Seven Essential Social Networks by Dawn Jensen

q uel Jensen
n Ra ss Catalyst
Daw usine
lB
Socia

Me: dawnraqueljensen.com
Follow: DawnonTwitter.com
Fan: Facebook.com/dawnraqueljensen
Connect:2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
©
DawnonLinkedin.com

q Handout
q Feedback Form
q Q & A
q Additional support

Me: @dawnrjensen
Work: @virtualoptions

The Seven Essentials:
Fall Back and Punt

q Get Started or Review Social Media
q Get Clear on Where You Are Right Now
q Get Going on Your Social Strategy


The Seven Essentials: Action Steps

q Match & Marry online with offline
q Establish Editorial Calendar
q Create a Catalyst
Social Media Content System


Your Digital Business Catalyst


Digital Embassy & Outpost:
Overview

Visibility
Credibility
Start Small
Tribe Builder
• Top Social Networks Build
• Honed By Industry Deliberately Be Consistent
• Shaped by market
• Content Curated • Blogs
• Dedicated Tools & • Posts
Tech
• Engagement
• Automatic system
• Timing


Your Platforms:
Digital Embassies and Outposts
Pinterest YouTube
Twitter

Linkedin FourSquare
*

Website
Facebook Google+
Blog
(Hybrid)
Site


Digital Embassy & Outpost: Blog
Monday : Highest
page views Why You Would Use It
Post early for the
q Credentialing mechanism for
most links brand
6-7AM
q #1 channel for communicating
Best time for page
views brand message
10-11 AM
q Resource for brand and
For most industry
comments: Sat/ Sun
q Indirectly show expertise
70% want to get to
know a company
through content
through their
articles q Dynamic platform


Digital Embassy & Outpost: Facebook
950M Users
*83M?
Best day to
Why You Would Use It
share: q Visual Communication &
Saturday Storytelling
Best time to
q B2B Relationship Building
share: 12PM q Informational, Educational, &
Promotional Content
1 post every 2
days for the q Customer Service
most likes

2rd
LTS:
41.8M


Digital Embassy & Outpost: Linkedin
Over
161M

q Networking within particular

80%
drive
industry
business
q Share expertise &gain
decisions
knowledge

q Increase brand visibility/
Tues/Thurs
awareness - your potential
Before/a@er
audience lives on the platform
business
hours

& communicated with in groups
AT:

17
q Leverage individual knowledge

3rd
LTS:
15.2M

by answering questions and

further expressing expertise


Digital Embassy & Outpost: Pinterest
AT: 1h, 17m
q Share products or highlight
11M unique service
users/month q Maximize SEO efforts
q Express brand personality
87% Female
q Community building with
audience
Launched
open to q Brands can become resources
everyone
8/8/12


Digital Embassy & Outpost: Twitter
140M Users
BEST TIME to Tweet
for Retweet: 5pm Why You Would Use It
1-4 Per hour for q Express brand personality
highest CTR
q Direct engagement with
Midweek &
Weekends
audiences
q Relationship building with
12pm-6pm CTR
peaks individual audience members
<100ch = +17% q Real-time communication
engagement

AT: 36
1st
LTS:
197.3M


Digital Embassy & Outpost: YouTube
490M users
unique vistors/ q Put a face to your brand
month
q Extend brand messaging
>400 Tweets/min through video content
w links q Express brand personality and
creativity
User av. 14 visits/
mo q Allow users to engage with
brand through contests or user
AT: 25 generated content around the
brand
q Easily shareable content

Digital Embassy & Outpost: Foursquare

20M Users Why You Would Use It
2.5 Billion •  Engage with users in the mobile
Check-ins
world
Latest is
•  Guide users around the world
focus on tips through tips and
recommendations
Nearly a •  Strengthen brand loyalty and
million using awareness
the
Merchant
Platform


Digital Embassy & Outpost: Google+

170 Million
q Increase SEO organically
Websites
using
q Direct engagement with
the
+1
bu.on
audiences through Hangouts,
generate
3.5x
the
which can be publically
Google+
visits
broadcasted
than
sites
without

the
bu.on.
q Google+ pages are
embedded in primary search
AT: 3.3 results
4th
LTS:
6M


Digital
Embassies
& Outposts


Digital Side Note: QR Codes

Creating QR Codes QR Marketing
q delivr.com q Stickerscan.com
q  paperlinks.com q Likify.net – QR Fan page
q Qrstuff.com q Gomobiletag.com -
q  qrcode.kaywa.com Campaign


Digital Side Note: Project/Business

Project/Task Mgmt Twitter Tools
q Trello.com q Twylah.com
q  Asana.com q Twellow.com
q T imely.is
q Tweetdeck.com


Digital Side Note: Repurpose Content

Podcast Pinterest Tools
q  Audtioboo.com q Pingraphy.com
q  Spreaker.com (Scheduler for Pinterest)
q  Hipcast.com q Pinvolve.co
q  Podomatic.com q Pinerly.com
(Creating campaigns)


Digital Embassies and Outposts:
Metrics & Engagement


Digital SideNotes
q Social Media Posts q Facebook
q Hootsuite.com q Recommend.ly
q Planyourposts.com q T ime.ly
q Digsby.com q Facebook Apps
q Bufferapp.com q LiveStream
q Pinterest
q YouTube
q Foursquare
q Spreaker
q Constant Contact/
maildog/icontact
q Google+ Pages
q Wordpress

Editorial/Social Content
Calendar Sample Editorial Content Calendar

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pr

De
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A

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N
Administrative Mother's Day,
Important American Red Professionals Week Memorial Day May Independence Bosses Day
events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas

Topic #1

Topic #2

Topic #3

Topic #4

Topic #5

Quote

Article #1

Article #2

Article #3

Article #4

Seasonal Events

Event #1

Event #2

Event #3


Creating Social Content
$100 - Social Content Workbook
$375** - Social Content Workbook
Package includes:
•  Social Media Workbook
•  Social Media Strategy Session
•  Workbook Extras download
•  Bonus Content includes:
1.  Social Content
Calendar Planner
2.  Embassies and Outpost
3.  Facebook Fan Page
Template
**Limited number on hand**


Coach|Train|Consult

Great
for
“single”

Social
Media
issue
or

Coaching

program
overview,
30
day

intervals

Social
Business
Private,
Six
Month

one-‐to-‐one
commitment

Mentoring
Sessions

broader
in-‐depth

Urgent
/
Individual/
Group Hourly
consult

Situa5onal
Catalyst
Immediate
Need

basis


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a q uel Jensen
Dawn R B usiness
Catalyst
Social

Web

Fan

Email: speaker@dawnraqueljensen.com
Web: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com


http://www.dawnraqueljensen.com

Seven Essential Social Networks by Dawn Jensen

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