encountered during the transition, answer the 6 questions enumerated in this presentation.
If you know of change management tips that may help other people, feel free to add them in the comment section.
10+1 Special Ways to Give Back This Christmas SlideShop.com
Christmas is about love, and that's the main reason why people think it's the perfect time to give back. In this presentation, we listed 10+1 simple yet special ways to show we care for other people. Happy holidays!
For the first time in history, a spacecraft has landed on a comet! We are talking about the historic feat of Rosetta and its lander Philae. Here's a concise presentation about their historic journey.
2. CONSUMERS DO NOT ALWAYS
MAKE RATIONAL DECISIONS
It's often assumed consumers always
make buying decisions based on costs and
benefits. It turns out personal biases and
habits often divert them from what would
seem to be rational thinking.
3. “In this field, we don’t assume that people are perfectly
sensible, calculating machines. Instead, we observe how
people actually behave, and quite often our observations
lead us to the conclusion that human beings are irrational.”
THIS TYPE OF CONSUMER BEHAVIOR LED TO
THE STUDY OF BEHAVIORAL ECONOMICS
-DAN ARIELY-
5. FIRST STOP: ELECTRONICS
Out of all laptops
with 1 TB storage,
she chose the one
that offered a 24-
month installment
plan.
6. Consumers love layaway or
installment plans because small
delays of payment make the
painful parting with your
precious cash more bearable.
ACCORDING TO
BEHAVIORAL ECONOMICS…
24-MONTH
INSTALLMENT PLAN
7. SECOND STOP: WALLETS
Annie fell in love with
so many chic leather
wallets that she got
confused. She
couldn’t pick one, so
she opted not to buy
any of them on this
trip.
11. FOURTH STOP: TOWELS
After comparing the
absorbency, fiber
content and style of
several different
towels, she narrowed
down her options to
two. Then she
decided to buy the
more expensive one.
13. FIFTH STOP: CLOTHES
Annie checked out
the newest boutique
in town. She noticed
that their prices were
much lower than at
her favorite shop.
She purchased a
couple of blouses.
14. Once consumers have mentally
established a set price for a
particular product or product
type, their willingness to buy
similar items depends on this
“anchor price.”
ACCORDING TO
BEHAVIORAL ECONOMICS…
15. “It is true that from a behavioral economics perspective we
are fallible, easily confused, not that smart, and often
irrational. We are more like Homer Simpson than
Superman. So from this perspective it is rather depressing.
But at the same time there is also a silver lining. There are
free lunches!”
- Dan Ariely -
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