Rural marketing
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This document discusses rural marketing strategies in India. It notes that companies are expanding to rural markets due to saturated urban markets and rising incomes in rural areas. It identifies key aspects of rural marketing as the 4P's (Product, Price, Place, Promotion) and 4A's (Availability, Affordability, Acceptability, Awareness). Challenges include low literacy, lack of infrastructure, and cultural diversity. Suggestions include using local salespeople and media, demonstrations, and focusing on distribution and awareness campaigns. An example highlights Asian Paints' strategies like wall paintings and working with local leaders to expand in rural villages.
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Rural marketing in India
The document discusses rural India and its rural markets. It states that rural India contributes significantly to India's population, income, expenditure, and savings. It notes that rural markets are growing faster than urban markets in consumer durable goods. It highlights some myths about rural India, such as the misconceptions that rural income only comes from agriculture and that rural growth is slow. It also outlines some of the key differences between rural and urban markets in India. Finally, it discusses approaches to effectively marketing to rural consumers in India.
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
Challenges of distribution in rural markets
This document discusses the challenges of rural marketing and distribution channels in India, such as poor infrastructure and low investment capacity. It proposes strategies like using vans and festivals to reach larger rural villages, as well as leveraging existing distribution networks. Examples are given of effective distribution tie-ups between companies and organizations with rural reach, such as Samsung partnering with IFFCO and Nokia partnering with HCL.
Rural marketing on fmcg sector pdf
This document is a project report submitted by Suvransu Sekhar Pala to fulfill requirements of a PGDM program. The report examines the scope of rural marketing for fast moving consumer goods companies in India. It discusses the rural marketing environment, including the large size and characteristics of rural consumers, patterns of rural demand, and challenges of the rural market. The objectives are to analyze rural marketing strategies of FMCG companies and identify opportunities and challenges in tapping the rural market potential.
Rural Products
The document discusses rural products and marketing strategies for rural markets in India. It notes that rural products should meet the unique needs and requirements of rural consumers. It outlines various categories of rural products including FMCG goods, consumer durables, agricultural inputs, and services. It also discusses key considerations for rural product development, pricing, distribution, and promotion strategies to ensure affordability, availability, and awareness in rural areas. Special adaptations are needed to effectively market to the rural consumer segment.
HUL Project Shakti
Project Shakti is HUL's rural development initiative that aims to empower underprivileged rural women through income generation and education. It started in 2001 and has expanded to over 80,000 villages across 15 states, providing over 25,000 women entrepreneurs a sustainable monthly income of Rs. 700-1,000. The program trains women to become sales agents for HUL's products and educates communities on health and hygiene through the Shakti Vani program.
Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
Rural marketing in India
This document discusses rural marketing in India. It defines rural marketing as activities where one participant is from a rural area. It explains that companies are increasingly targeting rural markets as they represent untapped potential for mass sales and less competition. Some key factors for success in rural markets include affordability through low prices, generating awareness through radio and demonstrations, ensuring accessibility via mobile vans and campaigns, and gaining acceptance by tailoring advertisements to local perceptions. The document also outlines marketing strategies and innovations for rural areas, and provides statistics on investments being made in the rural market in India, which represents a large portion of the country's population.
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Rural marketing in India
The document discusses rural India and its rural markets. It states that rural India contributes significantly to India's population, income, expenditure, and savings. It notes that rural markets are growing faster than urban markets in consumer durable goods. It highlights some myths about rural India, such as the misconceptions that rural income only comes from agriculture and that rural growth is slow. It also outlines some of the key differences between rural and urban markets in India. Finally, it discusses approaches to effectively marketing to rural consumers in India.
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
Challenges of distribution in rural markets
This document discusses the challenges of rural marketing and distribution channels in India, such as poor infrastructure and low investment capacity. It proposes strategies like using vans and festivals to reach larger rural villages, as well as leveraging existing distribution networks. Examples are given of effective distribution tie-ups between companies and organizations with rural reach, such as Samsung partnering with IFFCO and Nokia partnering with HCL.
Rural marketing on fmcg sector pdf
This document is a project report submitted by Suvransu Sekhar Pala to fulfill requirements of a PGDM program. The report examines the scope of rural marketing for fast moving consumer goods companies in India. It discusses the rural marketing environment, including the large size and characteristics of rural consumers, patterns of rural demand, and challenges of the rural market. The objectives are to analyze rural marketing strategies of FMCG companies and identify opportunities and challenges in tapping the rural market potential.
Rural Products
The document discusses rural products and marketing strategies for rural markets in India. It notes that rural products should meet the unique needs and requirements of rural consumers. It outlines various categories of rural products including FMCG goods, consumer durables, agricultural inputs, and services. It also discusses key considerations for rural product development, pricing, distribution, and promotion strategies to ensure affordability, availability, and awareness in rural areas. Special adaptations are needed to effectively market to the rural consumer segment.
HUL Project Shakti
Project Shakti is HUL's rural development initiative that aims to empower underprivileged rural women through income generation and education. It started in 2001 and has expanded to over 80,000 villages across 15 states, providing over 25,000 women entrepreneurs a sustainable monthly income of Rs. 700-1,000. The program trains women to become sales agents for HUL's products and educates communities on health and hygiene through the Shakti Vani program.
Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
Rural marketing in India
This document discusses rural marketing in India. It defines rural marketing as activities where one participant is from a rural area. It explains that companies are increasingly targeting rural markets as they represent untapped potential for mass sales and less competition. Some key factors for success in rural markets include affordability through low prices, generating awareness through radio and demonstrations, ensuring accessibility via mobile vans and campaigns, and gaining acceptance by tailoring advertisements to local perceptions. The document also outlines marketing strategies and innovations for rural areas, and provides statistics on investments being made in the rural market in India, which represents a large portion of the country's population.
Rural Product strategy
This document discusses strategies for marketing products in rural India. It notes that while the 4Ps (product, price, place, promotion) are still important tools, rural marketers face additional challenges of product acceptability, price affordability, place availability, and promotion awareness which can be called the 4As. It provides examples of strategies used by companies like HUL, Coke and LG to address issues of distribution, affordability, and awareness in rural markets. Key recommendations discussed are developing suitable products at affordable prices, understanding rural customer needs and lifestyles, and extensive testing of products and promotions in target areas.
TATA KISAN SANSAR
To provide the farmer with a package of inputs and services for optimum utilization of balanced primary nutrients; plant protection chemicals; water; seeds; post-harvest services; and to develop a genuine partnership with the farm.
ITC Rural Marketing
ITC is a diversified conglomerate with businesses in FMCG, hotels, paper, packaging, agri, and IT. It has established several popular brands across categories. Some key brands include Aashirvaad, Sunfeast, YiPPee!, Bingo!, Fiama Di Wills, Vivel, and ITC Hotels. ITC employs various rural marketing strategies like developing rural-specific products, localized distribution, and initiatives like e-Choupal which links farmers to market prices via computers in villages. E-Choupal tackles issues in Indian agriculture by empowering farmers with information. It has impacted over 4 million farmers across 10 states.
Hindustan lever rural marketing strategies
Hindustan Unilever Ltd implemented innovative rural marketing strategies to expand its presence in India's rural markets, including Project SHAKTI and Operation BHARAT. Project SHAKTI involved creating 'Shakti Entrepreneurs' who would reach rural homes directly to sell HUL products. By 2005, most SHAKTI entrepreneurs were earning around Rs. 1700 per month. HUL also restructured its business divisions, created a rural marketing division, and invested in tax holiday states to fuel rural market growth and retain its leadership position in India.
A project report on rural marketing
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
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AMUL is a dairy cooperative in India owned by 3 million milk producers. Formed in 1946, it is managed by the Gujarat Cooperative Milk Marketing Federation and has become the largest food brand in India. AMUL spurred India's white revolution by making the country the largest producer of milk and milk products in the world. It derives 70% of its sales from rural areas through a three-tier model that eliminates middlemen and allows farmers to control procurement, processing and marketing with professional management.
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Project Shakti is an initiative by HUL to financially empower rural women through micro-enterprise opportunities. It provides training to women to become village-level entrepreneurs ("Shakti Amma") selling HUL products in their communities. Over 45,000 women have been trained, covering over 100,000 villages. The project aims to improve rural livelihoods and living standards while expanding HUL's distribution network in rural India.
rural marketing
This document provides an overview of rural marketing in India. It discusses the evolution and attractiveness of rural markets, opportunities they present, and some common myths. Key opportunities include India's large rural population, rising rural incomes, and government programs increasing agriculture spending. However, rural markets also face challenges related to infrastructure, distribution, promotion, and understanding diverse rural consumer needs. Successful strategies include increasing availability through innovative last-mile distribution, ensuring affordability through small packs, promoting acceptability of products suited to rural areas, and raising awareness through local opinion leaders and traditional media. The example of ITC e-Choupal demonstrates how these strategies can be effectively implemented.
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The document discusses the 4 Ps of the rural marketing mix - product, price, place, and promotion. It provides examples of how companies have tailored each aspect of the marketing mix to better target rural consumers with more affordable and accessible products, competitive pricing, expanded distribution networks, and promotion strategies that increase awareness in rural areas through various media vehicles.
DCM Hariyali
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This explains the usage of the 4A framework of marketing to identify the challenges of rural markets and helps in providing strategic solutions to overcome these challenges.
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Hindustan Unilever Limited (HUL) launched an initiative called "Khushiyon ki Doli" to market their brands in rural areas of three Indian states. The goal was to educate consumers in remote villages about personal hygiene and increase preference for HUL brands. Through a multi-brand approach involving products like Wheel, Surf Excel, and Lifebuoy, the initiative uses traditional symbols and technology to raise awareness, engage consumers, and increase retail sales. HUL has also expanded its rural retail presence by adding female distributors and ensuring popular products reach rural consumers through various educational initiatives.
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Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to gain access to rural markets in India by establishing women as local entrepreneurs (Shakti entrepreneurs) to distribute and sell HUL products in their villages. The project aimed to provide livelihood opportunities for rural women while extending the reach of HUL's brands deeper into untapped rural markets. It utilized a direct distribution model along with social initiatives like Shakti Vani and iShakti to communicate product information, build brands, and improve living standards in rural communities.
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This document discusses marketing strategies for rural markets in India. It begins by noting how rural consumers have become more demanding and how a one-size-fits-all urban marketing strategy will not work for rural consumers, who have different priorities. It then provides background on the size and growth of rural markets in India, noting their immense potential given the large rural population and growing incomes. The document emphasizes that properly understanding rural consumers' communication preferences and developing appropriate products and messaging is key to success in rural marketing.
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HUL has expanded its rural distribution network through 4 phases:
1) Direct coverage of large villages through van-based routes.
2) Indirect coverage of smaller nearby villages through local distributors.
3) Operation Streamline established sub-distributors called "Star Sellers" to reach more remote areas.
4) Project Shakti engaged women's self-help groups as direct sales agents in small villages (<2,000 people). This network now covers over 500,000 outlets. HUL continues improving its rural distribution through technology, data collection, and targeted initiatives.
Rural Retailing
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
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The document summarizes the rural market in India and provides details about marketing a new herbal shampoo brand called "Super Shampoo" in rural areas. It notes that the rural market is expected to double in size compared to urban India. It then discusses rural marketing challenges like low income and literacy. It proposes targeting women aged 18-50 in South India with an affordable shikakai-based shampoo promoted through channels like Haats, kirana stores, and self-help groups.
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Rural Product strategy
This document discusses strategies for marketing products in rural India. It notes that while the 4Ps (product, price, place, promotion) are still important tools, rural marketers face additional challenges of product acceptability, price affordability, place availability, and promotion awareness which can be called the 4As. It provides examples of strategies used by companies like HUL, Coke and LG to address issues of distribution, affordability, and awareness in rural markets. Key recommendations discussed are developing suitable products at affordable prices, understanding rural customer needs and lifestyles, and extensive testing of products and promotions in target areas.
TATA KISAN SANSAR
To provide the farmer with a package of inputs and services for optimum utilization of balanced primary nutrients; plant protection chemicals; water; seeds; post-harvest services; and to develop a genuine partnership with the farm.
ITC Rural Marketing
ITC is a diversified conglomerate with businesses in FMCG, hotels, paper, packaging, agri, and IT. It has established several popular brands across categories. Some key brands include Aashirvaad, Sunfeast, YiPPee!, Bingo!, Fiama Di Wills, Vivel, and ITC Hotels. ITC employs various rural marketing strategies like developing rural-specific products, localized distribution, and initiatives like e-Choupal which links farmers to market prices via computers in villages. E-Choupal tackles issues in Indian agriculture by empowering farmers with information. It has impacted over 4 million farmers across 10 states.
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A project report on rural marketing
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
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AMUL is a dairy cooperative in India owned by 3 million milk producers. Formed in 1946, it is managed by the Gujarat Cooperative Milk Marketing Federation and has become the largest food brand in India. AMUL spurred India's white revolution by making the country the largest producer of milk and milk products in the world. It derives 70% of its sales from rural areas through a three-tier model that eliminates middlemen and allows farmers to control procurement, processing and marketing with professional management.
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Project Shakti is an initiative by HUL to financially empower rural women through micro-enterprise opportunities. It provides training to women to become village-level entrepreneurs ("Shakti Amma") selling HUL products in their communities. Over 45,000 women have been trained, covering over 100,000 villages. The project aims to improve rural livelihoods and living standards while expanding HUL's distribution network in rural India.
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This document provides an overview of rural marketing in India. It discusses the evolution and attractiveness of rural markets, opportunities they present, and some common myths. Key opportunities include India's large rural population, rising rural incomes, and government programs increasing agriculture spending. However, rural markets also face challenges related to infrastructure, distribution, promotion, and understanding diverse rural consumer needs. Successful strategies include increasing availability through innovative last-mile distribution, ensuring affordability through small packs, promoting acceptability of products suited to rural areas, and raising awareness through local opinion leaders and traditional media. The example of ITC e-Choupal demonstrates how these strategies can be effectively implemented.
Rural Marketing Mix
The document discusses the 4 Ps of the rural marketing mix - product, price, place, and promotion. It provides examples of how companies have tailored each aspect of the marketing mix to better target rural consumers with more affordable and accessible products, competitive pricing, expanded distribution networks, and promotion strategies that increase awareness in rural areas through various media vehicles.
DCM Hariyali
It is an initiative taken by DCM Shriram Consolidated Ltd. which provides end-to-end ground level support to the Indian farmer for improving their productivity and profitability.
RuraL segmentation
This document discusses market segmentation strategies for rural Indian markets. It begins by defining market segmentation as identifying small, homogeneous sub-markets within a large, heterogeneous market. It then describes how the rural Indian market can be segmented based on factors like income levels, occupations, family structures, and regions. Specific segments discussed include farmers of different sizes. The document also covers the prerequisites, degrees, and bases of segmentation like geographic, demographic, and psychographic factors. Finally, it provides examples of companies like Nirma, Cavin Kare, and Titan that successfully segmented and targeted the rural market through approaches like varied pricing and product formats.
The 4A's of Rural Marketing.
This explains the usage of the 4A framework of marketing to identify the challenges of rural markets and helps in providing strategic solutions to overcome these challenges.
Rural marketing initiatives of hul
Hindustan Unilever Limited (HUL) launched an initiative called "Khushiyon ki Doli" to market their brands in rural areas of three Indian states. The goal was to educate consumers in remote villages about personal hygiene and increase preference for HUL brands. Through a multi-brand approach involving products like Wheel, Surf Excel, and Lifebuoy, the initiative uses traditional symbols and technology to raise awareness, engage consumers, and increase retail sales. HUL has also expanded its rural retail presence by adding female distributors and ensuring popular products reach rural consumers through various educational initiatives.
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A project report on rural marketing
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HUL Distribution Model
HUL has expanded its rural distribution network through 4 phases:
1) Direct coverage of large villages through van-based routes.
2) Indirect coverage of smaller nearby villages through local distributors.
3) Operation Streamline established sub-distributors called "Star Sellers" to reach more remote areas.
4) Project Shakti engaged women's self-help groups as direct sales agents in small villages (<2,000 people). This network now covers over 500,000 outlets. HUL continues improving its rural distribution through technology, data collection, and targeted initiatives.
Rural Retailing
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
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Released in mid-2013, the film gathered a highly positive response from critics, and performed exceptionally well at the box office, eventually being declared a super hit domestically and hit overseas.Bhaag Milkha Bhaag is currently the second highest grossing Bollywood film of 2013 in India.Bhaag Milkha Bhaag became the 21st film to enter the coveted Bollywood 100 Crore Club.
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The document discusses rural marketing in India. It covers key topics such as the definition of rural marketing, characteristics of rural markets, segmentation and targeting approaches, and the 4Ps of marketing - product, price, place, and promotion strategies in rural contexts. Specific challenges of rural marketing are highlighted, such as transportation and distribution difficulties in dispersed rural areas. Examples are provided of segmentation models and companies that have successfully targeted rural consumers.
Rural advertisements
This document discusses strategies for marketing to rural consumers in India. It notes that rural markets require separate skills from urban markets as rural consumers tend to be more homogeneous with similar economic conditions. Effective rural marketing strategies mentioned include using mobile vans, hoardings, demonstrations, rallies, showing ads during movies, and partnering with local government. Specific strategies used by companies like Maggi, LIC, and Dabur are outlined. The document also addresses challenges in rural marketing like fake brands copying major brands and suggests tailoring ads to rural culture and sponsoring local fairs and events.
Rural Marketing
By Rv Rajan
is an Advertising professional with over 45 Years experience, out of which he have been associated with Rural Marketing and Communication for over 35 years.Hes now the Chairman, Anugrah-Madison Advertising, Chennai
Rural Marketing in India
This slideshow talks about rural marketing status, opportunities and prospects in India. It discusses about the strategies for rural marketing and related topics.
Rural marketing
Rural markets in developing countries like India and Nepal present both challenges and opportunities for marketers. While rural areas have large populations with significant purchasing power, reaching rural customers is difficult due to issues like low incomes, lack of infrastructure, high distribution costs, and cultural and educational barriers. Understanding diverse rural customer needs, behaviors, and preferences is key to success. Marketers must consider appropriate pricing, product attributes, and promotional strategies tailored for each local rural context. Developing effective rural distribution and managing competition are also important strategic challenges for companies operating in rural emerging markets.
Rural marketing by manisha
Rural marketing involves developing, pricing, promoting, and distributing goods and services to rural customers to meet their needs and the company's objectives. Key aspects of rural marketing include: (1) Goods are offered from urban to rural markets and from rural to urban/rural markets. (2) The rural market has large and scattered populations with low standards of living but also offers market growth and less competition. (3) Effective rural marketing considers the dynamic rural environment and factors like demographics, infrastructure, and traditions. (4) The "4 A's" of rural marketing are acceptability, availability, affordability, and awareness. Companies tailor products, pricing, distribution, and promotion strategies for rural customers.
About rural MARKETING
This document discusses rural marketing strategies for Hindustan Unilever Limited (HUL) in India. It notes that HUL currently reaches 800 million Indian consumers and 1.7 lakh villages through its Project Shakti initiative, with a goal to reach 5 lakh villages by 2020. The document recommends segmenting the rural market and developing tailored products, packaging, pricing and promotions. It suggests using traditional media, opinion leaders, and local language to promote products in rural areas. Distribution could occur via company vans, festivals, and local markets. The goal is to understand rural values and provide good value and quality products to customers.
RURAL MARKETING
U
R
U
R
U
2001
72.2
27.8
19,000
30,000
12,000
18,000
8,000
12,000
2009
68.8
31.2
30,000
45,000
18,000
27,000
12,000
18,000
Source: NSSO
1) Rural marketing has become an important discipline due to India's predominantly agrarian society, the saturation of urban markets, and immense opportunities in rural areas.
2) Key factors
Rural India
- 74% of Indians live in rural areas, with over 627,000 villages. Rural incomes account for 58% of total disposable income in India.
- Rural consumers focus on functional benefits and value for money over low price. Interpersonal communication and opinions of friends/family strongly influence purchase decisions. TV exposure is highest among children and women.
- Distribution in rural India faces challenges of poor infrastructure and inaccessibility. Effective distribution systems include hub-and-spoke models and collaborating with existing rural distribution networks like NGOs or self-help groups. Aggregating demand is important before establishing distribution channels.
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The document discusses strategic planning for rural markets in India. It outlines that rural India represents a large opportunity with 700 million rural consumers and growing purchasing power. However, it also poses challenges like diversity of languages, cultures and lack of distribution channels. It notes some common myths about rural markets. The solution proposed is to have an organization that can help understand rural realities and communicate effectively. The Rural Network is introduced as an alliance of leading rural marketing organizations that can provide customized research, strategy, implementation and evaluation services across India to help companies access rural markets. It provides details on the strengths and offerings of each partner firm.
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Rural Marketing
Rural markets represent a significant opportunity for growth as over 70% of India's population lives in rural areas. However, rural marketing presents challenges including underdeveloped infrastructure, low incomes, and cultural differences. Successful rural marketing strategies adapt products and promotions to rural needs through affordability, availability, awareness and acceptability. Companies implement various initiatives such as customized products and targeted campaigns to effectively tap into India's vast rural consumer base.
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The document discusses rural marketing in India. It notes that over 70% of India's population lives in rural areas with some states having 80-90% rural populations. While rural markets offer opportunities, they are difficult to enter and gain market share due to issues like low literacy, low income, and lack of infrastructure. Successful rural marketing requires understanding buyer behaviors and aspirations. It also discusses distributing affordable products via various channels like wholesellers, retailers, carts, and village fairs. Specialized rural marketing teams with local knowledge are needed to effectively reach rural consumers.
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RURAL MARKETING PPT
Rural marketing is becoming an important discipline due to several factors like the rural push policy of the government, growth in rural GDP, and rising incomes in rural areas. Rural markets offer significant opportunities but also challenges since rural consumers have lower awareness, literacy and purchasing power compared to their urban counterparts. The rural economy is undergoing a transition from being primarily agriculture-based to increasing non-farm activities and services. Several government programs are also aimed at rural development and reducing poverty.
rural marketing.pptx
Rural markets in India provide significant opportunities for growth. Some key points:
- Rural populations are large and scattered, requiring a wide range of goods and services. Over 50% of BSNL's mobile connections were in rural areas.
- Urban markets are becoming saturated while rural markets remain relatively untapped, presenting opportunities for growth. Around 53% of FMCG sales occur in rural markets.
- Successful brands targeting rural consumers focus on affordability, durability, customer service, and promotional schemes. Advertising strategies include door-to-door visits, melas/fairs, wall paintings, audio announcements, and mobile vans.
Rural marketing
Rural marketing refers to promoting and distributing goods and services in rural areas to satisfy rural customer needs and achieve company objectives. It involves selling products from urban to rural areas as well as rural producers selling to urban markets. Key aspects of rural marketing include ensuring availability, acceptability, awareness, and affordability of products for rural customers given challenges of infrastructure, communication, and banking access. The importance of developing the rural market is that it leads to reduced urban burden, economic growth, jobs, improved living standards, and balanced development.
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一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
TMU毕业证假文凭【微信95270640】（多伦多都会大学毕业证成绩单本科学历）Q微信95270640(补办TMU学位文凭证书)多伦多都会大学留信网学历认证怎么办理多伦多都会大学毕业证成绩单精仿本科学位证书硕士文凭证书认证Seneca College diplomaoffer,Transcript办理硕士学位证书造假多伦多都会大学假文凭学位证书制作TMU本科毕业证书硕士学位证书精仿多伦多都会大学学历认证成绩单修改制作，办理真实认证、留信认证、使馆公证、购买成绩单，购买假文凭，购买假学位证，制造假国外大学文凭、毕业公证、毕业证明书、录取通知书、Offer、在读证明、雅思托福成绩单、假文凭、假毕业证、请假条、国际驾照、网上存档可查！
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可办理以下真实多伦多都会大学存档留学生信息存档认证：
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留学本科/硕士毕业证书成绩单制作流程：
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留信网认证的作用:
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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Rural marketing
- 2. Flow of Contents Why Companies go rural? The 4P’s and 4A’s Mass Media Rural Marketing Strategy Problems in Rural Marketing Suggestions for Rural Marketing Key Takeaways Examples
- 3. RURAL MARKETING 658669 Villages, 604 districts, 700 million people, a myriad of languages and a host of traditions. The real Bharat. Explore the rural markets, Do Not exploit them.
- 4. Why Companies go rural? Saturated urban markets A huge untapped market Rising disposable incomes
- 5. The 4P’s and 4A’s of the Rural Marketing Product Price Place /Distribution Promotion Therefore all these aspects, especially 4A’s impact and increase the sales and visibility of their respective products in rural markets. Availability Affordability Acceptability Awareness
- 7. VIDEO ON WHEELS Mass Media (Conventional)
- 8. Print Radio Cinema Theatres WOM Mass Media (Conventional)
- 9. PUPPETRY HAATS AND MELAS Traditional Media (Non Conventional)
- 10. Traditional Media (Non Conventional) WALL PAINTINGS
- 11. Folk Theatre Demonstrations Post Cards & Posters Booklet / Calendars Traditional Media (Non Conventional)
- 12. Rural Marketing Strategy • Best promotion and quality perception. • Easy-Way Communication especially for Rural Market . • Changing Pattern of Rural Customers. • Promoting Products and Services with right person in Case of Celebrity Endorsement . • Patriotism with Products and Services . • Promoting Indian Sports Team.
- 13. Three stages of rural marketing The Planning Stage The execution & implementation stage The Feedback Stage
- 14. Problems in Rural Marketing •Deprived People and Deprived Markets •Lack of proper communication facilities •Low Levels of Literacy •Prevalence of spurious Brands •Transportation and warehousing •Ineffective distribution channels •Languages and diversity in culture •Dispersed markets
- 15. Some of the leading companies must delivery vans in rural areas for resolving the distribution problems. The companies must take care about the recruitment & selection of sales persons who are willing to work in rural areas. {local language & patience} With reference to marketing communication in rural areas the companies should use the organized media- mix policy. Rural people need awareness classes & demonstrations for better understanding 20 May 2015 Suggestions for Rural Marketing in India
- 16. The rural marketing in India is quite fascinating and challenging. Large scope for the marketers. Improvement in infrastructure and reach promise a bright future for those intending to go rural. Rural market is not exploited completely and is yet to be explored. 20 May 2015 Key Takeaways
- 17. Examples - Asian paints Sale of Distemper in rural villages by Asian paints 65 % Unorganized market in the rural areas Low pricing in the market – Rs. 16 -20 Uniform Quality • Asian Paints Strategy Introduction of character Gattu Wall painting strategy Opinion leaders Gram sewaks, postmen and womans groups
Editor's Notes
- Now when Asian Paints wanted to come out with its Distemper, there were already local competitors in the market (About 65% of the distemper market is still unorganized in the rural areas). These local products were priced at about Rs.14 to Rs. 20 per kg and quality was far from uniform. How does Asian paint penetrate this market? How does it differentiate itself from competition? Quite obviously, quality and uniformity would be the two selling points of the product. But Asian Paints wanted to stress on the quality. So they decided to price the distemper at Rs. 24 per kg. But Asian Paints needed people to try out their new, higher priced paint. So they painted a few of the village wells, schools and panchayat areas with a social message. Next, they took 1 kg samples of the distemper to opinion leaders' houses. Of course, the opinion leaders had to buy at least one more kg of distemper in order to complete painting the house. Asian Paints also concentrated on promoting the new distemper through gram-sevaks, postmen, women's groups and patwaris.