Seven Essential Social Networks by Dawn Jensen
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Seven Essential Social Networks by Dawn Jensen

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Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.net

Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.net

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Seven Essential Social Networks by Dawn Jensen Seven Essential Social Networks by Dawn Jensen Presentation Transcript

  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • q uel Jensen n Ra ss Catalyst Daw usine lB SociaMe: dawnraqueljensen.comFollow: DawnonTwitter.comFan: Facebook.com/dawnraqueljensenConnect:2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net © DawnonLinkedin.com
  • q Handout q Feedback Form q Q & A q Additional support Me: @dawnrjensen Work: @virtualoptions© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • The Seven Essentials: Fall Back and Puntq Get Started or Review Social Mediaq Get Clear on Where You Are Right Nowq Get Going on Your Social Strategy © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • The Seven Essentials: Action Stepsq Match & Marry online with offlineq Establish Editorial Calendarq Create a Catalyst Social Media Content System © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Your Digital Business Catalyst © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost:OverviewVisibility CredibilityStart Small Tribe Builder• Top Social Networks Build• Honed By Industry Deliberately Be Consistent• Shaped by market • Content Curated • Blogs • Dedicated Tools & • Posts Tech • Engagement • Automatic system • Timing © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Your Platforms: Digital Embassies and Outposts Pinterest YouTube TwitterLinkedin FourSquare * WebsiteFacebook Google+ Blog (Hybrid) Site © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: BlogMonday : Highestpage views Why You Would Use ItPost early for the q Credentialing mechanism formost links brand6-7AM q #1 channel for communicatingBest time for pageviews brand message10-11 AM q Resource for brand andFor most industrycomments: Sat/ Sun q Indirectly show expertise70% want to get toknow a company through contentthrough theirarticles q Dynamic platform © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: Facebook 950M Users *83M? Best day to Why You Would Use It share: q Visual Communication & Saturday Storytelling Best time to q B2B Relationship Building share: 12PM q Informational, Educational, & Promotional Content1 post every 2 days for the q Customer Service most likes  2rd  LTS:  41.8M   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: Linkedin Why You Would Use It Over  161M     q Networking within particular  80%  drive   industry business   q Share expertise &gain decisions   knowledge   q Increase brand visibility/ Tues/Thurs   awareness - your potential Before/a@er   audience lives on the platform business  hours     & communicated with in groups AT:    17   q Leverage individual knowledge  3rd  LTS:  15.2M     by answering questions and     further expressing expertise   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: Pinterest Why You Would Use ItAT: 1h, 17m q Share products or highlight11M unique serviceusers/month q Maximize SEO efforts q Express brand personality87% Female q Community building with audienceLaunchedopen to q Brands can become resourceseveryone8/8/12 © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: Twitter140M UsersBEST TIME to Tweetfor Retweet: 5pm Why You Would Use It1-4 Per hour for q Express brand personalityhighest CTR q Direct engagement withMidweek &Weekends audiences q Relationship building with12pm-6pm CTRpeaks individual audience members<100ch = +17% q Real-time communicationengagementAT: 361st  LTS:  197.3M     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: YouTube Why You Would Use It490M usersunique vistors/ q Put a face to your brandmonth q Extend brand messaging>400 Tweets/min through video contentw links q Express brand personality and creativityUser av. 14 visits/mo q Allow users to engage with brand through contests or userAT: 25 generated content around the brand q Easily shareable content © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: Foursquare20M Users Why You Would Use It2.5 Billion •  Engage with users in the mobileCheck-ins worldLatest is •  Guide users around the worldfocus on tips through tips and recommendationsNearly a •  Strengthen brand loyalty andmillion using awarenesstheMerchantPlatform     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassy & Outpost: Google+ Why You Would Use It170 Million q Increase SEO organicallyWebsites  using   q Direct engagement withthe  +1  bu.on   audiences through Hangouts,generate  3.5x  the   which can be publicallyGoogle+  visits   broadcastedthan  sites  without  the  bu.on.   q Google+ pages are embedded in primary searchAT: 3.3 results4th  LTS:  6M     © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • DigitalEmbassies& Outposts © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Side Note: QR CodesCreating QR Codes QR Marketingq delivr.com q Stickerscan.comq  paperlinks.com q Likify.net – QR Fan pageq Qrstuff.com q Gomobiletag.com -q  qrcode.kaywa.com Campaign © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Side Note: Project/BusinessProject/Task Mgmt Twitter Toolsq Trello.com q Twylah.comq  Asana.com q Twellow.com q T imely.is q Tweetdeck.com © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Side Note: Repurpose ContentPodcast Pinterest Toolsq  Audtioboo.com q Pingraphy.comq  Spreaker.com (Scheduler for Pinterest)q  Hipcast.com q Pinvolve.coq  Podomatic.com q Pinerly.com (Creating campaigns) © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital Embassies and Outposts:Metrics & Engagement © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Digital SideNotesq Social Media Posts q Facebook q Hootsuite.com q Recommend.ly q Planyourposts.com q T ime.ly q Digsby.com q Facebook Apps q Bufferapp.com q LiveStream q Pinterest q YouTube q Foursquare q Spreaker q Constant Contact/ maildog/icontact q Google+ Pages q Wordpress © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Editorial/Social Content Calendar Sample Editorial Content Calendar r r r be be be ry er y em m em ua t ar ch ob us ce nu ne il ay pt br ug ov ly ar ct pr De Se Ja Fe Ju Ju M M O A A N Administrative Mothers Day,Important American Red Professionals Week Memorial Day May Independence Bosses Dayevents Cross Month April 22-28 28 Fathers Day Day July 4 Labor day October 16 Thanksgiving ChristmasTopic #1Topic #2Topic #3Topic #4Topic #5QuoteArticle #1Article #2Article #3Article #4Seasonal EventsEvent #1Event #2Event #3 © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes: •  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download •  Bonus Content includes: 1.  Social Content Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page Template **Limited number on hand**© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Coach|Train|Consult   Great  for  “single”   Social  Media   issue  or  Coaching    program   overview,  30  day   intervals   Social  Business   Private,   Six  Month      one-­‐to-­‐one   commitment       Mentoring   Sessions     broader  in-­‐depth   Urgent  /   Individual/  Group Hourly  consult  Situa5onal  Catalyst   Immediate  Need     basis   © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Its easy to join our mailinglist!Just send your email addressby text message:TextDAWNto 42828 to get started.Message and data rates may apply. © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes: •  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download •  Bonus Content includes: 1.  Social Content Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page Template **Limited number on hand**© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • a q uel Jensen Dawn R B usiness Catalyst Social Web    Fan   Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com Linkedin: dawnonLinkedin.com© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
  • http://www.dawnraqueljensen.com © 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net