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Making social mediawork for youDr Bex Lewis, Research Fellow in Social Media andOnline Learning, CODEC, Durham UniversityT...
http://digital-fingerprint.co.uk/tag/digitalparenting/
Image Credit: Seed Resources
Source: Netcasters
Source: Netcasters
"If you want to build a presence in the social mediaplatform, then you need to be present."- @unmarketing
http://youtu.be/d0Y33WSf5Kg
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
Let’s have a little “CONVERSE”ationImage Credit: Stockfresh
Image Credit: Landingnet.co.uk
http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about -and for millions of people across ...
Push/Pull Media…Image Credit: Stockfresh
What’s it good for?• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations•...
https://twitter.com/Natwivity
https://twitter.com/biblesummary
http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
RT: The Power of the RetweetImage Credit: Twitter.com
You may also commonly see….•MT•HTImage Credit: Stockfresh
Trending Topics: 17:05, 21/6/13
• Use the 160 character biowell…–Who–When–WhatManage ExpectationsImage Credit: Stockfresh
http://hootsuite.com/
http://www.slideshare.net/drbexl/twitter-13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
http://www.slideshare.net/drbexl/daily-twitter-workout
Image Credit: Edited from SXC.Hu
Who might read it?• God• Parents• ‘The kids’• The newspaper• Your worst enemyImage Credit: Stockfresh
What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
AuthenticityImage Credits: Seed Resources/ @digitalfprint
Values?
Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
https://www.facebook.com/drbexl
Image Credit: via Andrew Flynn
Facebook functions in ministry?• Encourage Community– Whole (life) Church– Groups (e.g. 20s30s)• Give others insights into...
The power of ‘Like’
‘Amongst Friends…’http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
https://www.facebook.com/TheBibleUBS
https://www.facebook.com/TheBibleUBS/info
BigBible: Page
Facebook Insights
BigRead: Group
Event
• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf• http://digital-fingerprin...
https://www.facebook.com/help/
A handful of other tools…Image Credit: iStockphoto
PreachingHow might our approachto preaching change ifwe understand that wehave two audiences –the faithful who sit closeto...
Blogging?Image Credit: Biz.com
World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
http://pinterest.com/bigbible/bible-verses/
Don’t forget…Image Credit: Stockfresh
Agree a (flexible) Social Media PolicyImage credit: SXC.Hu
http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running thro...
http://bigbible.org.uk/2012/10/evangelism-through-story/Image Credit: Andrew Flynn
Human Beings at Machines,not “are machines”Image Credit: http://www.sxc.hu/photo/192333
Principles of Good Engagement• Be interesting• Be encouraging• Be active• Be helpful• Be authenticImage Credit: Stockfresh
Notice my images…?Image Credit: iStockphoto
Image Sources, e.g.• FREE• Flickr Creative Commons:http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbsto...
@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/Image Credit: iStockPhotohttp://j.mp/nmtrainbrum
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Making social media work for you nm think - brum

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Making social media work for you nm think - brum

  1. 1. Making social mediawork for youDr Bex Lewis, Research Fellow in Social Media andOnline Learning, CODEC, Durham UniversityThis work is licensed under a CreativeCommons Attribution 3.0 Unported License.Hashtag: #NMTrain@drbexl @digitalfprint @bigbiblehttp://j.mp/nmtrainbrum
  2. 2. http://digital-fingerprint.co.uk/tag/digitalparenting/
  3. 3. Image Credit: Seed Resources
  4. 4. Source: Netcasters
  5. 5. Source: Netcasters
  6. 6. "If you want to build a presence in the social mediaplatform, then you need to be present."- @unmarketing
  7. 7. http://youtu.be/d0Y33WSf5Kg
  8. 8. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
  9. 9. Let’s have a little “CONVERSE”ationImage Credit: Stockfresh
  10. 10. Image Credit: Landingnet.co.uk
  11. 11. http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
  12. 12. Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about -and for millions of people across theglobe that is faith.• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
  13. 13. Push/Pull Media…Image Credit: Stockfresh
  14. 14. What’s it good for?• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing pithy statements/quotes• Being “polemical”Image Credit: Stockfresh
  15. 15. https://twitter.com/Natwivity
  16. 16. https://twitter.com/biblesummary
  17. 17. http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
  18. 18. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
  19. 19. RT: The Power of the RetweetImage Credit: Twitter.com
  20. 20. You may also commonly see….•MT•HTImage Credit: Stockfresh
  21. 21. Trending Topics: 17:05, 21/6/13
  22. 22. • Use the 160 character biowell…–Who–When–WhatManage ExpectationsImage Credit: Stockfresh
  23. 23. http://hootsuite.com/
  24. 24. http://www.slideshare.net/drbexl/twitter-13863450
  25. 25. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
  26. 26. http://www.slideshare.net/drbexl/daily-twitter-workout
  27. 27. Image Credit: Edited from SXC.Hu
  28. 28. Who might read it?• God• Parents• ‘The kids’• The newspaper• Your worst enemyImage Credit: Stockfresh
  29. 29. What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
  30. 30. AuthenticityImage Credits: Seed Resources/ @digitalfprint
  31. 31. Values?
  32. 32. Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  33. 33. https://www.facebook.com/drbexl
  34. 34. Image Credit: via Andrew Flynn
  35. 35. Facebook functions in ministry?• Encourage Community– Whole (life) Church– Groups (e.g. 20s30s)• Give others insights into‘church life’ e.g. photo sharing• Offer pastoral care– *Youth: PM’s, CC parents/anotherleader in• Advertise Events
  36. 36. The power of ‘Like’
  37. 37. ‘Amongst Friends…’http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  38. 38. https://www.facebook.com/TheBibleUBS
  39. 39. https://www.facebook.com/TheBibleUBS/info
  40. 40. BigBible: Page
  41. 41. Facebook Insights
  42. 42. BigRead: Group
  43. 43. Event
  44. 44. • http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc• http://www.slideshare.net/drbexl/facebook-13863451
  45. 45. https://www.facebook.com/help/
  46. 46. A handful of other tools…Image Credit: iStockphoto
  47. 47. PreachingHow might our approachto preaching change ifwe understand that wehave two audiences –the faithful who sit closeto us and a broaderpublic, listening-in froma distance?Image Credit: SXC.Hu
  48. 48. Blogging?Image Credit: Biz.com
  49. 49. World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
  50. 50. http://pinterest.com/bigbible/bible-verses/
  51. 51. Don’t forget…Image Credit: Stockfresh
  52. 52. Agree a (flexible) Social Media PolicyImage credit: SXC.Hu
  53. 53. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running through committees,endless drafts and approval processes to get aresponse out there can cause far more damagethan good. As long as you have taken the timeto assess the situation and can take a rational,respectful tone in your response, even anawkward response is OK to start with, and buysyou time to continue to respond to theproblem.
  54. 54. http://bigbible.org.uk/2012/10/evangelism-through-story/Image Credit: Andrew Flynn
  55. 55. Human Beings at Machines,not “are machines”Image Credit: http://www.sxc.hu/photo/192333
  56. 56. Principles of Good Engagement• Be interesting• Be encouraging• Be active• Be helpful• Be authenticImage Credit: Stockfresh
  57. 57. Notice my images…?Image Credit: iStockphoto
  58. 58. Image Sources, e.g.• FREE• Flickr Creative Commons:http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbstock.com• http://seedresources.com (3 a week)• http://www.freebibleimages.org• PAID• http://stockfresh.com/• http://iStockPhoto.comImage Credit: Stockfresh
  59. 59. @drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/Image Credit: iStockPhotohttp://j.mp/nmtrainbrum

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