Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed. This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0. To the best of our knowledge, all pictures used are Creative Commons and have been attributed. Please contact us on Twitter if you have any questions or would like a copy of the presentation.

1. Social Media Overview Practical Information and Why You Should Care Kishor Social Media Conference

2. About the presenters Debra Askanase Creative Director and Social Strategist, Community Organizer 2.0 Former nonprofit executive director, program director, business strategist. Talia Klein Director of Community and Social Media, Sparkeo.com Formerly community manager at Metacafe and product manager at several international companies.

3. Post-presentation resources All referenced material is stored on Delicious.comhttp://delicious.com/tag/kishorjeru http://www.flickr.com/photos/crystaljingsr/3915514724/in/set-72157622354789320/

4. Social Media Is… http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/

5. A platform for conversation http://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/

6. Encourages group conversation http://www.flickr.com/photos/crystaljingsr/3915516040/in/set-72157622354789320/

7. Utilizes the Power of Weak Ties http://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/

8. Is organic and emergent http://www.flickr.com/photos/eelssej_/524781662/ http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/

9. Includes viral elements http://www.flickr.com/photos/kalmirage/1904699001/

10. Communication Collaboration Multimedia Entertainment Reviews and Opinions

11. The old way is static

12. The old way is static

13. The old way is static

14. The old way is static

15. The new way is dynamic

16. The new way is dynamic

17. The new way is dynamic

18. The new way is dynamic

19. The new way is dynamic

20. Why should you care about social media? http://www.flickr.com/photos/maclover/4319538262/

21. Because, contrary to what your mother told you to avoid Everyone’s doing it!

22. First – a bit of history: Number of years to reach 50 million users Radio - 38 years TV - 13 years Internet - 4 years Facebook - Added 100 million users in less than 9 months Sources: United Nations Cyberschoolbus Document and Mashable

23. 90% of people trust recommendations by people they know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/

24. 70% of consumers trust recommendations of consumers they don’t know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/

25. Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email (Nielsen Report, Global Faces and Networked Places, 2009)

26. Time spent on social networks and blogging sites is growing at over 3 times the rate of overall Internet growth (Nielsen Report, Global Faces and Networked Places, 2009) (Nielsen Report, Global Faces and Networked Places, 2009)

27. Consequently, social networks and blogs are taking away from the share of time held by other sectors

28. Social media is democratizing communications, making it all-to-all instead of one-to-all “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch http://www.flickr.com/photos/9359358@N06/2402909122/

29. 2/3 of the GLOBAL population visits social networks Social Media Trends 2006-2008 Source: Universal McCann Comparative Study on Social Media Trends, 2008 http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

30. 2/3 of the GLOBAL population visits social networks (Nielsen Report, Global Faces and Networked Places, 2009) http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

31. Estimated worldwide audience: 625 million http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/

32. Estimated worldwide audience: 625 million That’s 1 in 13! http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/

33. Social networking continues to lead http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/ … while other activities are stagnating

34. Social media adoption (Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)

35. Social networking demographics http://www.emarketer.com/Article.aspx?R=1007484

36. Social networking demographics http://www.emarketer.com/Article.aspx?R=1007484

37. Old news: “If Facebook were a country, it would be the 8th most populated in the world” - Mark Zuckerberg, Facebook Founder, Jan 7, 2009.

38. Old news: “If Facebook were a country, it would be the 8th most populated in the world” - Mark Zuckerberg, Facebook Founder, Jan 7, 2009. New news: It’s number 4

39. Social technographics ladder of engagement http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

40. http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html

41. * 93% of Americans believe that a company should have a presence on social media sites * 85% believe that these companies should use these services to interact with consumers Source: Cone Business in Social Media Study, 2008

42. So listen. And talk. And listen. And talk. And listen.

43. People are talking about your brand right now. Are you listening? http://www.flickr.com/photos/crystaljingsr/3914728401/in/set-72157622354789320/

44. So what should you do? http://www.flickr.com/photos/crystaljingsr/3915514014/in/set-72157622354789320/

45. Figure out your social media goals http://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/

46. Define a strategy http://www.flickr.com/photos/crystaljingsr/3914731337/in/set-72157622354789320/

47. Define your ROI http://www.flickr.com/photos/crystaljingsr/3915515098/in/set-72157622354789320/

49. Twitter Search

50. Blogs

51. Technorati

52. Google Blog Search

53. Forums

54. RSS

55. Google Alerts

56. Social Mentions http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/

57. Set the conversation free. Don’t try to control it. http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/

58. Most importantly, DO NOT assume social media will solve your problems. http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/

59. Most importantly, DO NOT assume social media will solve your problems. It won’t. http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/

60. Don’t sit back and wait for things to happen. http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/

61. Don’t sit back and wait for things to happen. They won’t. http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/

63. Help retain customers

64. Increase word of mouth exposure

65. Reach a large, potentially infinite, audience

67. Social media case studies

68. Social media helps businesses succeed http://www.emarketer.com/Article.aspx?R=1006930,

69. Social media helps businesses succeed http://www.emarketer.com/Article.aspx?R=1006930,

70. Social media helps businesses succeed http://www.emarketer.com/Article.aspx?R=1006930,

71. Social media helps businesses succeed

72. It’s all connected Blog YouTube Twitter Facebook Website

75. Where is social media heading? http://www.flickr.com/photos/crystaljingsr/3915514588/in/set-72157622354789320/

77. Universal search is a game changer

78. Universal search is a game changer

79. Thank You! debra@communityorganizer20.com @askdebratalia@sparkeo.com @TalTalK