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A short introduction into Social Media for Rotary Club MBV (2010)
This document discusses the rise of social media and its impact on society. It covers how social media has changed how people interact and share information online through individual profiles, communities, and conversations. Various social media channels are explored, including social networks like Hyves and Facebook, blogging, and media sharing platforms. Statistics are provided on user bases and behaviors on these channels. Examples show how organizations can create a presence and engage with audiences on social media.
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A short introduction into Social Media for Rotary Club MBV (2010)
- 1. Social Media anintroduction for Rotary Club Midden Betuwe Valburg @erwinelling erwin@totalexperience.nl
- 2. The times theyare a-changin’ http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
- 3. Do you remember yourfirst cellphone? http://www.flickr.com/photos/ndrwfgg/437667718/
- 4. What was theimpact of cellphones? http://www.flickr.com/photos/splorp/64027565/
- 5. Have cellphones changedsociety? http://www.flickr.com/photos/ebotunes/2934158531/
- 6. and vice versa? http://www.flickr.com/photos/jordansangerman/3622750500/
- 7. Technology changes society andsociety changes technology http://www.flickr.com/photos/sveinhal/2514332781/
- 8. Your old roadis rapidly agin’ - Bob Dylan http://www.flickr.com/photos/topsy/188144452/
- 9. Think about thechanges Social Media bring... and do not focus on technology!
- 10. Leaving ‘the decadeof information’ http://www.flickr.com/photos/smaku/2313867724/
- 11. Entering ‘the decadeof people’ http://www.flickr.com/photos/joeshlabotnik/305410323/
- 12.
- 13. Online identity my music,my presentations, my career, my thoughts!
- 14. Online identity my music,my presentations, my career, my thoughts!
- 15. Online identity my music,my presentations, my career, my thoughts!
- 16. Online identity my music,my presentations, my career, my thoughts!
- 17. Online identity my music,my presentations, my career, my thoughts!
- 18. Personal and companybranding e.g. Robert Scoble, Microsoft
- 19. Communities and tribes http://www.flickr.com/photos/dunechaser/103723419/
- 20. e.g. consumers helpingconsumers
- 21. e.g. a communityfor air travelers by KLM Air France
- 22. e.g. a communityfor members of a fitness club
- 23. even a communityfor Rotary members!
- 24. It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
- 25. Social media ismainstream http://www.flickr.com/photos/matthewfield/2306001896/
- 26. Social media ismainstream Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
- 27. Social media ismainstream Your boss Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
- 28. Social media ismainstream Your boss Your neighbour Your co-worker http://www.flickr.com/photos/matthewfield/2306001896/
- 29. About the socialmedia revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
- 30.
- 31. Exploration of thesocial media landscape
- 32. Channel categories 1. Socialnetworks 2. Blogging 3. Media
- 33. 1. Social Networks Hyves,Facebook, LinkedIn, ...
- 35. Hyves online personal profiles platformfor relational interaction largest Dutch social network
- 36. Stats 9,4 million users 56%women 6,5 billion monthly pageviews average age 29
- 37. Interaction Connect online aswell as offline
- 38. Interaction Connect online aswell as offline
- 39. Interaction Connect online aswell as offline
- 40. Dutch Government Campaign 7 million views within 7 days
- 41. Recruitment what is thejob really like on a day-to-day basis
- 42.
- 43. LinkedIn online business profiles platformfor networking platform for recruitment
- 44. Stats 56 million usersas of January ’10 28% senior executives the Netherlands: • ranks #14 in January ’10 • approx. 1,6 million users
- 45.
- 46. Platform for Networking Stayup-to-date of what happens in your network
- 47. Platform for networking Communitiesformed around events and topics
- 48. Company Branding Increased visibilityand targeting for your company
- 49.
- 50.
- 51.
- 52. Group and companyBlogs
- 53.
- 55. Stats 50 million users 9million users added each month 150 million visits 80% use is mobile
- 56. Activity Stream Twitter isless about who you are
- 57. Fitness on Twitter Connectingthrough thought leadership
- 58. Executives on Twitter Personal/CompanyBranding, customer interaction etc.
- 59. 3. Media Youtube, Flickr,Slideshare, ...
- 61. Stats 1 billion viewsa day 700K views a minute #2 site in the Netherlands
- 62. Royal Dutch NavyBranded Channel Example
- 63. 3M’s Branded Channel Campaignswith support for competitions
- 64.
- 65. @erwinelling erwin@totalexperience.nl