7. Large brands are beginning to
properly help customers using
tools like Twitter.
8. “Globally, women
spend 30% more
time on social
networking sites
than men. Women
average 5.5 hours
per month compared
to men’s 4 hours”
July 2010, Comscore
9. 2010
2011
Twitter – 75m Twitter – 175m
registered (15m registered (?m
active)
active)
LinkedIn – 50m LinkedIn – 100m
active
active (56% non-
Facebook – 350m US)
active
Facebook – 640m
Flickr – 4bn active (31m UK)
images
Flickr – 5bn
images
19. Just as microprocessors have been built into
virtually every product that has a power source,
over the next ten years, it will become expected
that wireless connectivity will be built into
virtually every product that has a
microprocessor.
Russ McGuire - VP, Strategy, Sprint Nextel
20.
21. It’s estimated that there will be 16 billion
internet enabled devices by 2020
23. “37% of UK
smartphone users
have a social
networking app on
their phones which
they use at least once
a week”
eConsultancy, June
2010
24.
25. “what happens to shops when every price can
be compared? What happens to conversation
when it's all recorded, or any fact is a 5-second
voice-search away from being checked?”
Tom Hume - Managing Director of Future
Platforms
26. Overload
• Online we operate in a state of ‘continuous partial attention’, constantly
and partially consuming information.
• Some are choosing to ‘go dark’ and deactivate accounts; in May 2010 the
phrase "how to quit Facebook" generated nearly 17 million results on
Google and "how do I delete my Facebook account?" resulted in close to 16
million.
28. The 1/9/90 rule
This is a fairly
1% creators
old model but
the principles
still ring true.
Identity these
behaviors and
design for
9% editors
them.
90% lurkers
29. The 1/9/90 rule
The Forrester
model is more
up to date and
will help you
analyze and
plan activity.
http://forrester.typepad.com/groundswell/2010/01/
conversationalists-get-onto-the-ladder.html
30. Know your audience
This tool will
help you
broadly identify
behaviour.
http://www.forrester.com/empowered/tool_consumer.html
31. Types of online spaces
Think about what
spaces, channels and
assets you have which
are owned (your Owned
homepage), bought
(paid advertising) or
earned (social).
Once identified you can
link them up in smart,
simple ways to Bought Earned
increase traffic,
conversation and many
other objectives.
32. Sony Ericsson recently
achieved a huge rise in
Facebook fans, from
300k to 3 million in the
space of 9 months.
One of the key factors
in this was bringing
Facebook functionality
into the .com site.
34. How to select the best platform
P People: Assess your audiences’ social
activities
O Objectives: Decide what you want to
accomplish
S Strategy: Plan for how relationships
with customers will change
T Technology: Decide which social
technologies to use
42. Something to try…
• Pick an existing business challenge:
• How can social help?
• People; who are you hoping to reach?
• Objectives; short and long term, what do you want to
achieve?
• Strategy; what do you want those people to do?
• Technology; what is the best platform?
