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Overview of Social Media: Trends, Stats, and What It's All About

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Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed. …

Putting social media history, trends, and usage in perspective for businesses getting started. This overview of social media also includes ways that businesses are using social media to succeed.

This was developed jointly by Talia Klein @TalTalk of Sparkeo.com, and Debra Askanase @asdebra of Community Organizer 2.0.

To the best of our knowledge, all pictures used are Creative Commons and have been attributed.

Please contact us on Twitter if you have any questions or would like a copy of the presentation.

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  • Collaboration: Wikipedia, wikis, social bookmarkingMultimedia: photo sharing, video sharing, art sharing, livecasting, podcastingEntertainment: virtual worlds, online gamingReviews and opinions: product reviews, service or entertainment reviews (amazon, yelp epinions, eluna) and Q&A (yahoo answers, linkedin answers)
  • Radio – 38Tv – 13Internet 4Facebook – added 100 mil I less than 9 months
  • Worldwide study of active internet users in 38 countries 2008 – 2009. Only 1% increase in blogging over last year. Uploading to video sharing sites dipped but uploading to social networks climbed ffrom 16.9% to 33%.. 2/3 of users have an online profile.
  • Wave4 Universal McCann study
  • US is 60% of active internet users have an online profile – was 43% last year. While photo sharing and video sharing has stagnated, it has increased in popularity on social networking sites. Example: 76% of social network users upload photos, and 33% upload videos, up from 45% and 16.9%.
  • Transcript

    • 1. Social Media Overview
      Practical Information and
      Why You
      Should Care
      Kishor Social Media Conference
    • 2. About the presenters
      Debra Askanase
      Creative Director and Social Strategist,
      Community Organizer 2.0
      Former nonprofit executive director, program director, business strategist.
      Talia Klein
      Director of Community and Social Media, Sparkeo.com
      Formerly community manager at Metacafe and product manager at several international companies.
    • 3. Post-presentation resources
      All referenced material is stored on Delicious.comhttp://delicious.com/tag/kishorjeru
      http://www.flickr.com/photos/crystaljingsr/3915514724/in/set-72157622354789320/
    • 4. Social Media Is…
      http://www.flickr.com/photos/crystaljingsr/3915512820/in/set-72157622354789320/
    • 5. A platform for conversation
      http://www.flickr.com/photos/crystaljingsr/3915515536/in/set-72157622354789320/
    • 6. Encourages group conversation
      http://www.flickr.com/photos/crystaljingsr/3915516040/in/set-72157622354789320/
    • 7. Utilizes the Power of Weak Ties
      http://www.flickr.com/photos/tierug/3154245590/in/set-72157611999817541/
    • 8. Is organic and emergent
      http://www.flickr.com/photos/eelssej_/524781662/
      http://www.flickr.com/photos/crystaljingsr/3915513242/in/set-72157622354789320/
    • 9. Includes viral elements
      http://www.flickr.com/photos/kalmirage/1904699001/
    • 10. Communication
      Collaboration
      Multimedia
      Entertainment
      Reviews and Opinions
    • 11. The old way is static
    • 12. The old way is static
    • 13. The old way is static
    • 14. The old way is static
    • 15. The new way is dynamic
    • 16. The new way is dynamic
    • 17. The new way is dynamic
    • 18. The new way is dynamic
    • 19. The new way is dynamic
    • 20. Why should you care about social media?
      http://www.flickr.com/photos/maclover/4319538262/
    • 21. Because, contrary to what your mother told you to avoid
      Everyone’s doing it!
    • 22. First – a bit of history:
      Number of years to reach 50 million users
      Radio -
      38 years
      TV -
      13 years
      Internet -
      4 years
      Facebook -
      Added 100 million users in less than 9 months
      Sources: United Nations Cyberschoolbus Document and Mashable
    • 23. 90% of people trust recommendations by people they know
      (Nielsen report, Global Advertising: Consumers
      Trust Real Friends and Virtual Strangers the Most, 2009
      http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
    • 24. 70% of consumers trust recommendations of
      consumers they don’t know
      (Nielsen report, Global Advertising: Consumers
      Trust Real Friends and Virtual Strangers the Most, 2009
      http://www.flickr.com/photos/crystaljingsr/3915515338/in/set-72157622354789320/
    • 25. Social network and blogging sites are now the 4th most popular activity online, even ahead of personal email
      (Nielsen Report, Global Faces and Networked Places, 2009)
    • 26. Time spent on social networks and blogging sites is growing at over
      3 times the rate of overall Internet growth
      (Nielsen Report, Global Faces and Networked Places, 2009)
      (Nielsen Report, Global Faces and Networked Places, 2009)
    • 27. Consequently, social networks and blogs are taking away from the share of time held by other sectors
    • 28. Social media is democratizing communications, making it all-to-all instead of one-to-all
      “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” – Rupert Murdoch
      http://www.flickr.com/photos/9359358@N06/2402909122/
    • 29. 2/3 of the GLOBAL population visits social networks
      Social Media Trends 2006-2008
      Source: Universal McCann Comparative Study on Social Media Trends, 2008
      http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
    • 30. 2/3 of the GLOBAL population visits social networks
      (Nielsen Report, Global Faces and Networked Places, 2009)
      http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
    • 31. Estimated worldwide audience: 625 million
      http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/
    • 32. Estimated worldwide audience: 625 million
      That’s 1 in 13!
      http://www.flickr.com/photos/lumaxart/2364696515/in/set-72157603545124242/
    • 33. Social networking continues to lead
      http://www.flickr.com/photos/crystaljingsr/3915516172/in/set-72157622354789320/
      … while other activities are stagnating
    • 34. Social media adoption
      (Nielsen Report, Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year, 2010)
    • 35. Social networking demographics
      http://www.emarketer.com/Article.aspx?R=1007484
    • 36. Social networking demographics
      http://www.emarketer.com/Article.aspx?R=1007484
    • 37. Old news: “If Facebook were a country, it would be the 8th most populated in the world”
      - Mark Zuckerberg, Facebook Founder, Jan 7, 2009.
    • 38. Old news: “If Facebook were a country, it would be the 8th most populated in the world”
      - Mark Zuckerberg, Facebook Founder, Jan 7, 2009.
      New news: It’s number 4
    • 39. Social technographics ladder of engagement
      http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html
    • 40. http://blogs.forrester.com/groundswell/2009/08/social-technology-growth-marches-on-in-2009-led-by-social-network-sites.html
    • 41. * 93% of Americans believe that a company should have a presence on social media sites
      * 85% believe that these companies should use these services to interact with consumers
      Source: Cone Business in Social Media Study, 2008
    • 42. So listen.
      And talk.
      And listen.
      And talk.
      And listen.
    • 43. People are talking about your brand right now. Are you listening?
      http://www.flickr.com/photos/crystaljingsr/3914728401/in/set-72157622354789320/
    • 44. So what should you do?
      http://www.flickr.com/photos/crystaljingsr/3915514014/in/set-72157622354789320/
    • 45. Figure out your social media goals
      http://www.flickr.com/photos/crystaljingsr/3915512024/in/set-72157622354789320/
    • 46. Define a strategy
      http://www.flickr.com/photos/crystaljingsr/3914731337/in/set-72157622354789320/
    • 47. Define your ROI
      http://www.flickr.com/photos/crystaljingsr/3915515098/in/set-72157622354789320/
    • 48. Listen and get into the conversations
      http://www.flickr.com/photos/crystaljingsr/3915515846/in/set-72157622354789320/
    • 57. Set the conversation free. Don’t try to
      control it.
      http://www.flickr.com/photos/crystaljingsr/3915515628/in/set-72157622354789320/
    • 58. Most importantly, DO NOT assume
      social media will solve your problems.
      http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/
    • 59. Most importantly, DO NOT assume
      social media will solve your problems.
      It won’t.
      http://www.flickr.com/photos/crystaljingsr/3915515202/in/set-72157622354789320/
    • 60. Don’t sit back and wait for things to happen.
      http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/
    • 61. Don’t sit back and wait for things to happen.
      They won’t.
      http://www.flickr.com/photos/crystaljingsr/3914728739/in/set-72157622354789320/
    • 62. What social media CAN do:
      • Improve customer service
      • 63. Help retain customers
      • 64. Increase word of mouth exposure
      • 65. Reach a large, potentially infinite, audience
      • 66. Increase transparency
    • Social media case studies
      Conclusion: It doesn’t have to cost a lot of money.
      Conclusion: Social media isn’t all about ROI, but financial profit can happen.
      Conclusion: Be friendly, real, and honest.
      A great personality helps.
    • 67. Social media case studies
    • 68. Social media helps businesses succeed
      http://www.emarketer.com/Article.aspx?R=1006930,
    • 69. Social media helps businesses succeed
      http://www.emarketer.com/Article.aspx?R=1006930,
    • 70. Social media helps businesses succeed
      http://www.emarketer.com/Article.aspx?R=1006930,
    • 71. Social media helps businesses succeed
    • 72. It’s all connected
      Blog
      YouTube
      Twitter
      Facebook
      Website
    • 73.
    • 74.
    • 75. Where is social media heading?
      http://www.flickr.com/photos/crystaljingsr/3915514588/in/set-72157622354789320/
    • 76.
    • 77. Universal search is a game changer
    • 78. Universal search is a game changer
    • 79. Thank You!
      debra@communityorganizer20.com @askdebratalia@sparkeo.com @TalTalK