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Ideas for establishing a social
media strategy
Anne Mims Adrian aadrian@auburn.edu
Rhonda Conlon rconlon@ncsu.edu
Jerry T...
“Today, if you're not staying
current with Web 2.0 technologies'
impact on business, then you're
just not staying current....
“Friends, it (social media) keeps us
relevant.” Andy Kleinschmidt




            flickr.com/photos/liewcf/3547134847/
Adoption Curve & Phases

Initial Discovery (2006-2007)
Hype & Experimentation (2008-2009)
Failure & Disappointment (2010)
...
Where to begin?
Pick 1, 2, or 3.
Facebook

More than 2 billion photos uploaded
to the site each month.


facebook.com/press/info.php?statistics Retrieved 1...
Facebook

14+ million videos uploaded each month.

2+ billion pieces of content (web links,
news stories, blog posts, note...
Facebook

The fastest growing demographic is
those 35 years old and older.


facebook.com/press/info.php?statistics Retrie...
Facebook

People who use mobile devices to
access Facebook are almost 50% more
active on Facebook than non-mobile
users.

...
Facebook

More than 180 mobile operators in 60
countries working to deploy and
promote Facebook mobile products.

facebook...
Twitter stats
3 million - Tweets/day (March
2008)

Tuesday – most popular day

techcrunch.com/2008/04/29/end-of-speculatio...
Twitter stats
Twitter is the fastest growing
752% increase in 2008.




www.mashable.com
Twitter stats
In 2009, 18 million US adults
accessed Twitter on any platform at
least monthly.


emarketer.com/Article.asp...
Twitter stats
   Usage will reach 26 million US adults
   in 2010.


Inside Twitter An In-Depth Look Inside the Twitter Wo...
Twitter stats
   92.4% of Twitter users follow fewer
   than 100 other Twitter users.

Inside Twitter An In-Depth Look Ins...
What is the point?




http://www.flickr.com/photos/skipnclick/2945026921/
Go where the people
are



        flickr.com/photos/mcgarry/111003432/
Wikipedia



75,000 active contributors
13 million articles
65 million 2009 monthly visitors
 on
thefuturebuzz.com/2009/01...
YouTube

70 million – videos (March 2008)
95.4 million – videos (May 2009)


13 hours - amount of video uploaded every min...
Blogosphere
 346 million – people read blogs
 (comScore March 2008)
 900,000 - average number of blog
 posts in a 24 hour ...
Some of the time,
forget traditional
concepts behind
traditional media,
education, &
marketing.


     flickr.com/photos/y...
Define who are community
members
Define who is core customer /client /
community member

Why would they
care

Create perso...
Define your goals




Look for & define a higher purpose
flickr.com/photos/tomoski/2688883653
Set your
 priorities
 based on
 your
 values


flickr.com/photos/seekoh/1225991680/
Ask and Listen




 flickr.com/photos/joyoflife/23724427/
What is being said on the
web google.com/alerts

Google Alerts
Know what people are
saying search.twitter.com/

Twitter Searches
Take a poll

Ask a question ..
in Twitter or …
on your blog or …
in a video
                    Poll resides on Joe
      ...
Evaluate with new
assumptions




flickr.com/photos/goldberg/1376718557/
Participate




Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/
Get Transparent




flickr.com/photos/einaros/3453909796/
Be Real




flickr.com/photos/gillat/3483112515/
Utilize the help and
expertise of others
images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
Write for SEO & clients


           Learn to understand &
           write for Search Engine
           Optimization.

  ...
Social media
                             provides
                             flexibility,
                             ...
Social media
                              provides
                              timeliness,
                            ...
Also social media provides

Multi-purposing
Publishing in new forms
More productivity
Being found by different audiences
T...
Also social media provides

"...a one-on-one" feeling in a large
group setting. It's the best of both
worlds."
Floyd Daven...
Try
                                           Explore
                                            Learn

                ...
Choose the right tool.




                                            Adapt as tools
                                    ...
References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/

Hunt, Tara, The Whuffie Factor

Kl...
Resources

Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

O...
Resources

Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o

Common Craft Blogs in Plain E...
Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.




Ideas for Social Media Strategy by
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Ideas for Social Media Strategy for Southern Rural Development Center

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This presentation was adapted from the National eXtension Conference http://www.slideshare.net/aafromaa/introducing-ideas-for-social-media-strategy

Please read the notes. More ideas, concepts, and references are given in the notes.

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Ideas for Social Media Strategy for Southern Rural Development Center

  1. 1. Ideas for establishing a social media strategy Anne Mims Adrian aadrian@auburn.edu Rhonda Conlon rconlon@ncsu.edu Jerry Thomas thomas.69@osu.edu Special thanks to Floyd Davenport & Andy Kleinschmidt November 3, 2009 Presented at Southern Rural Development Center Board Meeting www.slideshare.net/aafromaa
  2. 2. “Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  3. 3. “Friends, it (social media) keeps us relevant.” Andy Kleinschmidt flickr.com/photos/liewcf/3547134847/
  4. 4. Adoption Curve & Phases Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015) socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png
  5. 5. Where to begin? Pick 1, 2, or 3.
  6. 6. Facebook More than 2 billion photos uploaded to the site each month. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  7. 7. Facebook 14+ million videos uploaded each month. 2+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  8. 8. Facebook The fastest growing demographic is those 35 years old and older. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  9. 9. Facebook People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  10. 10. Facebook More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products. facebook.com/press/info.php?statistics Retrieved 10/1/2009
  11. 11. Twitter stats 3 million - Tweets/day (March 2008) Tuesday – most popular day techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage- numbers/ & sysomos.com/insidetwitterr World
  12. 12. Twitter stats Twitter is the fastest growing 752% increase in 2008. www.mashable.com
  13. 13. Twitter stats In 2009, 18 million US adults accessed Twitter on any platform at least monthly. emarketer.com/Article.aspx?R=1007271
  14. 14. Twitter stats Usage will reach 26 million US adults in 2010. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
  15. 15. Twitter stats 92.4% of Twitter users follow fewer than 100 other Twitter users. Inside Twitter An In-Depth Look Inside the Twitter World emarketer.com/Article.aspx?R=1007271
  16. 16. What is the point? http://www.flickr.com/photos/skipnclick/2945026921/
  17. 17. Go where the people are flickr.com/photos/mcgarry/111003432/
  18. 18. Wikipedia 75,000 active contributors 13 million articles 65 million 2009 monthly visitors on thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
  19. 19. YouTube 70 million – videos (March 2008) 95.4 million – videos (May 2009) 13 hours - amount of video uploaded every minute thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers- stats/ &thefuturebuzz.com/2009/07/10/future-marketing-trends/
  20. 20. Blogosphere 346 million – people read blogs (comScore March 2008) 900,000 - average number of blog posts in a 24 hour period 77% - active Internet users read blogs thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
  21. 21. Some of the time, forget traditional concepts behind traditional media, education, & marketing. flickr.com/photos/yourdon/2715599454/
  22. 22. Define who are community members Define who is core customer /client / community member Why would they care Create personas flickr.com/photos/cambodia4kidsorg/202143037/
  23. 23. Define your goals Look for & define a higher purpose flickr.com/photos/tomoski/2688883653
  24. 24. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
  25. 25. Ask and Listen flickr.com/photos/joyoflife/23724427/
  26. 26. What is being said on the web google.com/alerts Google Alerts
  27. 27. Know what people are saying search.twitter.com/ Twitter Searches
  28. 28. Take a poll Ask a question .. in Twitter or … on your blog or … in a video Poll resides on Joe Posnanski blog joeposnanski.com/JoeBlog/
  29. 29. Evaluate with new assumptions flickr.com/photos/goldberg/1376718557/
  30. 30. Participate Become part of the community flickr.com/photos/davidkohlmeyer/3393520471/
  31. 31. Get Transparent flickr.com/photos/einaros/3453909796/
  32. 32. Be Real flickr.com/photos/gillat/3483112515/
  33. 33. Utilize the help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
  34. 34. Write for SEO & clients Learn to understand & write for Search Engine Optimization. Learn to write for the community.
  35. 35. Social media provides flexibility, efficiency, & scalability. flickr.com/photos/yourdon/2675323741/
  36. 36. Social media provides timeliness, responsiveness, inclusiveness, & opportunities for innovation http://www.facebook.com/home.php#/eatsmart
  37. 37. Also social media provides Multi-purposing Publishing in new forms More productivity Being found by different audiences Timely reporting & problem solving Content developed by many (we are not the only experts)
  38. 38. Also social media provides "...a one-on-one" feeling in a large group setting. It's the best of both worlds." Floyd Davenport Iowa State Cooperative Extension flickr.com/photos/yourdon/4049950966/
  39. 39. Try Explore Learn “This ... is ridiculously simple.” Andy Kleinschmidt flickr.com/photos/coyotejack/2566090619/
  40. 40. Choose the right tool. Adapt as tools & environments change. flickr.com/photos/geishaboy500/100043823/
  41. 41. References Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmap globalhumancapital.org/?p=675 Why Are Marketers So Bad At Measuring Social Media? blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring- social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
  42. 42. Resources Beginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Ohio Farm Bureau Social Media Guide http://ofbf.org/uploads/social-media-guide.pdf Find Extension colleagues in social media http://people.extension.org Intel Social Media Guidelines http://www.intel.com/sites/sitewide/en_US/social-media.htm
  43. 43. Resources Common Craft Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
  44. 44. Creative Commons Attribution-Noncommercial- Share Alike 3.0 United States License. Ideas for Social Media Strategy by Anne Mims Adrian, Rhonda Conlon, and Jerry Thomas is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .

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