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Social Media for Business


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Finding it hard to sell social media to the boss? This comprehensive presentation is full of the facts that support why social media is becoming a mainstream business tool. Did you know that more than 40% of Australian businesses gain new customers through social networks?

Published in: Technology, Business
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Social Media for Business

  1. GROW YOUR BRAND’S ECOSYSTEMSocialMediafor Business to brought you by
  2. yand the wa e mwe consu media
  3. Phone Smartphone Letter eMail Seminar Webinar CAIRNS Queensland Fertility Group’s Network of Care Welcome to 1800 111 IVF [483] Queensland TOWNSVILLE Fertility Group MACKAY BRISBANE IPSWICH TOOWOOMBA For more information on clinic and specialist locations or Queensland Fertility Group’s regular public information events visit Public Information 1800 111 IVF [483] Brisbane Mackay Auchenflower (Wesley Hospital), Capalaba, City, Everton Park, South Bank, Springfield Lakes T [07] 4965 6500 QFG-COMM-PI-001 10-03-2011 T 1800 111 IVF [483] Toowoomba Cairns T [07] 4638 5243 T [07] 4041 2400 Townsville Ipswich T [07] 4772 8900 T [07] 4638 5243 eNews Brochure Website Newsletters eNewslettersNewspaper Online News Social Socialising Networking Books eBooks
  4. eNewsThey communicate, socialise, access news, shop, research andengage with businesses through multiple digital platforms, andmany of these are on the go (iPads and Smartphones).
  5. socialsphere
  6. For many companies,social media is an importantpart of their marketing plan.
  7. In Australia 26% of businesses have set aside a portion of their marketing budget to social networking activities [Source: Community Engine]
  8. $$ $ broadcast $$ blogs $ print social media outdoor radio digitalSome companies are even shifting budgetfrom traditional to new media to betterconnect and engage with their audience.
  9. Australian businesses are becomingmore connected 25% 17% 10%More than a quarter ofAustralian businesses nowhave a Facebook page,17% have a Twitter page and10% have a YouTube channel.[Source: Community Engine]
  10. And seeing results:40%Overof Australian businesses gainnew customers through social networks.[Source: Regus Survey]
  11. How willsocial mediabenefit your business?
  12. Your business can: Get valuableHave customer control build feedbackof your social your brand and engagementecosystem and increase brand awareness
  13. Your business can:Benefit from s t of all, it’ word of mouth Bescommunication amongst FRElEely p etyour customers and com ! me asureable
  14. Never before have you been able toupon real time activity about your brand.
  15. You can deliverbetter customer serviceturn customers into powerful brand advocatesand super boost yourbrand awarenessto existing and new audiences.
  16. Let’s share the statistics:The world spends over110 billionminutes on social networks and blog sites.That equates to 22% of all time online![Source: Nielsen]
  17. And Australians are spending more time on social media sitesthan any other country!
  18. As of 2011, Facebook has The500 million 35+ now represents more than 30% of the demographic entire userbaseactive users – that’s about ... 1 13 in every people on Earth 50% of users log in 74% every dayThe 18-24 in 2010-11demographicgrew the fastest:
  19. There are Every day106 million 300,000accounts on Twitter users join Twitter55 milliontweets are published every day 45% 55%Twitter’s search engine gets600 million queries every day
  20. Every day YouTube exceeds2 billion viewsThe average person spends15 minutes a dayon the site
  21. There are100 millionactive LinkedIn usersThe average age is25-45
  22. Let’s get localAustralia has more than of Australians now own one9,000,000active Facebook users 2 in5 Nearly75% of Australian internet users visit Facebook online Australians are now70% interacting with companies via visit social networking sites YouTube 43%34% visit Did you know? In the world, more than Twitter 200 million people access Facebook from their phone of Australians own a Smartphone proving we are becoming connected consumers of social networking, news, shopping, etc [Sources: Nielson & Regus Survey 2011]
  23. ? ? ? ? ? ? ? ? ? ? ?Social mediais becoming an increasinglyimportant role inconsumer decision making.
  24. 50%of Australian businesses agreethat if they do not employsocial media theyrisk losing touchwith their customers. [Source: Community Engine]
  25. 70% of all Australian businesses intendedto conduct some form ofsocial media activity in 2010(compared to 40% in 2008). [Source: Community Engine]
  26. Welcome to Brio World.Brio Group’s DESIGN4 ng & Positioning S ami tr a dN powerful teg B ran lture & Language Dev u el y opm dC en an , Print & Digital D Br p aign esi t m gn Ca Iden tity & Style Guid e divisions d lin an es Br ign Tra O Des diti / SE t en Soc o na l pm elopment & n Architecture imedia Animatio Strat ial Media Strateg aign Develo & Digital Mar Copywriting DIGITAL egic Planning & PR Camp ation e D ev ult ital M orm ies Dig bsit ketcombine our strategic Inf ing We Me dia ng Planning & Buyi Ca onand creative minds to mp aign uti Br S t r a t e g y & E xe c g Br an an dC nin en t omm lan dE unication P pm xpe lo rien eve ce Assessment & Dproduce your completesocial media toolkit. ADVERTISING
  27. Social MediaStrategy
  28. Social MediaPolicy
  29. Social Media Set-Up& Custom Page Design + Integration with your website and digital marketing initiatives
  30. ContentCalendars
  31. Social MediaTraining
  32. k Faceboo Tweets, dates, status up ates. dIn UpdContent LinkeExecution your ticket to adventure Spare Ti cket Wall Info Welcome Photos Competi tions We Free Tick your ticket to adventure Spare Tic Challen Free Tic ges Fri ket days Fridtoyous!ticket et ket Wow, go to win we’re lov ay r enture adv crashing Katy Per of a local ry ticket ing your s! Great video clip s and see stage? Pre work! Wh ing just tty gutsy at do you how far right? Do think of you’d Sally tak n’t forge Sally’s da es over t to enter nce- I crashe local dan your vid da ce stage eo! moves to local dancing to win win! Ch compet tix! eck out itio my video! n with my best Katy Per ry your ticket to adventure Spare Tic ket OMG at Suncor everyone p availab , there’s before the le at ww five ticket next pe w.sparet s to the rson do sold-ou es! .au. Get t Usher in quick concert to nab the your ticket to adventure Spare Tic m ket Did au? There you know launching It’s a new hottest are loads events Au of buyer stralia-w it’s free s itching ide. to list a to get the ticket at reticket. soon to buy, , easy and ir hands com. sel fun way on ticket to Austra l or share tickets s to the Spare Ti lia-wide your ticket to adventure sporting, eve Spare Tic music, the nts like festivals ke best perfo t So, what did you Spare Tic atre, mo cket and mo vies, ket re! rmance? think of List you We rated the ARIA’ r tickets Washing s last nig SpareTick on ton’s rau ht? Who the brand new Maree O’D nchy live rocked the with cas and con onnell Lov act! h buyers todbuyers or challen nect mu sic. Too bad it was ed the ARI ay! ge A’s Powderfing - who doesn’ er’s last t love a www.spar perform bit of Aus Christine ance on sie tele :( m/sparet shoes, she Earl Loved Ang Got a spa icket still rocks! us and Juli ). a Stone re ticket sell? Wa (even if she didn’t nt cheap to wear tickets? or free “Like” us discover to It’s free your ticket to adventure the new Spare Tic to buy, way ti is Julia S cket Friday! An ket Want sell and Why not to see the tickets. share accept a bronco’s challenge last game ta d handing won 2 ti rkey! Check o the winner over a car instead. , but do Janet Pog fun and ton of be We’ve go n’t have orelc, Juli Starkey, easy cha er. Easy!! t tickets the cash? Lee Wallis a ut up for gra ckets to llenge at: Check ou 6 other Katy Perr why she bs for sim frie and t other tic Spare Tic nds like http://t SpareTick reticket. kets you ply ket can nab et is the best plac y... for a sell and share tic kets to co e to buy, 4:50pm Sep 10t h via Ho otSuite 22hl festivals, ncerts, Julia Sta shows, te rke dude wan y Wow, is tha footy, th nnis, crick We’re lov ts to sha t for re his tick real? I just che eatre an et, ing your to Coldpl ets d it out cke d more. win Katy video cli Spare Tic ay for a and som Pe ps and se ket Hi Juli bottle of e your ticket of a local rry tickets! Wh to adventure get tickets a! wine! eing just to the coo You’re spot on. stage? ht at do ho the fun lest eve At Spareti For exclus tp://tiny.c you think of Sa w far you’d go me 4:50pm ticket, wan thod (challenge nts by the traditio you ive access Sep 10t h via Ho c/b22hl lly’s danc to !). group as ts to catch Chris Shaun, who has nal method (cas can discount to cheap, otSuite e-crashin much as and the listed his h) or ed, last m OMG ev g of wine! Pretty coo he does - and all band wit h someon Coldplay spare free ticke inute an eryone, your ticket to adventure l right? Rho you nda@Spar have to do is buy e who dig s the ts regist d even Suncorp there’s fiv Spare Tic ket eTicket him a bot er your in av e tickets tle www.sp terest at them be ailable at www. to the so areticke fore the sparetick ld-out Us and you’ 4:50pm next pe rson do her conc ll be the Sep 10t h via Ho es! http . Get ert at first to kn otSuite ://tiny.c in quick to nab when we ow Did you c/b22hl ’ve launch kn ed. There ar ow it’s free to lis e loads the hotte of buyers t a ticket at ww st events itching to w.sp 4:50pm Australi get their Register no Sep 10t h via Ho otSuite a-wide. http://tin hands on ticke ? w www.spare ! ts to So, what l did you best perfo rmance? think of the ARIA u http://tin We rated ’s las Washing t night? Who ro 4:50pm l ton’s ra cked the Like us on Sep 10t h via Ho otSuite unchy liv e act! Want to se /spareticket not acce e the bronco’s las pt t game, simply ha a challenge ins but don’ nding ov tead t have th 4:50pm Sep 10t er a carto . We’ve got tic e cash? Why h via Ho n of beer kets up otSuite . http:// for grab s for b22hl
  33. Let us help you maximise yoursocial media activityto ensure the best returnon yourdigital investment.
  34. and you’ll feel confidentyou’re getting the best& exposure engagementwith your fans
  35. Social Media for businessAre you ready?