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Porter’s Five Forces Tool
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Objective of this document 
Save timeand make the difference by using a Porter’s Five Forces tool in editablePowerPoint slides created by former Deloitte and McKinseymanagement consultants and talented designers 
“ 
”
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Document Tips and Tricks 
You can group or ungroup the components of a diagram by following the steps below: 
1.Select the whole diagram 
2.Click right 
3.Click on “Group” or “ungroup” 
You can change the size of a diagram by following the steps below: 
1.Select the whole diagram 
2.Click right 
3.Click on “Group” 
4.Select the diagram 
5.Drag one of the corner while you keep your finger on “shift” to maintain the diagram proportion 
You can add some shadow or other picture effects to your diagram by following the steps below: 
1.Select the whole diagram 
2.Copy and paste it as a picture 
3.Click on “Format” and “Picture Style” 
4.Test and choose the picture style you prefer
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Porter’s Five Forces tool 
Objective 
Click here to download the editable PowerPoint version at www.slidebooks.com
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Bargaining power of Suppliers 
Bargaining power of Buyers 
Threat of new entrants 
Threat of Substitute products 
Porter’s Five Forces tool 
Description 
If the number of new entrants increases, the profit for all firms in the industry will tend to decrease 
The ability of customers to put pressure may force the firms in the industry to decrease their price 
The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives 
Suppliers of raw materials, components, labor, and services to the firm can be a source of power which may result in an increase of the costs for all firms in the industry 
Intensity of competitive rivalry
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Rivalry 
• British Airways 
• British Midland 
• Dan Air 
Bargaining power of Suppliers 
• Fuel companies 
• Aircraft companies 
• Labor 
• Catering suppliers 
Bargaining power of Buyers 
• Business travelers 
• Pleasure travelers 
Threat of new entrants 
• Foreign airlines 
• National airlines 
• New companies 
Threat of Substitute products 
•Bus, Rail, Car 
•Video conferencing 
Porter’s Five Forces tool 
Example for an international airline
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Rivalry 
•Insert your own text 
Bargaining power of Buyers 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Threat of new entrants 
•Insert your own text 
Threat of Substitute products 
•Insert your own text 
Porter’s Five Forces tool 
Template 
Bargaining power of Suppliers 
•Insert your own text 
•Insert your own text 
•Insert your own text
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Porter’s Five Forces tool 
Template 
•Insert a more comprehensive description 
Bargaining power of Suppliers 
•Insert a more comprehensive description 
Bargaining power of Buyers 
•Insert a more comprehensive description 
Rivalry among firms 
•Insert a more comprehensive description 
Threat of Substitute products 
•Insert a more comprehensive description 
Threat of new entrants
9 
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Porter’s Five Forces tool 
Template 
Rivalry 
•Insert your own text 
Threat of new entrants 
•Insert your own text 
Bargaining power of Suppliers 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Bargaining power of Buyers 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Threat of Substitute products 
•Insert your own text 
Click here to download the editable PowerPoint version at www.slidebooks.com
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www.slidebooks.com 
Porter’s Five Forces tool 
Template 
Rivalry 
•Insert your own text 
Threat of new entrants 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Bargaining power of Suppliers 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Bargaining power of Buyers 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Threat of Substitute products 
•Insert your own text 
•Insert your own text 
•Insert your own text
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Porter’s Five Forces tool 
Template 
Rivalry 
Insert your own text 
Threat of new entrants 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Threat of Substitute products 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Bargaining power of Buyers 
•Insert your own text 
•Insert your own text 
•Insert your own text 
Bargaining power of Suppliers 
•Insert your own text 
•Insert your own text 
•Insert your own text
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Bargaining power of buyers 
Porter’s Five Forces 
Intensity of competitive rivalry 
Bargaining power of suppliers 
Threat of new entrants 
Threat of substitute products
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Bargaining power of buyers 
Diagram Template 
Intensity of competitive rivalry 
Bargaining power of suppliers 
Threat of new entrants 
Threat of substitute products 
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Bargaining power of buyers 
Bargaining power of suppliers 
Competitive rivalry 
Threat of substitute products 
Threat of new entrants 
Decrease attractiveness 
Increase attractiveness 
Neutral 
Bubble Chart Template 
Total Industry Attractiveness+ + + + 
AA+
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0 
1 
2 
3 
4 
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Intensity ofcompetitiverivalry 
Bargainingpower ofsuppliers 
Threat ofsubstituteproducts 
Bargainingpower of buyers 
Threat of newentrants 
Industry Attractiveness 
Industry Attractiveness 
Spider Chart Template 
Click here to download the editable PowerPoint version at www.slidebooks.com
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•Insert a more comprehensive description 
Bargaining power of Suppliers 
•Insert a more comprehensive description 
Bargaining power of Buyers 
•Insert a more comprehensive description 
Rivalry among firms 
•Insert a more comprehensive description 
Threat of Substitute products 
•Insert a more comprehensive description 
Threat of new entrants 
Text Template
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Table & Harvey Balls Template 
Insert your own text 
Description 
Impact 
Five Forces 
Threat of new entrants 
Insert your own text 
Threat of substitute products 
Insert your own text 
Bargaining power of suppliers 
Insert your own text 
Bargaining power of buyers 
Insert your own text 
Competitive rivalry 
Click here to download the editable PowerPoint version at www.slidebooks.com
18 
Rivalry 
Insert your own text 
Threat of new entrants 
•Insert your own text 
Threat of Substitute products 
•Insert your own text 
Bargaining power of Buyers 
•Insert your own text 
Bargaining power of Suppliers 
•Insert your own text 
Text & Arrow Template
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Sphere Template 
Competitive rivalry 
Intensity of competitive rivalry 
Bargaining power of buyers 
Threat of substitute products 
Bargaining power of suppliers 
Threat of new entrants 
Insert your own text 
Insert your own text 
Insert your own text 
Insert your own text 
Insert your own text 
Click here to download the editable PowerPoint version at www.slidebooks.com
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Fish Bone Template 
Competitive rivalry 
Industry Attractiveness 
Bargaining power of buyers 
Threat of substitute products 
Bargaining power of suppliers 
Threat of new entrants 
Insert your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text 
Your own text
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Porter’s Five Forces tool 
Sources of information 
Sources of information 
Michael E. Porter. "The Five Competitive Forces that Shape Strategy", Harvard Business Review, January 2008, p.86-104 
Kevin P. Coyne and Somu Subramaniam, "Bringing discipline to strategy", The McKinsey Quarterly, 1996, Number 4, pp. 14-25 
Werner Felt, B. (1984), A resource-based view of the firm, Strategic Management Journal, Vol. 5, (April-June): pp. 171-180 
Michael Simkovic, Competition and Crisis in Mortgage Securitization 
Michael Porter, Nicholas Argyres, Anita M. McGahan, "An Interview with Michael Porter", The Academy of Management Executive 
Click here to download the editable PowerPoint version at www.slidebooks.com
22 
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Click here to download the comprehensive and editable PowerPoint and Excel version at www.slidebooks.com

Porter’s Five Forces Templates

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    2 www.slidebooks.com Objectiveof this document Save timeand make the difference by using a Porter’s Five Forces tool in editablePowerPoint slides created by former Deloitte and McKinseymanagement consultants and talented designers “ ”
  • 3.
    3 www.slidebooks.com DocumentTips and Tricks You can group or ungroup the components of a diagram by following the steps below: 1.Select the whole diagram 2.Click right 3.Click on “Group” or “ungroup” You can change the size of a diagram by following the steps below: 1.Select the whole diagram 2.Click right 3.Click on “Group” 4.Select the diagram 5.Drag one of the corner while you keep your finger on “shift” to maintain the diagram proportion You can add some shadow or other picture effects to your diagram by following the steps below: 1.Select the whole diagram 2.Copy and paste it as a picture 3.Click on “Format” and “Picture Style” 4.Test and choose the picture style you prefer
  • 4.
    4 www.slidebooks.com Porter’sFive Forces tool Objective Click here to download the editable PowerPoint version at www.slidebooks.com
  • 5.
    5 www.slidebooks.com Bargainingpower of Suppliers Bargaining power of Buyers Threat of new entrants Threat of Substitute products Porter’s Five Forces tool Description If the number of new entrants increases, the profit for all firms in the industry will tend to decrease The ability of customers to put pressure may force the firms in the industry to decrease their price The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives Suppliers of raw materials, components, labor, and services to the firm can be a source of power which may result in an increase of the costs for all firms in the industry Intensity of competitive rivalry
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    6 www.slidebooks.com Rivalry • British Airways • British Midland • Dan Air Bargaining power of Suppliers • Fuel companies • Aircraft companies • Labor • Catering suppliers Bargaining power of Buyers • Business travelers • Pleasure travelers Threat of new entrants • Foreign airlines • National airlines • New companies Threat of Substitute products •Bus, Rail, Car •Video conferencing Porter’s Five Forces tool Example for an international airline
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    7 www.slidebooks.com Rivalry •Insert your own text Bargaining power of Buyers •Insert your own text •Insert your own text •Insert your own text Threat of new entrants •Insert your own text Threat of Substitute products •Insert your own text Porter’s Five Forces tool Template Bargaining power of Suppliers •Insert your own text •Insert your own text •Insert your own text
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    8 www.slidebooks.com Porter’sFive Forces tool Template •Insert a more comprehensive description Bargaining power of Suppliers •Insert a more comprehensive description Bargaining power of Buyers •Insert a more comprehensive description Rivalry among firms •Insert a more comprehensive description Threat of Substitute products •Insert a more comprehensive description Threat of new entrants
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    9 www.slidebooks.com Porter’sFive Forces tool Template Rivalry •Insert your own text Threat of new entrants •Insert your own text Bargaining power of Suppliers •Insert your own text •Insert your own text •Insert your own text Bargaining power of Buyers •Insert your own text •Insert your own text •Insert your own text Threat of Substitute products •Insert your own text Click here to download the editable PowerPoint version at www.slidebooks.com
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    10 www.slidebooks.com Porter’sFive Forces tool Template Rivalry •Insert your own text Threat of new entrants •Insert your own text •Insert your own text •Insert your own text Bargaining power of Suppliers •Insert your own text •Insert your own text •Insert your own text Bargaining power of Buyers •Insert your own text •Insert your own text •Insert your own text Threat of Substitute products •Insert your own text •Insert your own text •Insert your own text
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    11 www.slidebooks.com Porter’sFive Forces tool Template Rivalry Insert your own text Threat of new entrants •Insert your own text •Insert your own text •Insert your own text Threat of Substitute products •Insert your own text •Insert your own text •Insert your own text Bargaining power of Buyers •Insert your own text •Insert your own text •Insert your own text Bargaining power of Suppliers •Insert your own text •Insert your own text •Insert your own text
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    12 Bargaining powerof buyers Porter’s Five Forces Intensity of competitive rivalry Bargaining power of suppliers Threat of new entrants Threat of substitute products
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    13 Bargaining powerof buyers Diagram Template Intensity of competitive rivalry Bargaining power of suppliers Threat of new entrants Threat of substitute products Click here to download the editable PowerPoint version at www.slidebooks.com
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    14 Bargaining powerof buyers Bargaining power of suppliers Competitive rivalry Threat of substitute products Threat of new entrants Decrease attractiveness Increase attractiveness Neutral Bubble Chart Template Total Industry Attractiveness+ + + + AA+
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    15 0 1 2 3 4 5 Intensity ofcompetitiverivalry Bargainingpower ofsuppliers Threat ofsubstituteproducts Bargainingpower of buyers Threat of newentrants Industry Attractiveness Industry Attractiveness Spider Chart Template Click here to download the editable PowerPoint version at www.slidebooks.com
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    16 •Insert amore comprehensive description Bargaining power of Suppliers •Insert a more comprehensive description Bargaining power of Buyers •Insert a more comprehensive description Rivalry among firms •Insert a more comprehensive description Threat of Substitute products •Insert a more comprehensive description Threat of new entrants Text Template
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    17 Table &Harvey Balls Template Insert your own text Description Impact Five Forces Threat of new entrants Insert your own text Threat of substitute products Insert your own text Bargaining power of suppliers Insert your own text Bargaining power of buyers Insert your own text Competitive rivalry Click here to download the editable PowerPoint version at www.slidebooks.com
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    18 Rivalry Insertyour own text Threat of new entrants •Insert your own text Threat of Substitute products •Insert your own text Bargaining power of Buyers •Insert your own text Bargaining power of Suppliers •Insert your own text Text & Arrow Template
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    19 Sphere Template Competitive rivalry Intensity of competitive rivalry Bargaining power of buyers Threat of substitute products Bargaining power of suppliers Threat of new entrants Insert your own text Insert your own text Insert your own text Insert your own text Insert your own text Click here to download the editable PowerPoint version at www.slidebooks.com
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    20 Fish BoneTemplate Competitive rivalry Industry Attractiveness Bargaining power of buyers Threat of substitute products Bargaining power of suppliers Threat of new entrants Insert your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text Your own text
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    21 www.slidebooks.com Porter’sFive Forces tool Sources of information Sources of information Michael E. Porter. "The Five Competitive Forces that Shape Strategy", Harvard Business Review, January 2008, p.86-104 Kevin P. Coyne and Somu Subramaniam, "Bringing discipline to strategy", The McKinsey Quarterly, 1996, Number 4, pp. 14-25 Werner Felt, B. (1984), A resource-based view of the firm, Strategic Management Journal, Vol. 5, (April-June): pp. 171-180 Michael Simkovic, Competition and Crisis in Mortgage Securitization Michael Porter, Nicholas Argyres, Anita M. McGahan, "An Interview with Michael Porter", The Academy of Management Executive Click here to download the editable PowerPoint version at www.slidebooks.com
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    22 www.slidebooks.com Clickhere to download the comprehensive and editable PowerPoint and Excel version at www.slidebooks.com