Social Media for Fire & Rescue Services

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Presentation to FirePRO conference 13/10/10 on how Fire and Rescue comms depts can use online social stuff.

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  • Social Media for Fire & Rescue Services

    1. 1. How to get the most from social media <ul><li>Dave Briggs </li></ul><ul><li>Community Evangelist </li></ul><ul><li>www.learningpool.com </li></ul>
    2. 3. <ul><li>@davebriggs </li></ul><ul><li>[email_address] </li></ul><ul><li>www.davepress.net </li></ul>
    3. 4. <ul><li>The benefits office to Number 10 in 5 years... </li></ul><ul><li>...and a blog. </li></ul>http://www.flickr.com/photos/downingstreet/3045344571/
    4. 5. <ul><li>Communicating </li></ul><ul><li>Socialising </li></ul><ul><li>Working </li></ul><ul><li>Playing </li></ul>Change is happening
    5. 8. <ul><li>People demanding it </li></ul><ul><li>Can’t afford not to </li></ul>Need for change
    6. 9. Open government <ul><li>Transparency </li></ul><ul><li>Participation </li></ul><ul><li>Collaboration </li></ul>
    7. 10. Consumerisation of technology
    8. 11. Mainframes Minicomputers Microcomputers Web / Mobile
    9. 12. Smaller, more personal.
    10. 13. <ul><li>So, what is digital engagement? </li></ul>http://www.flickr.com/photos/takomabibelot/4373062612/
    11. 14. <ul><li>Cognitive surplus, anyone? </li></ul>http://www.flickr.com/photos/poptech2006/2969510044/
    12. 15. <ul><li>100 million hours </li></ul><ul><li>200 billion hours </li></ul>http://www.flickr.com/photos/maddi/2432148351/
    13. 16. <ul><li>£5,500 </li></ul><ul><li>£153,516 </li></ul>http://en.wikipedia.org/wiki/Atheist_Bus_Campaign
    14. 18. The toolkit <ul><li>Go where people are </li></ul><ul><li>Right tool for the right crowd </li></ul>
    15. 31. Getting started <ul><li>Listen </li></ul><ul><li>Acknowledge </li></ul><ul><li>Create </li></ul><ul><li>Share </li></ul>
    16. 32. Activity needs to be embedded in <ul><li>Policy </li></ul><ul><li>Strategy </li></ul><ul><li>Process </li></ul><ul><li>Structure </li></ul><ul><li>… but keep it light </li></ul>
    17. 34. It’s not about tools, it’s about being <ul><li>Open </li></ul><ul><li>Collaborative </li></ul><ul><li>Transparent </li></ul><ul><li>Co-operative </li></ul>
    18. 35. More than anything <ul><li>Be bold </li></ul><ul><li>Be human </li></ul><ul><li>Be relentlessly positive </li></ul>
    19. 36. http://www.flickr.com/photos/blackbeltjones/3365682994/

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