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Carrying the Banner Reinventing News on Your University Website @radiofreegeorgy georgycohen.com meetcontent.com Georgiana Cohen, Tufts University SUNYCUAD #sunycuad June 9, 2011
Who am I?
Who am I?
Who am I?
Why am I here?
Why am I here?
*** TUFTS NOW SCREENSHOT ***
    Problems
    Problems
	Team
	Team
	Goal
	Goal http://www.flickr.com/photos/nayrb7/539876343/
[object Object]
 Present and deliver them well	Goal
http://www.flickr.com/photos/andybeatty/2715799788/
http://www.flickr.com/photos/uber-tuber/2509891233/
[object Object]
 Not dynamic
 Unclear sense of audience
 Inconsistent quality
 Stuck in the 20th centuryhttp://www.flickr.com/photos/uber-tuber/2509891233/
The State of Print and Electronic Publications in Higher Ed (December 2010) ,[object Object]
 Yet only 38% say their budget for electronic publications has increased over the past two years (vs. 42% in 2009 and 44% in 2007!),[object Object]
Examples of bad higher ed news sites
Examples of bad higher ed news sites
http://fourchapters.com/2010/03/word-time-potemkin-village/
1999 https://www.mediabistro.com/10000words/nostalgia-11-retro-news-website-homepages_b3518
1996 https://www.mediabistro.com/10000words/nostalgia-11-retro-news-website-homepages_b3518
Our approach
“A New Model for New News” Mission for the digital marketplace: (developed in 2008) Create content that will satisfy a  full range of consumers’ news needs  and then build the links that will connect  people to the relevant news they seek. http://www.ap.org/newmodel.pdf
People have different expectations when they go online. Readers seek up-to-the-minute information in a media-rich environment … Putting a publication on the web offers new opportunities to communicate with people beyond your core audience … Online publications must be optimized to help people find you. Claire Napier and Dan Woychick, Feb. 24, 2010
Key Concepts ,[object Object]
 Stock and flow
 Organizational woes
 Content types
 e.g. the press releasehttp://www.flickr.com/photos/uber-tuber/2509891233/
News discovery “A New Model for New News” (2008) http://www.ap.org/newmodel.pdf
News discovery Mission for the digital marketplace: Create content that will satisfy a  full range of consumers’ news needs  and then build the links that will connect  people to the relevant news they seek. http://www.ap.org/newmodel.pdf
News discovery Valeria Maltoni: Conversation Agent, Nov. 14, 2010 “The study also concluded that the fragmentation of the news channels and delivery models, as well as the user experience are by and large disappointing…. http://www.flickr.com/photos/rightee/2703215957/
News discovery “Except for the channels are not alone the delivery mechanism. Especially when we're talking about newer generations of consumers, people and their social graphs are the last mile.” http://www.flickr.com/photos/rightee/2703215957/
Stock and Flow “The master metaphor for media today” Robin Sloan Snark Market, Nov. 2010 “Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist… http://www.flickr.com/photos/lululemonathletica/5001738548/
Stock and Flow “Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.” http://www.flickr.com/photos/lululemonathletica/5001738548/
Organizational Woes Central News Office http://www.flickr.com/photos/davegray/5429335705/
Organizational Woes Central News Office
Organizational Woes Central News Office http://www.flickr.com/photos/anhonorablegerman/5604470991/
Content Types What is the place of… ,[object Object]
 Live chats, Instagram, Storify
 user generated contentWhat is the role of… ,[object Object],How do we make content… ,[object Object],For  Immediate  Release:
Content Types What is a press release in the age of the social  web? For  Immediate  Release:
Content Types Do things ever really  end on the social web? For  Immediate  Release:
Solutions
Major Media as Analog
Tell Better Stories Stories http://www.flickr.com/photos/umjanedoan/497411169/
Holistic Approach Holistic Approach http://www.flickr.com/photos/grongar/4451489113/
New Angles Be creative http://www.flickr.com/photos/18016623@N00/3666990528/
Stats, Stats, Stats
Look Sharp Design http://www.flickr.com/photos/myklroventine/3230231844/
Innovate New channels And content  types
Get Interactive Interactivity http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
Go Real-Time
Role of Social Media Social Media  Distribution And monitoring
News as Landing Page http://www.flickr.com/photos/argenberg/184104386/
Cross-Channel Integration Integrate Across channels http://en.wikipedia.org/wiki/File:Sch%C3%A4renTurku.jpg
Relationships http://www.flickr.com/photos/wonker/1436280027/

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Carrying the Banner: Reinventing News on Your University Website

Editor's Notes

  1. What we did - Mainstream media as model- news is changing in MSM and we need to change to- news habits and expectations don’t change just b/c we’re higher ed - we don’t get a break
  2. What we did - Mainstream media as model- news is changing in MSM and we need to change to- news habits and expectations don’t change just b/c we’re higher ed - we don’t get a break- look to journalism for analogues - their budgets are similar to ours (get #s)- who wins ONA rewards, and for what?- hire ex-journalists or journalism grads -> content generalists in newsroom, multitool
  3. Stories
  4. Holistic approach
  5. Be creative, find new angle
  6. Analytics
  7. design
  8. Innovate and try new tech - Cover it Live- Live-tweeting- bring in social media contentQR, chats – new channels and content types
  9. Interactivity -QR, chats
  10. Real time - Man with the golden voice – don’t wait
  11. Social Media DistributionAnd monitoring
  12. News stories as landing pages – google, social media, links  STATS on SM driver to News (Canada - http://www.reportr.net/2011/04/27/social-media-transforming-people-news/)
  13. Integrate across channels- social media- digital signage- printed materials- mobile - news consumption stats: http://stateofthemedia.org/2011/mobile-survey/- web sections (thru tagging) - Harvard (http://www.slideshare.net/harvardwww/analytics-and-social-tools-in-practice)
  14. Integrate across channels- social media- digital signage- printed materials- mobile - news consumption stats: http://stateofthemedia.org/2011/mobile-survey/- web sections (thru tagging) - Harvard (http://www.slideshare.net/harvardwww/analytics-and-social-tools-in-practice)
  15. Relationships - Share reporting, pool skills, give credit - http://www.pbs.org/idealab/2011/02/3-ways-to-expand-the-news-ecosystem045.html
  16. Lessons from tech startups - http://www.mediabistro.com/10000words/what-newsrooms-can-learn-from-tech-startups_b2585
  17. Involve your programmershttp://www.theatlantic.com/technology/archive/2011/04/the-hackers-who-keep-the-washington-post-running/236933/
  18. Make your content shareable and nimble – nimble, http://www.pbs.org/idealab/2011/05/no-need-for-violence-in-microformat-war-between-hnews-rnews126.html
  19. Have a CMS that Supports news publishing- Content centricDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?
  20. Have a CMS that Supports news publishing- Content centricDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?
  21. Have a CMS that Supports news publishing- Content centricDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?
  22. http://www.mediabistro.com/10000words/optimizing-news-websites-for-google-tv_b3660?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+10000words%2FwxYG+%2810%2C000+Words%29