Branding Process Deliverables by Jelingu Creates
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Your Brand is not Everything You Say it is, it's Everything Your Customers Say it is. Let's Discuss The Branding Process Deliverables Explained by Jelingu Creates.
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Brand positioning & strategy
Positioning involves designing an offer to occupy a distinct place in customers' minds. Successful positioning requires understanding where a brand is positioned in customers' perceptions and developing strategies accordingly. It also relies on market segmentation, formulation of a positioning statement aligned with promotional objectives, and establishing a distinct brand image in competitive markets. Positioning can be functional, focusing on features and benefits, or expressive/symbolic, emphasizing emotional associations. Repositioning changes a brand's status versus competitors in response to market changes. Successful positioning and repositioning examples include Virgin Airways emphasizing experience, Michelin emphasizing authority, GE focusing on sustainability, and Old Spice targeting younger customers with a fresher image.
Positioning strategies in marketing
Positioning involves designing a company, brand, product, or person to occupy a distinctive place in the target market's mind. It is based on customer experiences and perceptions rather than just advertising. Marketers use pricing, promotion, distribution, and advertising to maximize their positioning strategy. Positioning should be simple, creative, and unique. There are different bases for positioning, including attributes, benefits, technology, user categories, competitors, and leadership versus follower status. Repositioning and de-positioning are also strategies. Positioning can be measured using perceptual mapping, surveys, and statistical techniques.
Brand development
The document discusses brand development for a company seeking a competitive advantage. It outlines a process to define the company's brand identity, positioning, culture, and visual appearance. This includes analyzing perceptions of the company, developing a brand vision and values, ensuring employee alignment, and creating branding materials like logos, websites and advertisements. The goal is to clearly communicate the brand's message and differentiation to stakeholders.
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The document discusses the product life cycle of the Maruti 800 car in India. It describes the various stages the car went through: introduction from 1983-1986 when it was launched as the cheapest car; growth from 1987-1996 as sales increased and new features were added; maturity from 1997-2002 when competitors entered and the Alto was launched; and decline from 2002 to present as sales fell due to competition. It also analyzes the Maruti 800 on the BCG matrix, showing it transitioned from a star to a cash cow to a dog over its life cycle in the Indian market.
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This 25-page e-book offers:
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Product, Services, and Branding Strategy
This chapter discusses product, service, and branding strategies. It covers classifying products as consumer or industrial goods, and as convenience, shopping, specialty or unsought items. The key decisions companies make regarding their product lines, mixes and individual products are explained. The major elements of branding strategy are defined, including brand positioning, name selection, sponsorship, and development. Four characteristics that make services different to market - intangibility, inseparability, variability and perishability - are identified. Additional product issues around social responsibility, international marketing and decision-making are also highlighted.
Pricing product-pricing-strategies
The document discusses various pricing strategies used by companies. It describes strategies for pricing new products, such as market skimming pricing and market penetration pricing. It also discusses strategies for pricing multiple products, adjusting prices based on customers or locations, using promotions, and setting international prices. The goal is to maximize profits by understanding how to effectively set and adjust prices.
New Product Development Strategy
The document outlines the key steps in new product development: idea generation, product screening, concept testing, business and financial analysis, product development, test marketing, and commercialization. It then discusses three key factors for effective product development according to research: 1) having a high-quality new product process with early customer input and go/kill decision points, 2) clear communication of a new product strategy and goals, and 3) allocating adequate resources like people, time and funding for new products.
Product life cycle
The document discusses the product life cycle, which consists of four stages: introduction, growth, maturity, and decline. Each stage is characterized by different sales volumes, costs, profits, and marketing objectives. The introduction stage involves building product awareness at high costs and negative profits. Growth sees rapidly rising sales through expanded distribution and lower prices. Maturity reaches peak sales with efforts to maximize profits and defend market share. Finally, decline has falling sales and profits as the product is phased out.
Product life cycle
The document discusses the product life cycle of marketing management. It begins by introducing the four stages of a product's life cycle: introduction, growth, maturity, and decline. It then provides examples like 3D TVs in the introduction stage and tablets in the growth stage. For each stage, it outlines the typical characteristics like low sales and high costs in introduction and rapidly rising sales in growth. Finally, it discusses implications of the product life cycle concept for assessing opportunities, threats, and adjusting marketing strategies.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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Free Website + Digital Marketing Services
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Coimbatore,Tamilnadu.
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- 1. DELIVERABLES OF THE BRANDING PROCESS By Jelingu Creates
- 2. • Extract the essential elements that currently define your brand. Become aware of challenges, opportunities, strengths and weaknesses as you audit the state of your business. During this phase we collect all the vital data needed for strategy. BRAND RESEARCH
- 3. • Your brand is not everything you say it is, it's everything your customers say it is. Get to know your buyer persona so you can personalize your brand's communications and messaging to resonate with your ideal customer. BUYER PERSONA RESEARCH
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- 5. • Define the intangibles of what makes your brand stand out. Such as, voice, tone, mission, vision, value proposition, purpose in business, positioning, differentiation, and much more. This is where we begin to narrow the focus on defining your brand. BRAND DEFINITION BRAND STRATEGY • Company culture • Ethos • Brand story
- 6. • Bring your brand to life by applying defined strategies to the alignment of your visual identity. Here we execute the design of your logo, visual guidelines, and other foundational creative assets to begin visually inspiring. IDENTITY DESIGN
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