Social media overview


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Overview of social media - tools and platforms, what libraries in different sectors are doing, links and resources.

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Social media overview

  1. 1. Social Media: an overview
  2. 2. Getting to grips… <ul><li>Introduction to Social Media </li></ul><ul><li>Tools, technologies and platforms </li></ul><ul><li>What libraries are currently doing </li></ul><ul><li>Useful links and resources </li></ul><ul><li>Developing a plan </li></ul>Flickr image Matt Hamm
  3. 3. “ Yes, it is important for libraries and librarians to be on social networks... it is equally important to remember why we are doing all of these things. We are providing a new medium for things we have always done . … we all need to be working together and not undermining the traditional work we still do, that is still overwhelmingly appreciated by the people we serve. There can be a balance to using new technology to promote, support and enhance traditional, as well as new , programming and resources Karen Klapperstock (2009) )
  4. 4. “ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice
  5. 5. Introduction 1
  6. 6. Social Media <ul><li>A collection of Tools, Technologies and Platforms for sharing, networking, updating, connecting, researching and creating content </li></ul>
  7. 7. Opportunities
  8. 8. Challenges (some of them)
  9. 9. Always connected… <ul><li>The technologies we use are increasingly </li></ul><ul><li>cloud-based </li></ul><ul><li>consumerised </li></ul><ul><li>decentralised </li></ul>Storage in the cloud Access from any device … and any location … at any time
  10. 10. Trends <ul><li>People expect to be able to work, learn and study whenever and wherever they want to </li></ul><ul><li>The world of work is increasingly collaborative </li></ul><ul><li>Source: Horizon Report 2011 </li></ul>
  11. 11. Change and more change <ul><li>New skills and competencies </li></ul><ul><li>New scholarly models of communication are developing </li></ul><ul><li>Publishing is decentralising </li></ul><ul><li>Keeping pace with new devices , software and information sources is increasingly difficult </li></ul>
  12. 12. Years to adoption <ul><li>1 eBooks and Mobiles </li></ul><ul><li>2-3 Augmented Reality </li></ul><ul><li>Game Based Learning </li></ul><ul><li>4-5 Gesture Based Computing </li></ul><ul><li>Learning Analytics </li></ul>Horizon Report 2011
  13. 13. <ul><li>“ There is a greater need than ever for effective tools and filters for finding, interpreting, organising and retrieving the data that is important to us .” </li></ul><ul><li>Source: Horizon Report 2011 </li></ul>
  14. 14. Barriers include… <ul><li>Management concerns about inappropriate use </li></ul><ul><li>Technical issues around capacity and security </li></ul>
  15. 15. Public and private <ul><li>Social media can blur distinctions between public and private </li></ul>
  16. 16. Perceptions Hype
  17. 17. Time wasting…
  18. 18. Banal…. <ul><li>Some content is banal and inappropriate (just like other media) </li></ul><ul><li>But some of it is really, really useful (just like other media) </li></ul>Flickr image Jeremy Brooks
  19. 19. <ul><li> “ The purpose … is not to argue that social media are an absolute good, but rather that they offer tools which, if used carefully, are likely to be beneficial … and to facilitate positive connections with other communities e.g. the industrial research and development and policy communities.” </li></ul><ul><li>Social Media guide for researchers </li></ul>
  20. 20. <ul><li>“… using social media to bridge disciplinary boundaries , to engage in knowledge exchange with industry and policy makers, and to provide a channel for the public communication of their research ” </li></ul><ul><li>Social Media: a guide for researchers </li></ul>
  21. 21. Tools, technologies and platforms 2
  22. 22. Social Media guide for researchers
  23. 23. Key characteristics <ul><li>Access to content updated in real time </li></ul><ul><li>Access at a convenient time </li></ul><ul><li>Access to contacts in r eal time </li></ul>
  24. 24. Top 10 tools for learning <ul><li>Twitter – micro-updating tool </li></ul><ul><li>YouTube – video hosting and sharing tool </li></ul><ul><li>GoogleDocs - online collaboration tool </li></ul><ul><li>Delicious – social bookmarking tool </li></ul><ul><li>Slideshare – presentation hosting and sharing tool </li></ul><ul><li>Google Reader – RSS feed reader </li></ul><ul><li>Wordpress – blogging tool </li></ul><ul><li>Skype – instant messaging and VoIP call tool </li></ul><ul><li>Moodle – course management system </li></ul><ul><li>Facebook – social networking site </li></ul>Source: C4LPT
  25. 25. RSS feeds <ul><li>A format for regularly updating web content </li></ul><ul><li>Users stay current by subscribing to feeds </li></ul><ul><li>Updates are automatically delivered without having to visit websites. </li></ul>
  26. 26. Feeds … <ul><li>Content providers deliver content to feed subscribers by incorporating a feed burner into the web page </li></ul>
  27. 27. Managing feeds <ul><li>Many sites offer the option to subscribe by e-mail </li></ul><ul><li>or via a free aggregator like Google Reader </li></ul><ul><li>increasingly Twitter is used as a feed </li></ul>
  28. 28. Connections to…
  29. 29. Connections to … <ul><li>RSS feeds </li></ul><ul><li>Aggregators </li></ul><ul><li>Bookmarks </li></ul><ul><li>Slideshare </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasts </li></ul><ul><li>Wikis </li></ul>
  30. 30. Twitter
  31. 31. Used for… <ul><li>Service updates Links </li></ul><ul><li>News Alerts </li></ul><ul><li>Marketing Promotion </li></ul><ul><li>Research Disseminating </li></ul><ul><li>Following people and organisations </li></ul><ul><li>Following trends and events </li></ul><ul><li>Finding information </li></ul>
  32. 32. An alternative to Twitter? <ul><li>Yammer is a social network that operates within an organisation’s secure network. </li></ul><ul><li>It’s Twitter for internal use </li></ul>
  33. 33. Social Networks principally a personal network but used by organisations to reach a target audience used by many professionals for networking and discussion Groups can be closed or open
  34. 34. Used for… Status updates Service updates News Alerts Marketing Promotion Sharing Links Disseminating Discussions Campaigns Events Networking Discussions
  35. 35. Blogs <ul><li>Blogs are created by individuals, groups, organisations, institutions. </li></ul><ul><li>They are chronologically organised and frequently updated </li></ul><ul><li>Platforms include Blogger and Wordpress and can be hosted on organisational websites. </li></ul>
  36. 36. Used for… <ul><li>Sharing news and content </li></ul><ul><li>Publishing </li></ul><ul><li>Forums for discussion, reflection </li></ul><ul><li>Delivering training </li></ul>
  37. 37. Wikis <ul><li>wiki |ˈwikē| WIKee </li></ul><ul><li>noun </li></ul><ul><li>a Web site that allows collaborative editing of its content and structure by its users. </li></ul><ul><li>ORIGIN coined by programmer Ward Cunningham (1949- ), from Hawaiian wiki-wiki ‘quick-quick.’ </li></ul>Wikipedia
  38. 38. Used for… <ul><li>Sharing knowledge </li></ul><ul><li>Aggregating content </li></ul><ul><li>Peer review </li></ul><ul><li>Supporting best practice </li></ul><ul><li>Team working </li></ul><ul><li>Reference queries </li></ul>
  39. 39. LibraryThing <ul><li>A networking site for readers with additional functionality for libraries </li></ul><ul><li>Offering catalogue enhancement, new books content and other services </li></ul><ul><li>Mobile access via the LibraryAnywhere app. </li></ul><ul><li>CIG (Bowker, ProQuest etc) is a commercial partner </li></ul>
  40. 40. Photo Sharing
  41. 41. Used for… <ul><li>Sharing images </li></ul><ul><li>Sourcing images </li></ul><ul><li>Publicity </li></ul><ul><li>Marketing </li></ul><ul><li>Providing access to archives </li></ul><ul><li>Event amplification </li></ul>
  42. 42. Slideshare <ul><li>Presentations from workshops and courses from around the world </li></ul>
  43. 43. Used for… <ul><li>Archiving training </li></ul><ul><li>Accessing training </li></ul><ul><li>Event amplification </li></ul><ul><li>Accessing content </li></ul><ul><li>Search engine </li></ul>
  44. 44. Bookmarks <ul><li>Diigo </li></ul><ul><li>Delicious </li></ul>
  45. 45. Used for… Archiving content Accessing content Finding content Organising and sharing content Promoting resources
  46. 46. Video content <ul><li>Lectures, courses, tutorials, conferences, events from universities, organisations and individuals </li></ul><ul><li>Biggest search engine after Google </li></ul>
  47. 47. Podcasts <ul><li>Audio and video to download - radio programmes from the archives, lectures, language courses, interviews… </li></ul><ul><li>Via iTunes or other feeds </li></ul>
  48. 48. Personal Home Pages Everything in one place when you logon Netvibes and iGoogle
  49. 49. Used for… <ul><li>Bookmarking </li></ul><ul><li>Accessing and organising content </li></ul><ul><li>Aggregating content </li></ul><ul><li>Remote access to home page </li></ul>
  50. 50. Library Apps <ul><li>“ Mobile devices today can run increasingly complex software, interact with cloud services, play rich multimedia content, and allow for advanced user interactivity” </li></ul><ul><li>There's an App for that! Libraries and mobile technology </li></ul>
  51. 51. Used for… <ul><li>Access to catalogues </li></ul><ul><li>Service information </li></ul><ul><li>Content delivery </li></ul><ul><li>Library induction </li></ul><ul><li>Access to databases </li></ul><ul><li>Ask a Librarian </li></ul><ul><li>Library notifications </li></ul>
  52. 52. Costs and hidden costs <ul><li>There are no expensive licenses, set up is easy and many accounts are free to start with </li></ul><ul><li>BUT </li></ul><ul><li>There will be costs for staff time, technical support, evaluation and design </li></ul><ul><li>and charges can kick in eventually </li></ul>
  53. 53. What libraries are currently doing 3
  54. 54. Desktop library <ul><li>Digital Library, Rijkswaterstaat </li></ul><ul><li>Directorate of Public Works and Water Management (The Netherlands) has moved from a network of satellite libraries to a desktop library service. </li></ul>
  55. 55. Supporting users <ul><li>Fire Resources </li></ul><ul><li>The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for the Master of Engineering in Fire Safety </li></ul>
  56. 56. Connecting via social media <ul><li>Bodleian Libraries Social Media Directory </li></ul><ul><li>University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing </li></ul>
  57. 57. Connecting 2 <ul><li>Follow, fan and connect with NLM </li></ul><ul><li>The US National Library of Medicine provides access via Twitter, Facebook, RSS feeds and e-mail lists. Based at the US National Institutes of Health, it is the world’s largest medical library. </li></ul>
  58. 58. Aggregating content <ul><li>Team Knowledge Update </li></ul><ul><li>Information services from Shrewsbury and Telford Health Libraries via Netvibes </li></ul><ul><li>Knowledge Source </li></ul><ul><li>Regular blog with news, links and access to content </li></ul>
  59. 59. Aggregating content 2 <ul><li>HL Wiki Canada </li></ul><ul><li>An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information. </li></ul>
  60. 60. Library Apps <ul><li>MIT Libraries Betas and Widgets </li></ul><ul><li>Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their users to content and services </li></ul>
  61. 61. Library Apps 2 <ul><li>Library Tools </li></ul><ul><li>A guide to Cambridge University’s apps and other online tools for library users </li></ul>
  62. 62. Library portal <ul><li>Dublin PL portal </li></ul><ul><li>Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes </li></ul>
  63. 63. Sharing research <ul><li>Research Information Network </li></ul><ul><li>disseminates information on resources, events and news via its feeds </li></ul><ul><li>and also uses Facebook, Twitter and Delicious </li></ul>
  64. 64. Accessing resources <ul><li>Cochrane Social Media Workshop </li></ul><ul><li>Health Librarians in Canada can access workshop content via blog and Slideshare. </li></ul><ul><li>Resources are available to participants and to a wider audience . </li></ul>
  65. 65. Useful links and resources 4
  66. 66. Bookmarks <ul><li>Government Libraries March 2011 </li></ul><ul><li>A list of bookmarks on Diigo for this workshop </li></ul><ul><li>Guides, articles, research, good practice, toolkits, advice, tutorials and other useful stuff </li></ul>
  67. 67. Planning for Social Media 5
  68. 68.
  69. 69. Research
  70. 70. Implementation
  71. 71. Finally… <ul><li>Try things out </li></ul><ul><li>Make use of it yourself </li></ul><ul><li>Use what’s useful </li></ul><ul><li>Dump what’s not </li></ul><ul><li>Take it seriously </li></ul>Flickr image Matt Hamm
  72. 72. Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author.