AN INTRODUCTION TO SEO Presented
by: Chris Bishop, Founder & CEO, 7thingsmedia January 2013

Contents • What is search?
• How do I rank? • How search works? • Hints and tips • Live demonstrations • Questions & answers

Social media SEO PPC Mobile
Lead generation International Display Affiliates LONDON | NEW YORK

Social media SEO PPC Mobile
Lead generation International Display Affiliates LONDON | NEW YORK What is SEO?

Who are the players? Global:
Google 88.8% Bing 4.2% Baidu 3.5% Yahoo 2.4% Ask.com 0.6% Other 0.5% United States: Google 86.3% Bing 7.3% Yahoo 3.1% Facebook 1.4% Ask.com 0.8% Other 1.1% Source: Measured against global website traffic reported by Compete, Nielsen-Net, Alexa, seoMoz, StatsCounter - GlobalStats

Paid vs. Organic
PAID
PAID

Paid vs. Organic
ORGANIC

Paid vs. Organic
10%
90%

Images

Video

Maps (Local)

Shopping

Vertical search MAPS PAID PAID
ORGANIC

How do I rank?

It’s how good looking you
are!

...how many friends you’ve got

How Google works

Click through rates

Google spider

How we see a website

How Google see a website

SEO ranking factors • On
page – Content – quality, fresh, keywords – HTML – titles, descriptions, use of headers – Architecture – crawl, speed, URLS – Violations – hidden content, keyword stuffing • Off page – Links - quality – Social – shares, reputation – Trust – authority, history – Personal – location, trust, history

SEO ranking factors • Page
title – Describe the page – Not homepage – Not product 12345 • URL – Remove the technical mumbo jumbo – ...or at least have it at the end of the URL • Content – Headers • Think headline – Body • Persuasive copy – don’t keyword stuff

Title & description • Use
your body copy to explain the page – or even use a call to action

SEO friendly URLs • http://www.wework.com/index.php?option=com_content&task=view&id+
3272&ltemid=43 • http://www.wework.com/ny/madison

Content • Content is KING
• Have you used keywords? • Do your research – Google AdWords Keyword Tool – Google Trends – Google Insights • Freshness e.g. blog

TITLE – Men’s Jeans URL
– asos.com/men/jeans Click through rates Header: Men’s Jeans Body: Copy about...Men’s Jeans!

Anchor text

Anchor text • Google analytics
(Keywords) • Google Webmaster Tools • Google Trends

Content quality (Panda) • Quality
is key – Well written – Engaging – Unique • Duplicate content • Ads above fold • Spam content • Thin content

Link quality (Penguin) • Be
natural: Branded vs Keyword • Who is linking to you? • Site wide links • Exact anchor text match • Link farms / Paid links

Hints and tips

7things to improve your SEO
7things to consider for your SEO today!: 1. Get your house in order 2. Create appealing content – blog, content pages, facts, anecdotes 3. Allow your web viewers to share your content - Especially via social media 4. No duplicate content! 5. Links – and powerful links – brief PR agencies 6. Homepage and deeplinks 7. ....and remember...

...and remember “It’s how good
looking 40% you are... ...and how many - good looking - 60% friends you have!”

Tools • Google Analytics •
Google Webmaster Tools • Google Insights • http://ubersuggest.org/: Scrapes the suggestions from Google for keyword searches - good for finding content ideas / out reach • http://www.seomofo.com/snippet-optimizer.html: Replicates how your listing will appear • https://developers.google.com/speed/pagespeed/insights: Improve your page speed

Live demonstrations

Questions & answers

Sources: 7thingsmedia SEO team Compete
Nielsen-Net Alexa seoMoz StatsCounter – GlobalStats ComScore Images: Google image search Confidential Information This document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed. All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material. All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.

fin. connect: justin.crespo@7thingsmedia.com Business Development
Executive 646 568 2055 www.7thingsmedia.com @7thingsmedia Confidential Information This document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed. All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material. All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.