Overview of Social Media: Trends, Stats, and What It's All About

Social Media Overview
Practical Information and
Why You
Should Care
Kishor Social Media Conference

About the presenters
Debra Askanase
Creative Director and Social Strategist,
Community Organizer 2.0
Former nonprofit executive director, program director, business strategist.
Talia Klein
Director of Community and Social Media, Sparkeo.com
Formerly community manager at Metacafe and product manager at several international companies.

Post-presentation resources
All referenced material is stored on Delicious.comhttp://delicious.com/tag/kishorjeru
http://www.flickr.com/photos/crystaljingsr/3915514724/in/set-72157622354789320/

Social Media Is…

A platform for conversation

Encourages group conversation

Utilizes the Power of Weak Ties
http://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/

Is organic and emergent
http://www.flickr.com/photos/eelssej_/524781662/

Includes viral elements
http://www.flickr.com/photos/kalmirage/1904699001/

Communication
Collaboration
Multimedia
Entertainment
Reviews and Opinions

The old way is static

The new way is dynamic

Why should you care about social media?
http://www.flickr.com/photos/maclover/4319538262/

Because, contrary to what your mother told you to avoid
Everyone’s doing it!

First – a bit of history:
Number of years to reach 50 million users
Radio -
38 years
TV -
13 years
Internet -
4 years
Facebook -
Added 100 million users in less than 9 months
Sources: United Nations Cyberschoolbus Document and Mashable

90% of people trust recommendations by people they know
(Nielsen report, Global Advertising: Consumers
Trust Real Friends and Virtual Strangers the Most, 2009

70% of consumers trust recommendations of
consumers they don’t know
(Nielsen report, Global Advertising: Consumers
Trust Real Friends and Virtual Strangers the Most, 2009

Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email
(Nielsen Report, Global Faces and Networked Places, 2009)

Time spent on social networks and blogging sites is growing at over
3 times the rate of overall Internet growth

Consequently, social networks and blogs are taking away from the share of time held by other sectors

Social media is democratizing communications, making it all-to-all instead of one-to-all
“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch
http://www.flickr.com/photos/9359358@N06/2402909122/

2/3 of the GLOBAL population visits social networks
Social Media Trends 2006-2008
Source: Universal McCann Comparative Study on Social Media Trends, 2008
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

2/3 of the GLOBAL population visits social networks
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php

Estimated worldwide audience: 625 million
http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/

Estimated worldwide audience: 625 million
That’s 1 in 13!
http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/

Social networking continues to lead
… while other activities are stagnating

Social media adoption
(Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)

Social networking demographics
http://www.emarketer.com/Article.aspx?R=1007484

Old news: “If Facebook were a country, it would be the 8th most populated in the world”
- Mark Zuckerberg, Facebook Founder, Jan 7, 2009.

Old news: “If Facebook were a country, it would be the 8th most populated in the world”
- Mark Zuckerberg, Facebook Founder, Jan 7, 2009.
New news: It’s number 4

Social technographics ladder of engagement
http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html

* 93% of Americans believe that a company should have a presence on social media sites
* 85% believe that these companies should use these services to interact with consumers
Source: Cone Business in Social Media Study, 2008

So listen.
And talk.
And listen.
And talk.
And listen.

People are talking about your brand right now. Are you listening?

So what should you do?

Figure out your social media goals

Define a strategy

Define your ROI

Listen and get into the conversations
Twitter
Twitter Search
Blogs
Technorati
Google Blog Search
Forums
RSS
Google Alerts
Social Mentions

Set the conversation free. Don’t try to
control it.

Most importantly, DO NOT assume
social media will solve your problems.

Most importantly, DO NOT assume
social media will solve your problems.
It won’t.

Don’t sit back and wait for things to happen.

Don’t sit back and wait for things to happen.
They won’t.

What social media CAN do:
Improve customer service
Help retain customers
Increase word of mouth exposure
Reach a large, potentially infinite, audience
Increase transparency

Social media case studies
Conclusion: It doesn’t have to cost a lot of money.
Conclusion: Social media isn’t all about ROI, but financial profit can happen.
Conclusion: Be friendly, real, and honest.
A great personality helps.

Social media case studies

Social media helps businesses succeed
http://www.emarketer.com/Article.aspx?R=1006930,

Social media helps businesses succeed

It’s all connected
Blog
YouTube
Twitter
Facebook
Website

Where is social media heading?

Universal search is a game changer

Thank You!
debra@communityorganizer20.com @askdebratalia@sparkeo.com @TalTalK

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Overview of Social Media: Trends, Stats, and What It's All About

by Debra Askanase on Feb 18, 2010

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