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Introduction to SEO Presentation

7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.

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AN INTRODUCTION TO SEO


Presented by:
Chris Bishop, Founder & CEO, 7thingsmedia
January 2013
Contents
•   What is search?
•   How do I rank?
•   How search works?
•   Hints and tips
•   Live demonstrations
•   Questions & answers
Social media
                    SEO
                    PPC
                    Mobile
                    Lead generation
                    International
                    Display
                    Affiliates
LONDON | NEW YORK
Social media
                    SEO
                    PPC
                    Mobile
                    Lead generation
                    International
                    Display
                    Affiliates
LONDON | NEW YORK




                                      What is SEO?
Who are the players?
Global:
Google           88.8%
Bing              4.2%
Baidu             3.5%
Yahoo             2.4%
Ask.com           0.6%
Other             0.5%

United States:
Google           86.3%
Bing              7.3%
Yahoo             3.1%
Facebook          1.4%
Ask.com           0.8%
Other             1.1%
                         Source: Measured against global website traffic reported by Compete,
                         Nielsen-Net, Alexa, seoMoz, StatsCounter - GlobalStats
Paid vs. Organic




    PAID




                   PAID
Ad

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Introduction to SEO Presentation

  • 1. AN INTRODUCTION TO SEO Presented by: Chris Bishop, Founder & CEO, 7thingsmedia January 2013
  • 2. Contents • What is search? • How do I rank? • How search works? • Hints and tips • Live demonstrations • Questions & answers
  • 3. Social media SEO PPC Mobile Lead generation International Display Affiliates LONDON | NEW YORK
  • 4. Social media SEO PPC Mobile Lead generation International Display Affiliates LONDON | NEW YORK What is SEO?
  • 5. Who are the players? Global: Google 88.8% Bing 4.2% Baidu 3.5% Yahoo 2.4% Ask.com 0.6% Other 0.5% United States: Google 86.3% Bing 7.3% Yahoo 3.1% Facebook 1.4% Ask.com 0.8% Other 1.1% Source: Measured against global website traffic reported by Compete, Nielsen-Net, Alexa, seoMoz, StatsCounter - GlobalStats
  • 6. Paid vs. Organic PAID PAID
  • 10. Video
  • 13. Vertical search MAPS PAID PAID ORGANIC
  • 14. How do I rank?
  • 15. It’s how good looking you are!
  • 16. ...how many friends you’ve got
  • 20. How we see a website
  • 21. How Google see a website
  • 22. SEO ranking factors • On page – Content – quality, fresh, keywords – HTML – titles, descriptions, use of headers – Architecture – crawl, speed, URLS – Violations – hidden content, keyword stuffing • Off page – Links - quality – Social – shares, reputation – Trust – authority, history – Personal – location, trust, history
  • 23. SEO ranking factors • Page title – Describe the page – Not homepage – Not product 12345 • URL – Remove the technical mumbo jumbo – ...or at least have it at the end of the URL • Content – Headers • Think headline – Body • Persuasive copy – don’t keyword stuff
  • 24. Title & description • Use your body copy to explain the page – or even use a call to action
  • 25. SEO friendly URLs • http://www.wework.com/index.php?option=com_content&task=view&id+ 3272&ltemid=43 • http://www.wework.com/ny/madison
  • 26. Content • Content is KING • Have you used keywords? • Do your research – Google AdWords Keyword Tool – Google Trends – Google Insights • Freshness e.g. blog
  • 27. TITLE – Men’s Jeans URL – asos.com/men/jeans Click through rates Header: Men’s Jeans Body: Copy about...Men’s Jeans!
  • 29. Anchor text • Google analytics (Keywords) • Google Webmaster Tools • Google Trends
  • 30. Content quality (Panda) • Quality is key – Well written – Engaging – Unique • Duplicate content • Ads above fold • Spam content • Thin content
  • 31. Link quality (Penguin) • Be natural: Branded vs Keyword • Who is linking to you? • Site wide links • Exact anchor text match • Link farms / Paid links
  • 33. 7things to improve your SEO 7things to consider for your SEO today!: 1. Get your house in order 2. Create appealing content – blog, content pages, facts, anecdotes 3. Allow your web viewers to share your content - Especially via social media 4. No duplicate content! 5. Links – and powerful links – brief PR agencies 6. Homepage and deeplinks 7. ....and remember...
  • 34. ...and remember “It’s how good looking 40% you are... ...and how many - good looking - 60% friends you have!”
  • 35. Tools • Google Analytics • Google Webmaster Tools • Google Insights • http://ubersuggest.org/: Scrapes the suggestions from Google for keyword searches - good for finding content ideas / out reach • http://www.seomofo.com/snippet-optimizer.html: Replicates how your listing will appear • https://developers.google.com/speed/pagespeed/insights: Improve your page speed
  • 38. Sources: 7thingsmedia SEO team Compete Nielsen-Net Alexa seoMoz StatsCounter – GlobalStats ComScore Images: Google image search Confidential Information This document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed. All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material. All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.
  • 39. fin. connect: justin.crespo@7thingsmedia.com Business Development Executive 646 568 2055 www.7thingsmedia.com @7thingsmedia Confidential Information This document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed. All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material. All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.

Editor's Notes

  1. a