1. BRANDING
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Brand
statement
Identification
Social factors
Functionality
Strategic
planning
Advertising and
promotion
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Market
research
BRANDING
Marketing
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COMPANY NAME
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2. BRANDING
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COMPANY NAME
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3. BRANDING
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COMPANY NAME
PRESENTER NAME
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4. BRANDING
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BRAND STATEMENT
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SOCIAL FACTORS & TARGET USERS
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FUNCTIONALITY
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MARKETING PLAN & ADVERTISING
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COMPANY NAME
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5. BRANDING
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Concept
Vision
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Idea
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COMPANY NAME
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6. BRANDING
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COMPANY NAME
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7. BRANDING
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Desire
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Which feeling is the
customer searching for?
Personal or practical?
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Identification
•
•
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How does our product
satisfy that desire?
How is our product
unique?
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Purchase
•
Trust towards product and
company?
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COMPANY NAME
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8. BRANDING
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Value
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9. BRANDING
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Desire
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Identification
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Outsour
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User
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Purchase
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COMPANY NAME
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10. BRANDING
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2
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COMPANY NAME
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11. BRANDING
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COMPANY NAME
PRESENTER NAME
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